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Methods, systems, and products for classifying subscribers

  • US 7,661,118 B2
  • Filed: 10/08/2008
  • Issued: 02/09/2010
  • Est. Priority Date: 12/14/2001
  • Status: Expired due to Fees
First Claim
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1. A method, comprising:

  • forming at least one event record comprising at least one command from at least one subscriber and a time associated with the at least one command;

    merging data describing the at least one event record with data describing media programming to form data describing an event timeline that describes the at least one command and the media programming selected by the at least one subscriber over a period of time;

    retrieving purchasing data describing the at least one subscriber'"'"'s purchase;

    comparing the data describing the event timeline to the purchasing data; and

    classifying the at least one subscriber in a category when the data describing the event timeline indicates that the at least one subscriber viewed an advertisement and the purchasing data indicates that the at least one subscriber afterwards purchased an advertised product or service.

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