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Location blocking service from a web advertiser

  • US 7,664,488 B2
  • Filed: 12/30/2005
  • Issued: 02/16/2010
  • Est. Priority Date: 12/19/2000
  • Status: Expired due to Fees
First Claim
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1. A method of sending an advertisement to a user operating a wireless communication device, comprising:

  • receiving first information about the identity of the user;

    receiving second information about a location of the user for a fee;

    searching a first database containing a plurality of user-specific advertisements;

    accessing a second database containing a plurality of user-specific preferences;

    accessing a third database containing a plurality of location-specific preferences;

    identifying one or more preferences in the second database that are associated with the user;

    identifying one or more location-specific preferences in the third database that are associated with the location of the user;

    selecting one of the plurality of user-specific advertisements based on the one or more preferences in the second database and the one or more location-specific preferences in the third database;

    receiving an activation of a location-blocking option; and

    sending the one of the plurality of user-specific advertisements to the wireless communication device over a communication network without transmitting location information associated with the wireless communication device in the user-specific advertisement.

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