Method for communicating product and service related information to a user based on direction of movement determined by comparing the location of at least two dataforms that have been read

• US 7,668,758 B2
• Filed: 12/08/2006
• Issued: 02/23/2010
• Est. Priority Date: 12/31/2002
• Status: Active Grant

• Current Assignee: Symbol Technologies, LLC (Zebra Technologies Corporation)
• Original Assignee: Symbol Technologies, Inc. (Zebra Technologies Corporation)
• Inventors: Petrovich, Adam M.
• Primary Examiner(s): Smith; Jeffrey A
• Assistant Examiner(s): LEVINE, ADAM L
• Application Number:
  US11/608,565
• Publication Number:
  US 20070083439A1
• Time in Patent Office: 1,173 Days
• Field of Search: 705/1, 705/10, 705/14, 705/15, 705/26, 705/27, 235/375, 235/376, 235/380, 235/381, 235/383, 235/385, 235/451, 235/462, 235/472
• US Class Current: 705/14.38
• CPC Class Codes: G06Q 20/04 Payment circuits
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/322 Aspects of commerce using mobile devices [M-devices]
• CPC Class Codes: G06Q 20/327 Short range or proximity payments by means of M-devices
• CPC Class Codes: G06Q 20/3276 using a pictured code, e.g. barcode or QR-code, being read by the M-device
• CPC Class Codes: G06Q 20/3278 RFID or NFC payments by means of M-devices
• CPC Class Codes: G06Q 30/0222 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0623 Item investigation
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: G07G 1/0045 with a code reader for reading of an identifying code of the article to be registered, e.g. barcode reader or radio-frequency identity [RFID] reader
• CPC Class Codes: G07G 1/145 PLU-management

Abstract

Architecture for presenting m-commerce transaction data to a user. An m-commerce device includes a device reading apparatus adapted to read a dataform. At least one item for purchase has associated therewith an item dataform readable by the m-commerce device, the item dataform linked to item information of the item. A terminal is provided for interactive presentation of information to the user. The m-commerce device and terminal are in communication over a network such that item information input to the m-commerce device is transmitted to the terminal for interactive presentation to the user.

Claims

1. A method presenting user transaction data to a user, comprising:

a user receiving an m-commerce device capable of reading a dataform;

storing an item of commerce-related data in response to the m-commerce device reading an item of commerce dataform; and

presenting the item of commerce-related data to the user via a terminal in response to a device dataform associated with at least one of the in-commerce device and the terminal,

wherein the terminal determines a direction of movement of the user from a comparison of locations of at least two dataforms that have been read, and communicates additional product-related and/or service based upon the direction of movement of the user.

2. The method of claim 1 presenting at least one of advertising information and user preferences information to the user via the terminal in response to the device dataform being read.

3. The method of claim 1, the terminal presenting information of secondary items of commerce that is related to the item of commerce.

4. The method of claim 1, the device dataform associated with the m-commerce device such that the terminal reads the in-commerce device dataform and automatically presents the item of commerce-related data to the user via the terminal.

5. The method of claim 1, the device dataform associated with the terminal such that the m-commerce device reads the terminal device dataform, in response to which the terminal automatically presents the item of commerce-related data to the user.

6. The method of claim 1, the item of commerce data stored in at least one of the m-commerce device, a server local to the terminal, and a server remote to the terminal.

7. The method of claim 1, further comprising presenting user preferences information to the user via at least one of the m-commerce device and the terminal, the preferences information presented by, automatically accessing a remote web site of preferences information;

retrieving the preferences information; and

presenting the preferences information to the user along with the item of commerce-related data.

8. The method of claim 1, the user confirming purchase of selected items of commerce via at least one of the m-commerce device and the terminal.

9. The method of claim 1, further comprising transmitting the item of commerce-related data from the in-commerce device after at least one of a single item of commerce dataform has been read and a plurality of item of commerce dataforms have been read.

10. The method of claim 1, the item of commerce-related data transmitted wirelessly from the m-commerce device over a network to the terminal, which network comprises at least one of a global communication network, LAN, and WAN.

11. The method of claim 1, further comprising transmitting device dataform data to an intermediate server to perform a look-up operation in order to determine the location of the terminal.

12. The method of claim 1, the terminal dataform is at least one of a bar code, encoded in association with a transponder system, encoded in association with an RFID system, and a magnetically encoded media.

13. The method of claim 1, the item of commerce dataform included in an item of commerce logo.

14. The method of claim 1, further comprising transmitting coupon data to at least one of the m-commerce device and terminal in response to the item of commerce dataform being read.

15. The method of claim 14, the coupon data utilized at the point of sale.

16. The method of claim 1, the m-commerce device being a personal device such that the device dataform of the m-commerce device is read when the user enters a store, in response to which user preferences information is automatically transmitted to the m-commerce device.

17. The method of claim 1, the item of commerce dataform included on at least one of a sign and a signboard, the sign is reusable such that the associated item of commerce dataform is reassociated with a second item of commerce at a later time.

18. A method presenting user transaction data to a user, comprising:

a user receiving an in-commerce device capable of reading a dataform;

storing an item of commerce-related data in response to the in-commerce device reading an item of commerce dataform;

transmitting the stored item of commerce-related data to a central server, the central server storing the item of commerce-related data in association with the user;

reading a terminal dataform of a terminal with the in-commerce device;

transmitting terminal dataform data of the terminal dataform to the central server;

retrieving and transmitting the item of commerce-related data associated with the terminal dataform data to the terminal; and

presenting the item of commerce-related data to the user via the terminal,

wherein the terminal determines a direction of movement of the user from a comparison of locations of at least two dataforms that have been read, and communicates additional product-related and/or service based upon the direction of movement of the user.

19. The method of claim 18, further comprising presenting user preferences information to the user via at least one of the m-commerce device and the terminal, the preferences information presented by, automatically accessing a remote web site of preferences information;

retrieving the preferences information; and

presenting the preferences information to the user along with the item of commerce-related data.

20. The method of claim 18, the dataform is at least one of a bar code and portable data file format.