Advertisement selection technique

• US 7,672,869 B2
• Filed: 04/15/2002
• Issued: 03/02/2010
• Est. Priority Date: 10/15/1999
• Status: Expired due to Fees

• Current Assignee: Chanel Incorporated (Chanel SAS)
• Original Assignee: Chanel Incorporated (Chanel SAS)
• Inventors: Casserly, James
• Primary Examiner(s): Bekerman; Michael
• Application Number:
  US10/121,855
• Publication Number:
  US 20020156680A1
• Time in Patent Office: 2,878 Days
• Field of Search: 705/14, 705/10, 705/22, 705/28
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 10/087 Inventory or stock management, e.g. order filling, procurement or balancing against orders
• CPC Class Codes: G06Q 20/203 Inventory monitoring
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method for delivering advertising information (AI) from a server site (S) to a client (C). The including steps of 1) maintaining an advertising data base (ADB) comprising advertising records, each advertising record being associated with at least one item and/or category; 2) generating an item list (PL) containing at least one item to be acquired by the client (C); 3) retrieving, from the advertising data base (ADB), at least one advertising record which is associated with at least one item contained in the item list (PL) or a category of the item; and 4) using the retrieved advertising record for delivering advertising information (AI) from the server site (S) to the client (C).

Claims

1. A method for formulating advertising information for delivery to a client organization, the advertising information relating to an item associated with an acquisition plan of the client organization, the method comprising:

maintaining a centralized advertising data base at a centralized advertising server, the centralized advertising data base comprising a plurality of advertising records, each of said advertising records being associated with at least one item and a supplier for the at least one item, wherein the plurality of advertising records is associated with a plurality of suppliers, and wherein the centralized advertising server is configured to serve multiple client terminals operated by multiple client organizations, and wherein the plurality of advertising records comprises one or more subsets of advertising records such that each subset of advertising records relates to an item having multiple alternative suppliers;

maintaining inventory records for the client organization, each inventory record indicating an inventory level of an item in the client organization'"'"'s inventory;

providing an acquirement planning program for use by the client organization, the acquirement planning program being configured to generate an item list containing at least one item to be acquired by the client organization in accordance with the acquisition plan, wherein the generating of the item list comprises;

receiving the acquisition plan from the client organization

determining net requirements of the client organization based on the acquisition plan and the inventory records for the client organization; and

generating the item list based on the determined net requirements;

conveying the item list to the centralized advertising server;

retrieving, from the advertising data base, at least one advertising record which is associated with at least one item contained in the generated item list, wherein, for an item having multiple alternative suppliers, the centralized advertising server selects one of the multiple alternative suppliers;

selecting advertising information by the centralized advertising server based on at least one retrieved advertising record;

delivering the formulated advertising information to the client organization; and

combining the delivered advertising information with other information provided by the acquirement planning program to generate a client-specific business report, wherein said combining is controlled by the acquirement planning program;

wherein the acquisition plan includes information indicating at least one item to be acquired in the future by the client organization which is determined based on at least one product to be delivered by the client organization in the future.

2. The method of claim 1, further comprising selecting a subset of advertising records for use in the formulating of advertising information if the result of the retrieving from the advertising database is a plurality of records.

3. The method of claim 2, wherein the selecting of the subset of advertising records comprises weighted ranking of the records in the plurality of records.

4. The method of claim 3, wherein one factor in the weighted ranking is the length of time until or since a planned time of acquisition of the item in question or the planned time for placing an order for the acquisition of the item.

5. The method of claim 1, further comprising:

maintaining the centralized advertising data base on a first computer;

maintaining the acquirement planning program on a second computer; and

maintaining, on a third computer, a client program for interacting with the second computer to maintain current client business data,

wherein the generated item list is conveyed from the second computer to the first computer, and

wherein the advertising information is delivered from the advertising server via the Internet.

6. The method of claim 1, wherein the generated item list is based on a planning list derived from a calculation of a number of items to be acquired by the client organization as a function of the determined net requirements.

7. The method of claim 1, wherein the acquisition plan of the client organization relates to at least one product produced by the client organization and the generation of the item list comprises analyzing a product structure indicating several components of the at least one product produced by the client organization.

8. The method of claim 1, further comprising:

determining that an item on the item list is not associated with an advertising record in the centralized advertising data base;

determining a category for an item on the item list that is not associated with an advertising record;

providing the determined category of items to the advertising server; and

retrieving from the centralized advertising data base at least one advertising record which is associated with at least one supplier of the determined category of items.

9. The method of claim 1, wherein the information corresponding to the retrieved advertising record comprises a URL that can be utilized to retrieve advertising information.

10. A system for formulating advertising information for delivery to a client organization, the advertising information relating to an item associated with an acquisition plan of the client organization, the system comprising:

centralized memory including an advertising data base comprising a plurality of advertising records, each of said advertising records being associated with at least one item and a supplier for the at least one item, wherein the plurality of advertising records is associated with a plurality of suppliers and wherein the centralized memory is configured to serve multiple client terminals operated by multiple client organizations, and wherein, the plurality of advertising records comprises one or more subsets of advertising records such that each subset of advertising records relates to an item having multiple alternative suppliers;

memory including a database of inventory records for the client organization, each inventory record indicating an inventory level of an item in the client organization'"'"'s inventory;

memory including an acquirement planning program to be executed on a processor, the acquirement planning program comprising software configured to generate an item list containing at least one item to be acquired by the client organization in accordance with the acquisition plan, wherein the software configured to generate the item list comprises;

means for receiving the acquisition plan from the client organization;

means for determining net requirements of the client organization based on the acquisition plan and inventory records for the client organization; and

means for generating the item list based on the determined net requirements;

memory including means for retrieving, from the advertising data base, at least one advertising record which is associated with at least one item contained in the generated item list, wherein, for an item having multiple alternative suppliers, one of the multiple alternative suppliers is selected;

memory including means for formulating advertising information based on at least one retrieved advertising record;

memory including means for delivering the formulated advertising information to the client organization; and

memory including means for combining the delivered advertising information with other information provided by the acquirement planning program to generate a client-specific business report, wherein the combining is controlled by the acquirement planning program,

wherein the acquisition plan includes information indicating at least one item to be acquired in the future by the client organization which is determined based on at least one product to be delivered by the client organization in the future.

11. The system of claim 10, further comprising memory including means for selecting a subset of advertising records for use in the formulating of advertising information if the result from the retrieving means is a plurality of records.

12. The system of claim 11, wherein the means for selecting the subset of advertising records comprise means for performing weighted ranking of the records in the plurality of records.

13. The system of claim 12, wherein one factor in the weighted ranking is the length of time until or since the planned time of acquisition of the item in question or the planned time for placing an order for the acquisition of the item.

14. The system of claim 10, wherein,

the centralized advertising data base resides on a first computer;

the acquirement planning program resides on a second computer;

a third computer stores a client program for interacting with the second computer to maintain current client business data; and

the system further comprises memory including means for conveying the generated item list from the second computer to the first computer and means for delivering the advertising information from the first computer via the Internet.

15. The system of claim 10, wherein the generated item list is based on a planning list derived from a calculation of a number of items to be acquired by the client organization as a function of the determined net requirements.

16. The system of claim 10, wherein the acquisition plan of the client organization relates to at least one product produced by the client organization and the means for generating the item list comprises means for analyzing a product structure indicating several components of the at least one product produced by the client organization.

17. The system of claim 10, further comprising:

memory including means for determining that an item on the item list is not associated with an advertising record in the centralized advertising data base;

memory including means for determining a category for an item on the item list that is not associated with an advertising record;

memory including means for providing the determined category of items to the advertising server; and

memory including means for retrieving from the centralized advertising data base at least one advertising record which is associated with at least one supplier of the determined category of items.

18. The system of claim 10, wherein the information corresponding to the retrieved advertising record comprises a URL that can be utilized to retrieve advertising information.

19. A computer program product, stored on a computer readable medium and executable in a computer system, the computer program product being configured to formulate advertising information for delivery to a client organization, the advertising information relating to an item associated with an acquisition plan of the client organization, the computer program product comprising program code for carrying out the following steps when the program product is executed in the computer system:

maintaining centralized advertising data base at an centralized advertising server, the centralized advertising data base comprising a plurality of advertising records, each of said advertising records being associated with at least one item and a supplier for the at least one item, wherein the plurality of advertising records is associated with a plurality of suppliers, and wherein the centralized advertising server is configured to serve multiple client terminals operated by multiple client organizations and, wherein, the plurality of advertising records comprises one or more subsets of advertising records such that each subset of advertising records relates to an item having multiple alternative suppliers;

maintaining inventory records for the client organization, each inventory record indicating an inventory level of an item in the client organization'"'"'s inventory;

maintaining an acquirement planning program, the acquirement planning program being configured to generate an item list containing at least one item to be acquired by the client organization in accordance with the acquisition plan of the client organization, wherein said generating the item list comprises;

receiving the acquisition plan from the client organization comprising information related to future requirements of the client organization;

determining net requirements of the client organization based on the acquisition plan and the inventory records for the client organization; and

generating the item list based on the determined net requirements;

conveying the item list to the centralized advertising server;

retrieving, from the centralized advertising data base, at least one advertising record which is associated with at least one item contained in the generated item list, wherein, for an item having multiple alternative suppliers, the centralized advertising server selects one of the multiple alternative suppliers;

formulating advertising information based on at least one retrieved advertising record;

delivering the formulated advertising information to the client organization; and

combining the delivered advertising information with other information provided by the acquirement planning program to generate a client-specific business report, wherein said combining is controlled by the acquirement planning program,

wherein the acquisition plan includes information indicating at least one item to be acquired in the future by the client organization which is determined based on at least one product to be delivered by the client organization in the future.

20. The computer program product of claim 19, wherein the generated item list is based on a planning list derived from a calculation of a number of items to be acquired by the client organization as a function of the determined net requirements.

21. The computer program product of claim 19, wherein the acquisition plan relates to at least one product produced by the client organization, and the computer program product comprises program code means for analyzing a product structure indicating several components of the at least one product produced by the client organization.

22. The computer program product of claim 19, wherein the program code further carries out the steps of:

determining that an item on the item list is not associated with an advertising record in the centralized advertising data base;

determining a category for an item on the item list that is not associated with an advertising record;

providing the determined category of items to the advertising server; and

retrieving from the centralized advertising data base at least one advertising record which is associated with at least one supplier of the determined category of items.

23. The computer program product of claim 19, wherein the information corresponding to the retrieved advertising record comprises a URL that can be utilized to retrieve advertising information.