Associative search engine

  • US 7,672,970 B2
  • Filed: 06/25/2007
  • Issued: 03/02/2010
  • Est. Priority Date: 02/13/1997
  • Status: Expired due to Term
First Claim
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1. An advertising machine implemented on at least one computer and operable to provide advertisements via a communications link to a data processing device of a user, the advertising machine comprising:

  • a communications interface operable to interface with the data processing device of the user via the communications link;

    a database search engine operable to;

    receive from the data processing device via the communications link a search request that includes a search argument; and

    search at least one database using the search argument to produce search results;

    an associative search engine operable to select at least one advertisement from an advertisement database based upon at least one of the search argument and the search results; and

    the advertising machine operable to;

    transmit the search results together with the at least one advertisement via the communications link to the data processing device;

    receive a response from the data processing device via the communications link that indicates selection of an advertisement; and

    based upon the advertisement selection, generate a fee record.

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