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System and method for toy adoption and marketing

CAFC
  • US 7,677,948 B2
  • Filed: 12/30/2004
  • Issued: 03/16/2010
  • Est. Priority Date: 12/31/2003
  • Status: Expired due to Fees
First Claim
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1. A method for providing a virtual world presentation comprising the computer implemented steps of:

  • creating a user account on a website by receiving a user ID from a user computer;

    subsequent to said creating, accessing said user account by receiving said user ID;

    registering a first product on the website responsive to receiving a first registration code;

    linking the first product with said user account on the website;

    responsive to registering the first product, displaying a first virtual representation of the first product on said website, said first virtual representation of the first product being linked to said user account, such that subsequent access to said user account provides access to said first virtual representation of the first product based on said receiving said user ID without receiving said first registration code again;

    subsequent to registering the first product, registering a second product on said website responsive to receiving a second registration code different than the first registration code;

    linking the second product with said user account on the website;

    responsive to registering the second product, displaying a second virtual representation of the second product on said website, said second virtual representation of the second product being different than said first virtual representation, such that subsequent access to said user account by receiving said user ID provides access to both said first virtual representation of the first product and said second virtual representation of the second product based on receiving said user ID and without any additional receiving of either said first access code and/or said second access code; and

    providing a control interface for allowing a user provided access via said user ID to select one of said first virtual representation and said second virtual representation for control, wherein said control interface provides the user an option to switch control from the selected one of said first virtual representation and said second virtual representation to the other of said first virtual representation and said second virtual representation, whereinsaid user owns the first virtual representation of the first product, and also owns the second virtual representation of the second product both made accessible via said user ID such that subsequent access to said user account provides access to both said first virtual representation and said second virtual representation without subsequent re-entry of either said first registration code and/or said second registration code.

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