Customize a user interface of a web page using an expertise level rules engine

• US 7,680,901 B2
• Filed: 09/17/2004
• Issued: 03/16/2010
• Est. Priority Date: 09/17/2004
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Group Incorporated (GoDaddy, Inc.)
• Inventors: Rechterman, Barbara J., Fitzpatrick, Shawn, Proctor, Neil, Bennett, Bill
• Primary Examiner(s): Chang; Jungwon
• Application Number:
  US10/944,377
• Publication Number:
  US 20060064504A1
• Time in Patent Office: 2,006 Days
• Field of Search: 709/246, 709/219, 709/206, 707/3, 715/707
• US Class Current: 709/219
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 51/063 Content adaptation, e.g. replacement of unsuitable content

Abstract

A Web site, through the use of a Rules Engine, determines an expertise level of a User for one or more topics on a Web page. The Rules Engine may analyze User related data, such as the search term used by the User to find the Web site, the past products purchased by the User, the path through the Web site taken by the User, the usage history by the User on the Web site, the demographics of the User and/or the self declared expertise level of the User, to determine an expertise level of the User for the topics on the Web page. A Display Engine may customize a Web page based on the expertise levels of a User so that topics on the Web page are presented in a manner most appropriate for the User. An Email Engine may be used to customize emails to the User so that topics in the email are presented in manner most appropriate for the User. A Support Entity Engine may also be used to route an incoming support inquiries from a User to an appropriate technical support person for the User.

Claims

1. A method of using an expertise level Rules Engine to customize a User interface of a Web page, comprising the steps of:

a) a Web site obtaining User related data, wherein the Web site has a Web page having a first and second topic;

b) the Web site entering the User related data into a Rules Engine;

c) the Rules Engine determining a first expertise level for a User for the first topic and a second expertise level for the User for the second topic, wherein the first expertise level is different from the second expertise level;

d) the Rules Engine entering the first and the second expertise level for the User into a Display Engine;

e) the Display Engine creating a customized User interface using the first and the second expertise level, wherein the User interface includes a customized written content for the first topic based on the first expertise level and a customized written content for the second topic based on the second expertise level, wherein the customized written content does not include information about ads; and

f) the Web site transmitting the customized User interface to the User.

2. The method of claim 1, wherein the first expertise level of the User is self declared by the User.

3. The method of claim 2, wherein the second expertise level of the User is self declared by the User.

4. The method of claim 1, wherein the User related data includes data concerning purchases made by the User.

5. The method of claim 1, wherein the User related data includes data on a path of the User through the Web site.

6. A method of using an expertise level Rules Engine to customize a User interface of a Web page, comprising the steps of:

a) a Web site obtaining User related data, wherein the Web site has a Web page having a first and second topic;

b) the Web site entering the User related data into a Rules Engine;

c) the Rules Engine determining a first expertise level for a User for the first topic and a second expertise level for the User for the second topic, wherein the first expertise level is measured on a different scale from the second expertise level;

d) the Rules Engine entering the first and the second expertise level for the User into a Display Engine;

e) the Display Engine creating a customized User interface using the first and the second expertise level, wherein the User interface includes a customized written content for the first topic based on the first expertise level and a customized written content for the second topic based on the second expertise level, wherein the customized written content does not include information about ads; and

f) the Web site transmitting the customized User interface to the User.

7. The method of claim 6, wherein the first expertise level of the User is self declared by the User.

8. The method of claim 7, wherein the second expertise level of the User is self declared by the User.

9. The method of claim 6, wherein the User related data includes data concerning purchases made by the User.

10. The method of claim 6, wherein the User related data includes data on a path of the User through the Web site.

11. A method of using an expertise level Rules Engine to customize a User interface of a Web page, comprising the steps of:

a) Web site obtaining data related to a User, wherein the Web site has one or more Web pages;

b) the Web site entering the data and a topic into a Rule Engine;

c) the Rules Engine determine an expertise level for the User for the topic; and

d) the Web site automatically taking the User to a Web page having customized written content appropriate for the expertise level of the User for the topic, wherein the customized written content does not include information about ads.

12. The method of claim 11, wherein the expertise level of the User is self declared by the User.

13. The method of claim 11, wherein the User related data includes data concerning purchases made by the User.

14. The method of claim 11, wherein the User related data includes data on a path of the User through the Web site.