Method and system for providing customized recommendations to users

• US 7,703,030 B2
• Filed: 01/10/2006
• Issued: 04/20/2010
• Est. Priority Date: 01/11/2005
• Status: Expired due to Fees

• Current Assignee: Loyalize, Inc. (Function(x), Inc.)
• Original Assignee: Trusted Opinion, Inc.
• Inventors: Smirin, Shahar (Boris), Akselrod, Ilya, Drujina, Vadim, Tokarev, Maxim Lvovich, Myagkov, Michael
• Primary Examiner(s): VU, KIEU D
• Application Number:
  US11/329,732
• Publication Number:
  US 20070143281A1
• Time in Patent Office: 1,561 Days
• Field of Search: 715/751, 715/747, 715/745, 715/962, 715/968, 715/744, 715/733, 715/835, 715/765, 715/866, 715/735, 705/26, 705/1, 705/27, 707/104.1, 707/3, 707/5
• US Class Current: 715/765
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

In one embodiment, a method includes displaying a plurality of ratings provided for an item by a plurality of users, and, for each of the plurality of ratings, graphically illustrating relevance of a corresponding rating to an information recipient.

Claims

1. A computerized method for providing customized recommendations to an information recipient, the method comprising:

displaying, in a first view of a user interface, a plurality of ratings provided for an item by a plurality of users, wherein each rating represents an individual user'"'"'s rating of the item, and each rating is placed on a shape having a particular size among a plurality of shapes having different sizes;

displaying, in the first view of the user interface, an indication of a one-to-one correspondence between each rating of the plurality of ratings and a distinct one of the plurality of users; and

displaying, in the first view of the user interface, a plurality of relevance indicators, wherein each relevance indicator indicates a level of trust by the information recipient toward a corresponding individual user providing a rating of the plurality of ratings, and wherein each relevance indicator is a visual indicator that graphically illustrates a relevance of each rating of the plurality of ratings to the information recipient using a distance between a point corresponding to the information recipient and each of the plurality of shapes having different size.

2. The method of claim 1 further comprising:

displaying an aggregated recommendation, the aggregated recommendation determined based on the plurality of ratings.

3. The method of claim 1 wherein each of the plurality of ratings is selectable to provide additional information about one or more of the plurality of ratings and the plurality of users.

4. The method of claim 3 wherein the additional information comprises one or more of a user identity, detailed rating information, expertise level of the user, circle of trust level of the user, and a rating by a user for a plurality of items.

5. The method of claim 1 further comprising:

displaying a selectable image to invite additional users to rate the item.

6. The method of claim 1 wherein the relevance of each of the plurality of ratings is determined at least in part by a plurality of coefficients, the plurality of coefficients comprising coefficients selected from the group consisting of a trust level coefficient, an expertise coefficient, a timing coefficient, a similarity coefficient, and a ratings number coefficient.

7. The method of claim 6 wherein the plurality of coefficients are graphically illustrated by one or more of a grouping of the users, a connection line between the users, size, shape, color and symbol.

8. An article of manufacture comprising:

a machine-readable storage medium storing instructions which, when executed by a processing system, cause the processing system perform a method for providing customized recommendations to an information recipient, the method comprising;

displaying, in a first view of a user interface, a plurality of ratings provided for an item by a plurality of users, wherein each rating represents an individual use'"'"'s rating of the item, and each rating is placed on a shape having a particular size among a plurality of shapes having different sizes;

displaying, in the first view of the user interface, an indication of a one-to-one correspondence between each rating of the plurality of ratings and a distinct one of the plurality of users; and

displaying, in the first view of the user interface, a plurality of relevance indicators, wherein each relevance indicator indicates a level of trust by the information recipient toward a corresponding individual user, and wherein each relevance indicator is a visual indicator that graphically illustrates a relevance of each rating of the plurality of ratings to the information recipient using a distance between a point corresponding to the information recipient and each of the plurality of shapes having different sizes.

9. An apparatus for providing customized recommendations to an information recipient, the apparatus comprising:

means for displaying, in a first view of a user interface, a plurality of ratings provided for an item by a plurality of users, wherein each rating represents an individual user'"'"'s rating of the item, and each rating is placed on a shape having a particular size among a plurality of shapes having different sizes;

means for displaying, in the first view of the user interface, an indication of a one-to-one correspondence between each rating of the plurality of ratings and a distinct one of the plurality of users; and

means for displaying, in the first view of the user interface, a plurality of relevance indicators, wherein each relevance indicator indicates a level of trust by the information recipient toward a corresponding individual user providing a rating of the plurality of ratings, and wherein each relevance indicator is a visual indicator that graphically illustrates a relevance of each rating of the plurality of ratings to the information recipient using a distance between a point corresponding to the information recipient and each of the plurality of shapes having different sizes.

10. A system for providing customized recommendations to an information recipient, the system comprising:

a computer;

a display device connected to the computer;

a recommendation database to store a plurality of ratings provided for an item by a plurality of users, wherein each rating represents an individual user'"'"'s rating of the item, and each rating is placed on a shape having a particular size among a plurality of shapes having different sizes; and

a recommendation presenter to generate and display a first view of a user interface, the first view presenting the plurality of ratings, an indication of a one-to-one correspondence between each rating of the plurality of ratings and a distinct one of the plurality of users, and a plurality of relevance indicators, wherein each relevance indicator indicates a level of trust by the information recipient toward a corresponding individual user providing a rating of the plurality of ratings, and wherein each relevance indicator is a visual indicator that graphically illustrates a relevance of each rating of the plurality of ratings to the information recipient using a distance between a point corresponding to the information recipient and each of the plurality of shapes having different sizes.