Method and apparatus for accessing electronic data via a familiar printed medium

• US 7,703,683 B2
• Filed: 04/12/2007
• Issued: 04/27/2010
• Est. Priority Date: 05/25/1994
• Status: Expired due to Fees

• Current Assignee: Marshall Feature Recognition LLC
• Original Assignee: Marshall Feature Recognition LLC
• Inventors: Rathus, Spencer A., Fichner-Rathus, Lois, Nevid, Jeffrey S.
• Primary Examiner(s): LE, THIEN MINH
• Application Number:
  US11/786,704
• Publication Number:
  US 20070278295A1
• Time in Patent Office: 1,111 Days
• Field of Search: 23546201-46245, 235/472.01, 235/472.02, 235/472.03, 235/454, 235/455, 235/375, 235/383, 235/380
• US Class Current: 235/472.01
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G09B 5/062 Combinations of audio and printed presentations, e.g. magnetically striped cards, talking books, magnetic tapes with printed texts thereon

Abstract

The disclosed methods and apparatus relate generally to the electronics media industry, such as cable television (CATV), home shopping services, on-line computer services and computer memory applications. These methods and apparatus allow a user to access and make use of electronic media input and output devices by reference to and/or utilization of standard printed matter, such as magazines, textbooks, or any other printed matter that can be correlated to electronic media.

Claims

1. A system for displaying programming to a user, the system comprising:

a printed matter having at least one signal transmitting device;

a feature recognition unit having associated therewith a means for recognizing said signal and a transmitter for transmitting a coded signal in response to the recognition of said signal;

an intelligent controller having associated therewith a receiver for receiving said coded signal and a means for accessing programming material; and

a display unit for presenting said programming material;

wherein said feature recognition unit, in response to the recognition of said signal, causes said intelligent controller to access said programming material and said display unit to display said programming material.

2. A system as defined in claim 1 wherein said accessing programming material comprises a remote server.

3. A system according to claim 1 wherein said signal transmitting device transmits said signal upon receiving a signal.

4. A system according to claim 3 wherein said received signal is transmitted using said feature recognition unit.

5. A system according to claim 1 wherein said means for recognizing said signal comprises a radio frequency identification device reader.

6. A system according to claim 1 wherein said signal transmitting device comprises a radio frequency identification device.

7. A system according to claim 1 wherein said printed matter is selected from a group consisting of an identification card, a business card, an insurance card, a license, a registration, a passport, a green card, a bank card, a credit card, a tag, a license plate, a chart, a medical chart, an advertisement, a poster, a billboard, a sign, a book, a newspaper, a brochure, a report, a manual, a label, a directory, a product packaging, a shipping crate, a ticket, a travel ticket, a ticket of admission, a boarding pass, and a photograph.

8. A system according to claim 1 wherein said printed matter is associated with an individual.

9. A system according to claim 8 wherein said programming material comprises information about said individual.

10. A system according to claim 9 wherein said user uses said feature recognition unit to access information about said individual.

11. A system according to claim 9 wherein said information is selected from a group consisting of identification information, a driving record, a credit history, financial transactions, financial accounts, traveling history, and medical records.

12. A system according to claim 1 wherein said user uses said feature recognition unit to access information about said printed matter.

13. A system according to claim 12 wherein said information indicates whether the printed matter has been stolen.

14. A system according to claim 12 wherein said information indicates whether the printed matter has been lost.

15. A system according to claim 1 wherein said programming material automatically establishes a communication link between the user of the system and another party.

16. A system according to claim 15 wherein said another party is selected from a group consisting of a vendor, an individual who made a reservation, a service provider, and an individual associated with said printed matter.

17. A system according to claim 15 wherein said communication link is selected from a group consisting of a telephone network, a wireless telephone network, and the Internet.

18. A system according to claim 1 wherein said programming material automatically establishes a data link between said user and a webpage.

19. A system according to claim 18 wherein said user uses said webpage to order merchandise.

20. A system according to claim 18 wherein said user uses said webpage to book a reservation.

21. A system according to claim 18 wherein said user uses said webpage to makes a payment.

22. A system according to claim 18 wherein said user uses said webpage to makes a financial transaction using account information stored in said signal transmitting device.

23. A system according to claim 1 wherein said feature recognition unit is selected from a group consisting of a handheld device, a wireless communication device, a cellular telephone, a personal computer, a laptop computer, a personal digital assistant, a personal digital assistant, and an Internet telephone.

24. A system according to claim 1 wherein said feature recognition unit comprises said display unit.

25. A system as defined in claim 1 wherein said display unit is selected from a group consisting of a cellular telephone, a personal computer, a laptop computer, a television, an intelligent terminal, a web-based television, an Internet telephone.

26. A method for displaying programming to a user comprising the steps of:

attaching at least one signal transmitting device to a printed matter;

providing a feature recognition unit having associated therewith a means for recognizing said signal;

reading said at least one signal transmitting device with said feature recognition unit;

transmitting data associated with said at least one signal transmitting device via a communication link to access said programming material,

wherein said programming material is related to said printed matter.