Email content builder system and method

• US 7,720,922 B2
• Filed: 10/26/2007
• Issued: 05/18/2010
• Est. Priority Date: 12/11/2006
• Status: Active Grant

• Current Assignee: Digital River Incorporated (Danube Private Holdings II, LLC)
• Original Assignee: Digital River Incorporated (Danube Private Holdings II, LLC)
• Inventors: Kulbaba, Walter Frank
• Primary Examiner(s): Hu, Jinsong
• Application Number:
  US11/925,417
• Publication Number:
  US 20080140701A1
• Time in Patent Office: 935 Days
• Field of Search: 709/202, 709/203, 709/205, 709/206, 455/466
• US Class Current: 709/206
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

An email content builder that generates email content based upon customer created rules is described. Messages to clients are edited automatically to suit a client'"'"'s needs. The language in the text of a message is translated and changed depending on the country and client. Users select a script in an ebusiness system. After retrieving the appropriate script and associated information, the email content builder would either build the appropriate script corresponding to a client or retrieve appropriate text from the database. Then, the email content builder builds a script and email message depending on certain aspects of the client, such as language, billing information, etc.

Claims

1. A system for building an email message including a server with a processor and memory, comprising:

a database stored in the server memory that is configured to receive data through a communication network from an electronic commerce platform, the database having stored therein one or more predetermined scripts containing predetermined dialogue content for an email responsive to a customer inquiry; and

a software module containing program code which when executed by the processor in the server causes the server to perform operations of a script builder engine, the script builder engine utilizing the electronic commerce data when applying at least one rule from a rule set to modify the predetermined dialogue content of one of the predetermined scripts to generate a client specific email message that is ready for sending to a client.

2. The system of claim 1 wherein the script builder engine transforms scripts into email messages based on one or more client criteria stored in the database selected from a group consisting of:

language, country, and currency.

3. The system of claim 1 wherein the script builder engine transforms scripts into email messages based on one or more client criteria stored in the database selected from a group consisting of:

client identification codes (ID), order ID, department, and commerce platforms.

4. The system of claim 1 further comprising a rule generation module containing program code which when executed by the processor in the server causes the server to to enable a user through a user interface to the server to create a rule for the rule set that is utilized by the script builder engine in generating email messages from scripts.

5. The system of claim 1 wherein the database is operatively configured to receive data from more than one electronic commerce platform such that the script builder engine generates email messages for more than one electronic commerce platform from a single rule set and set of predetermined scripts.

6. A method for building an email message performed by a server having a processor and memory operating under the control of program code within a storage module, the method comprising steps of:

receiving data from an electronic commerce platform and storing the received data in a database in the memory;

storing in the memory one or more predetermined scripts in an email message system, each predetermined script containing predetermined dialogue for an email responsive to a customer inquiry; and

generating by the server a client specific email message that is ready for sending to a client by utilizing the stored electronic commerce data when applying at least one rule from a rule set to modify the predetermined dialogue content of one of the stored predetermined scripts.

7. The method of claim 6 further comprising a step of sending the email message through a communication network to a client.

8. The method of claim 6 wherein the generating step comprises transforming by the server scripts into email messages based on one or more client criteria stored in the database in the server memory selected from a group consisting of:

language, country, and currency.

9. The method of claim 6 wherein the generating step comprises transforming by the server scripts into email messages based on one or more client criteria stored in the database in the server memory selected from a group consisting of:

client identification codes (ID), order ID, department, and commerce platforms.

10. The method of claim 6 further comprising a step of enabling a user through a user interface to the server to create a rule for the rule set that is utilized by the generating step in generating email messages from scripts.

11. The method of claim 6 wherein the receiving step comprises receiving data from more than one electronic commerce platform such that the generating step comprising generating by the server email messages for more than one electronic commerce platform from a single rule set and set of predetermined scripts.