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Open profile content identification

  • US 7,730,017 B2
  • Filed: 03/30/2007
  • Issued: 06/01/2010
  • Est. Priority Date: 03/30/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method, comprising:

  • identifying open profile data comprising free form text data in one or more open text fields in a user profile associated with a corresponding user account;

    identifying one or more phrases from the free form text data;

    assigning phrase weights to the one or more phrases;

    sentiment detecting the free form text data to identify user interest and user non-interests from the one or more phrases;

    decreasing phrase weights of phrases for which user non-interests have been identified;

    increasing phrase weights of phrases for which user interests have been identified;

    identifying categories defined by the open profile data based on the phrase weights of the one or more phrases; and

    identifying one or more advertisements based on the identified categories.

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