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Method for directing a user of a mobile device from a current location to a product

  • US 7,734,507 B2
  • Filed: 09/27/2005
  • Issued: 06/08/2010
  • Est. Priority Date: 09/28/2004
  • Status: Active Grant
First Claim
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1. Method using a name server in combination with a mobile device for directing a user of the mobile device from a current location to a product, comprising the steps of:

  • recording an identification code of the product in the mobile device;

    transmitting said identification code, using the mobile device, to a name server,downloading, using the server utilizing the identification code, product-related data into the mobile device, wherein said product-related data includes at least a geographical location in whose vicinity a product can be bought, andsaid user visiting said geographical location directing said user at said geographical location to the product using said mobile device by establishing a direct contactless connection between said mobile device and a RFID element with which said product is marked using the identification code or product-related data previously supplied by the name server, whereinsaid RFID element is affixed to said product and is read by a reader element connected to said mobile device.

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