Detection of media links in broadcast signals

• US 7,757,248 B2
• Filed: 07/29/2008
• Issued: 07/13/2010
• Est. Priority Date: 01/07/1999
• Status: Expired due to Term

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Inventors: Smithpeters, Craig M., Feininger, William A., Harkness, David H., Lu, Daozheng
• Primary Examiner(s): Salce; Jason P
• Application Number:
  US12/181,910
• Publication Number:
  US 20080282303A1
• Time in Patent Office: 714 Days
• Field of Search: 725/9, 725/11, 725 14- 20, 725/51, 725/112, 725/115, 725/22, 725/136, 725/32, 725 34- 36
• US Class Current: 725/22
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 20/28 Arrangements for simultaneous broadcast of plural pieces of information
• CPC Class Codes: H04H 20/93 which locates resources of other pieces of information, e.g. URL [Uniform Resource Locator]
• CPC Class Codes: H04H 2201/90 characterised by the use of signatures
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/40 for identifying broadcast time
• CPC Class Codes: H04H 60/43 for identifying broadcast channels
• CPC Class Codes: H04H 60/56 Arrangements characterised by components specially adapted for monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/8352 involving content or source identification data, e.g. Unique Material Identifier [UMID]

Abstract

A detection apparatus includes a tuner tuned to the program and a meter coupled to the tuner and arranged to detect content ancillary information from the program tuned by the tuner. The content ancillary information may be a media link, closed captioning information, or the like. The meter may also be arranged to extract a broadcast signature from the program. A comparator compares the broadcast signature to a reference signature selected from a library of reference signatures based upon the content ancillary information. Broadcast signatures from unknown programs may be clustered at least partially on the basis of the content ancillary information.

Claims

1. An apparatus comprising:

a meter to record a media link embedded in a commercial tuned by a tuner, the media link being activatable to retrieve content different from the tuned commercial from a content provider, the meter to further record at least one of a signature and a program identification code to identify the commercial, and the meter to timestamp at least one of the media link, the signature and the program identification code;

a program identifier to identify the commercial based on at least one of the media link, the signature and the program identification code; and

a computer to verify whether the media link was a correct media link to be broadcast with the identified commercial.

2. The apparatus of claim 1 wherein the media link is a URL.

3. The apparatus of claim 1 wherein the media link is a code referenced to a URL.

4. The apparatus of claim 1 wherein the media link is a trigger.

5. The apparatus of claim 1 wherein the media link is a hyperlink.

6. The apparatus of claim 1 wherein the computer is to verify whether the media link was transmitted at at least one of a correct time, on a correct channel, or a correct number of times.

7. A verification system comprising:

a meter to create a log of URLs and program identifiers received via a tuner, the log including channel identifiers reflecting channels on which the URLs were received and timestamps reflecting times and dates on which the URLs were detected;

a verification computer to process the log against a database to verify at least one of;

whether at least one of the URLs was transmitted within an agreed time on an agreed channel;

or

whether the at least one of the URLs was transmitted in association with a predetermined program.

8. The verification system of claim 7 wherein the verification computer is to determine whether the at least one of the URLs was broadcast at least a predetermined number of times.

9. The verification system of claim 7 wherein the program is a commercial.

10. A verification system comprising:

a meter to create a log of URLs and program signatures received via a tuner, the log including timestamps reflecting times and dates on which the URLs were detected;

a program identifier to identify a first program based on at least one of a first URL and a first signature in the log;

a verification computer to process the log against a database to verify at least one of;

whether the first URL was transmitted within an agreed time on an agreed channel;

whether the first program with which the first URL was transmitted with a predetermined program with which the URL was agreed to be transmitted;

or

whether the first URL was broadcast at least an agreed number of times.

11. The verification system of claim 10 wherein the program is a commercial.