Brand mapping

  • US 7,768,395 B2
  • Filed: 06/05/2007
  • Issued: 08/03/2010
  • Est. Priority Date: 01/19/2007
  • Status: Active Grant
First Claim
Patent Images

1. A method comprising:

  • (A) displaying, using a device, a first image associated with a first brand;

    (B) receiving, from a user of the device, an indication of a selection by the user of the first image;

    (C) identifying a first location of the device independently of any location-specifying input provided by the user to the device;

    (D) identifying a first brand access site at which a first branded entity having the first brand is accessible; and

    (E) providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes a first indication of the first brand access site, wherein the first indication of the first brand access site comprises a second image associated with the first brand, located at a position in the first map image corresponding to the first brand access site.

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