System and method to initiate a mobile data communication utilizing a trigger system

  • US 7,792,518 B2
  • Filed: 07/21/2008
  • Issued: 09/07/2010
  • Est. Priority Date: 07/18/2003
  • Status: Active Grant
First Claim
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1. A system, comprising:

  • a trigger system configured to receive, via a trigger device, a unique identification identifier (ID) from a user of a mobile device, the unique ID being associated with the user and the mobile device, and to transmit the unique ID to an application server, wherein the unique ID is at least one of;

    a number, data encoded on a magnetic stripe of a card, a bar code, a Radio Frequency Identification (RFID) tag including data, a client application including unique data, and a biometric identifier unique across a plurality of users; and

    an offer application system coupled with the application server to generate an offer based in part on the mobile device identification number, and provide the offer to the application server for indication in the message sent to the mobile device;

    and an offer entry system coupled with the offer application system to receive and validate the offer when the offer is redeemed by a user;

    wherein the application server is configured to retrieve a mobile device identification number associated with the unique ID, the mobile device identification number identifying the mobile device, and to cause a message to be sent to the user via the mobile device.

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