Marketing method
DCFirst Claim
Patent Images
1. A marketing method comprising:
- at a server system;
receiving from a mobile wireless communications device a wireless call or message;
determining that said mobile wireless communications device is located at a given shopping facility;
correlating a menu of choices specific to said given shopping facility with said given shopping facility;
responsive to said receiving, returning to said wireless communications device information to provision said wireless communications device with said menu of choices;
subsequent to said returning said information, on receiving from said wireless communications device a choice selected from said menu, returning to said wireless communications device one or more text-based marketing messages, at least one of said text-based marketing messages comprising a marketing incentive particular to a store in said given shopping facility.
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Abstract
A server implements a marketing method. The server may receive a wireless call or message originating at a given facility and return a menu of choices particular to that facility. On receiving a choice selected from said menu, the server may return one or more messages with information particular to a part of said given facility. The information may be a marketing incentive, marketing information, or a promotion.
8 Citations
19 Claims
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1. A marketing method comprising:
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at a server system; receiving from a mobile wireless communications device a wireless call or message; determining that said mobile wireless communications device is located at a given shopping facility; correlating a menu of choices specific to said given shopping facility with said given shopping facility; responsive to said receiving, returning to said wireless communications device information to provision said wireless communications device with said menu of choices; subsequent to said returning said information, on receiving from said wireless communications device a choice selected from said menu, returning to said wireless communications device one or more text-based marketing messages, at least one of said text-based marketing messages comprising a marketing incentive particular to a store in said given shopping facility. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A computer readable medium containing computer executable instructions which, when executed by a processor of a server cause said server to:
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on receiving a wireless call or message from a mobile wireless communications device, determining that said mobile wireless communications device is located at a given shopping facility, correlating a menu of choices specific to said given shopping facility with said given shopping facility and returning to said wireless communications device information to provision said wireless communications device with said menu of choices; subsequent to returning said information, on receiving from said wireless communications de vice a choice selected from said menu, return to said wireless communications device one or more text-based marketing messages, at least one of said messages comprising a marketing incentive particular to a store in said given shopping facility.
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Specification