System and method for segmenting and targeting audience members
First Claim
1. A method of delivering content in an HTTP client-server computer system, comprising the steps of:
- receiving an image request from a client computer in response to transmission of a website page to the client computer, wherein said client computer includes a browser;
assigning a domain cookie containing a unique identifier for the browser of the client computer in response to receiving the image request;
storing profile data for the client in a database;
identifying the unique identifier for the client computer browser in the domain cookie;
accessing the profile data for the client from the database in response to identification of the unique identifier for the client computer browser;
associating the client computer with a segment of client computers based on the profile data;
transmitting a segment-targeting cookie, which includes a segment identifier for the segment of client computers, to the client computer, wherein said segment identifier is separate from said unique identifier;
receiving a request for a website page from the client computer; and
delivering content to the client computer audience member based on the segment identifier in response to receiving the request for the website page.
11 Assignments
0 Petitions
Accused Products
Abstract
Methods and apparatus for delivering content to an audience member via one or more mediums based on an audience member profile are disclosed. Profile data for audience members may be initially collected from an offline source, such as a registration or subscription database. The profile data may be stored in a dedicated database. The initial profile data may be supplemented periodically with data reflecting online activity by the audience member. The combined offline and online profile data may be used to group the audience members into segments. Audience member segments may be used to identify audience members who are targeted to receive like content. An audience member'"'"'s inclusion in a segment may be indicated by storing a segment-targeting cookie on the audience member computer. Content may be delivered to the audience member based on identification of the segment in the segment-targeting cookie.
131 Citations
21 Claims
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1. A method of delivering content in an HTTP client-server computer system, comprising the steps of:
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receiving an image request from a client computer in response to transmission of a website page to the client computer, wherein said client computer includes a browser; assigning a domain cookie containing a unique identifier for the browser of the client computer in response to receiving the image request; storing profile data for the client in a database; identifying the unique identifier for the client computer browser in the domain cookie; accessing the profile data for the client from the database in response to identification of the unique identifier for the client computer browser; associating the client computer with a segment of client computers based on the profile data; transmitting a segment-targeting cookie, which includes a segment identifier for the segment of client computers, to the client computer, wherein said segment identifier is separate from said unique identifier; receiving a request for a website page from the client computer; and delivering content to the client computer audience member based on the segment identifier in response to receiving the request for the website page. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 16, 17, 19)
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11. A method of delivering content to a client computer associated with a client based on client profile data, comprising the steps of:
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storing client profile data in a database; assigning a domain cookie containing a unique identifier to a browser associated with the client computer; accessing profile data for the client stored in the database in response to identification of the unique identifier in the domain cookie; associating the client computer with a segment of client computers based on the profile data; identifying the segment of client computers at with a segment identifier included in a segment-targeting cookie, wherein said segment identifier is separate from said unique identifier; transmitting the segment-targeting cookie to the client computer; and delivering content to the client computer based on the segment identifier. - View Dependent Claims (12, 13, 14, 15, 18)
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20. A method of delivering targeted advertisements in an HTTP client-server computer system comprising:
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receiving a request for content from a client computer; transmitting the content to the client computer; receiving a first cookie having client computer identifier data; identifying the client computer from among a plurality of different client computers using the client computer identifier data included in the first cookie; receiving a second cookie having content segment identifier data based on the content requested by the client computer, the content segment identifier data of the second cookie being different from the client identifier data of the first cookie; classifying the client computer within at least one of a plurality of different client content segments based on the identification of the client computer using the client identifier data included in the first cookie and based on a plurality of client profile data stored in a database; identifying a targeted advertisement from among a plurality of advertisements based on the classification of the client computer within the at least one of the plurality of different client content segments; and transmitting the identified targeted advertisement to the client computer. - View Dependent Claims (21)
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Specification