System and method for networked loyalty program

• US 7,813,955 B2
• Filed: 09/28/2007
• Issued: 10/12/2010
• Est. Priority Date: 03/29/2001
• Status: Expired due to Fees

• Current Assignee: Liberty Peak Ventures, LLC (Dominion Harbor Enterprises, LLC)
• Original Assignee: American Express Travel Related Services Company, Inc. (American Express Company)
• Inventors: Segel, Elizabeth Hilton, Fernandes, Joseph, Zeisser, Michel P, Bharwani, Seraq, Lang, Laura, Zaiac, Joanne, Lam, Johnson, Ewell, Jason, Ciccarone, Christine D, Sneddon, Kendall, Hayes, John, Greenhut, Scott M, Antonucci, Donna A, Voltmer, Theodore S, Ariff, Fauziah B
• Primary Examiner(s): Alvarez, Raquel
• Application Number:
  US11/864,228
• Publication Number:
  US 20080077498A1
• Time in Patent Office: 1,110 Days
• Field of Search: 705/14.28, 705/14.3, 705/14.38
• US Class Current: 705/14.28
• CPC Class Codes: B01J 23/6562 Manganese
• CPC Class Codes: B01J 23/8913 Cobalt and noble metals
• CPC Class Codes: B01J 37/0205 in several steps
• CPC Class Codes: B01J 37/0226 Oxidation of the substrate, e.g. anodisation
• CPC Class Codes: G06Q 20/042 characterized in that the payment protocol involves at least one cheque
• CPC Class Codes: G06Q 20/208 Input by product or record sensing, e.g. weighing or scanner processing
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0208 Trade or exchange of goods or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0209 Incentive being awarded or redeemed in connection with the playing of a video game
• CPC Class Codes: G06Q 30/0211 Determining the effectiveness of discounts or incentives
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0219 based on funds or budget
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0227 Frequent usage incentive value reconciliation between diverse systems
• CPC Class Codes: G06Q 30/0228 On-line clearing houses
• CPC Class Codes: G06Q 30/0229 Multi-merchant loyalty card systems
• CPC Class Codes: G06Q 30/0232 Frequent usage rewards other than merchandise, cash or travel
• CPC Class Codes: G06Q 30/0233 Method of redeeming a frequent usage reward
• CPC Class Codes: G06Q 30/0235 : constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0236 : Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0238 : at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0267 : Wireless devices
• CPC Class Codes: G06Q 30/0269 : based on user profile or attribute
• CPC Class Codes: G06Q 30/0283 : Price estimation or determination
• CPC Class Codes: G06Q 30/0601 : Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0613 : Third-party assisted
• CPC Class Codes: G06Q 40/12 : Accounting
• CPC Class Codes: G07F 17/3255 : Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements

Abstract

The present invention provides a system for implementing a loyalty program on a network-wide level. The system associates UPC and SKU data on a network level to reward consumers and/or to analyze the data for a variety of business purposes, such as market segmentation analyses and/or analyses relating to consumer spending behaviors or patterns, for example. In accordance with one aspect of the invention, the network may comprise any number of participants, including consumers (such primary and supplementary members of an aggregate consumer account), retailers (and any of their employees), manufacturers, third-party providers, and the like. In accordance with one aspect, the system enables participation by supplementary members who are associated with a primary member and, in this manner, facilitates the tracking of supplementary member purchasing behavior, reward points earning behavior, and reward points redemption behavior. In accordance with another aspect, the system permits instant enrollment of consumers at a retailer point-of-sale using information that the retailer has previously gathered from the consumer. In accordance with another aspect, the system facilitates the compilation of a purchaser profile, which may be used for a variety of purposes, including various types of marketing analyses.

Claims

1. A method for facilitating enrollment of a consumer in a networked loyalty program at a computer-based point-of-sale system, the method comprising:

transmitting, by the computer-based point-of-sale system for facilitating the enrollment of the consumer in the networked loyalty program, and to a host system, consumer enrollment data;

transmitting, by the computer-based point-of-sale system and to the host system, a transaction file comprising a consumer identification (ID) and purchase data containing a retailer item identifier, wherein the host system standardizes the transaction file using the retailer item identifier by associating the retailer item identifier and a manufacturer item identifier, and deriving a standard identifier, wherein the standardizing characterizes at least one of a particular product or service across a plurality of retailers, and wherein the host system merges the consumer enrollment data with the transaction file to generate a purchaser profile which reflects consumer purchases across one or more of the plurality of retailers; and

receiving, by the computer-based point-of-sale system, confirmation of the consumer enrollment data.

2. The method of claim 1, further comprising receiving the consumer ID and purchase data via at least one of swiping and scanning the consumer ID and the purchase data.

3. The method of claim 1, wherein the computer-based point-of-sale system comprises one of a retailer establishment point-of-sale and an online point-of-sale.

4. The method of claim 1, further comprising receiving at least one of a temporary consumer loyalty account and a temporary consumer loyalty ID.

5. A method for facilitating enrollment of a consumer in a loyalty program at a computer-based point-of-sale system, the method comprising:

associating, by a computer-based system for facilitating enrollment of the consumer in the loyalty program, a retailer item identifier and a manufacturer item identifier,

standardizing, by the computer-based system, a transaction file using the retailer item identifier by characterizing at least one of a particular product or service across a plurality of retailers to obtain a standard identifier;

merging, by the computer-based system, consumer enrollment data with a transaction file; and

opening, by the computer-based system, a consumer account based on the consumer enrollment data; and

issuing, by the computer-based system, a consumer loyalty ID associated with the consumer account.

6. The method of claim 5, wherein the computer-based point-of-sale system comprises one of a retailer establishment point-of-sale and an online point-of-sale.

7. The method of claim 5, wherein the merging generates a purchaser profile which reflects consumer purchases across one or more of the plurality of retailers.

8. The method of claim 7, further comprising associating the purchaser profile with the consumer account.

9. The method of claim 5, wherein the transaction file comprises purchase data, and wherein the purchase data comprises data reflecting one or more of the following:

an item purchased, an item price, a total number of items purchased, a total transaction price, the retailer item identifier, a payment vehicle, a time, a date, a day of the week, a store identifier, whether a purchase transaction occurred online or offline, and a consumer'"'"'s use of a marketing offer.

10. The method of claim 5, further comprising determining whether a consumer is a candidate for purchasing an extended warranty plan based on warranty data, wherein the transaction file comprises purchase data, and wherein the purchase data comprises the warranty data.

11. The method of claim 5, wherein the consumer enrollment data comprises data comprising at least one of:

a name, an address, a date of birth, a social security number, an email address, a gender, names of any household members, survey data, interests, education level, and a brand name preferred by the consumer.

12. The method of claim 5, wherein the standardizing further comprises:

creating a retailer item identifier table containing retailer data;

generating a plurality of standard identifiers, each one of the plurality of standard identifiers corresponding to a record in the retailer item identifier table; and

associating the retailer item identifier with one of a plurality of standard identifiers stored in the retailer item identifier table.

13. A system comprising:

a computer network communicating with a memory;

the memory communicating with a processor; and

the processor, when executing a computer program for facilitating enrollment of a consumer in a loyalty program, is configured to;

associate a retailer item identifier and a manufacturer item identifier,

standardize a transaction file using the retailer item identifier by characterizing at least one of a particular product or service across a plurality of retailers to obtain a standard identifier;

merge consumer enrollment data with a transaction file; and

open a consumer account based on the consumer enrollment data; and

issue a consumer loyalty ID associated with the consumer account.