Syndication methodology to dynamically place digital assets on non-related web sites

• US 7,814,172 B2
• Filed: 08/07/2001
• Issued: 10/12/2010
• Est. Priority Date: 08/07/2000
• Status: Active Grant

• Current Assignee: RPX Corporation
• Original Assignee: Active Data Exchange, Inc.
• Inventors: Wetzel, John E., Martin, Richard D.
• Primary Examiner(s): Flynn, Nathan
• Assistant Examiner(s): Siddiqi, Mohammad A
• Application Number:
  US09/923,923
• Publication Number:
  US 20020087660A1
• Time in Patent Office: 3,353 Days
• Field of Search: 709/501, 709217-219, 709/203, 705/26, 705/27, 705/14, 705/51, 705/76, 705/59, 717/100, 717/115
• US Class Current: 709/218
• CPC Class Codes: G06F 16/95 Retrieval from the web
• CPC Class Codes: G06F 16/972 Access to data in other repository systems, e.g. legacy data or dynamic Web page generation
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 10/02 Reservations, e.g. for tickets, services or events
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing

Abstract

Digital assets are syndicated by constructing a web page and inserting into the web page JavaScript associated with a digital asset that is desired to be part of a fully rendered web page. The content of the digital asset is not initially part of the web page. The script, when executed by a browser, requests the content of the digital asset from a remote site. The request includes a uniform resource identifier (URI) of the web page and a unique identifier of the selected content. The remote site receives the request and authenticates whether the URI is authorized to receive the selected content. If so, the remote site locates the selected content and sends the selected content to the web browser. The web browser assembles the initially requested web page using the selected content obtained from the remote site.

Claims

1. A method of constructing a web page that allows for receipt of digital assets, the method comprising:

(a) electronically constructing a web page from source code; and

(b) inserting script associated with at least one digital asset that is desired to be part of a fully rendered web page into the web page, the inserted script including code to request the content of the digital asset from a remote site when the code is executed by a browser, the code including;

(i) a uniform resource identifier (URI) of the web page for use by the remote site in authenticating whether the URI is authorized to receive the content of the digital asset, and

(ii) a unique identifier of the content of the digital asset,

wherein the script includes a subscriber identifier and a content identifier, which, together, create the unique identifier of the content.

2. A method of claim 1 wherein the content is an executable file.

3. The method of claim 1 wherein the script is a scripting language.

4. A method of claim 3 wherein the scripting language is JavaScript.

5. An article of manufacture for constructing a web page that allows for receipt of digital assets, the article of manufacture comprising non-transitory computer storage media encoded with computer-executable instructions for performing a method comprising:

(a) electronically constructing a web page from source code; and

(b) inserting script associated with at least one digital asset that is desired to be art of a full rendered web page into the web page, the inserted script including code to request the content of the digital asset from a remote site when the code is executed by a browser, the code including;

(i) a uniform resource identifier (URI) of the web page for use by the remote site in authenticating whether the URI is authorized to receive the content of the digital asset, and

(ii) a unique identifier of the content of the digital asset,

wherein the script includes a subscriber identifier and a content identifier, which, together, create the unique identifier of the content.

6. The article of manufacture of claim 5 wherein the content is an executable file.

7. The article of manufacture of claim 5 wherein the script is a scripting language.

8. The article of manufacture of claim 7 wherein the scripting language is JavaScript.

9. A computer-implemented apparatus for constructing a web page that allows for receipt of digital assets, the apparatus comprising:

(a) means for electronically constructing a web page from source code; and

(b) means for inserting script into the web page constructed by the means for constructing a web page, the script being associated with at least one digital asset that is desired to be part of a fully rendered web page, the inserted script including code to request the content of the digital asset from a remote site when the code is executed by a browser, the code including;

(i) a uniform resource identifier (URI) of the web page for use by the remote site in authenticating whether the URI is authorized to receive the content of the digital asset, and

(ii) a unique identifier of the content of the digital asset,

wherein the script includes a subscriber identifier and a content identifier, which, together, create the unique identifier of the content.

10. The apparatus of claim 9 wherein the content is an executable file.

11. The apparatus of claim 9 wherein the script is a scripting language.

12. The apparatus of claim 11 wherein the scripting language is JavaScript.