System and method for selecting and presenting advertisements based on natural language processing of voice-based input

  • US 7,818,176 B2
  • Filed: 02/06/2007
  • Issued: 10/19/2010
  • Est. Priority Date: 02/06/2007
  • Status: Active Grant
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First Claim
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1. A method for selecting and presenting advertisements in response to processing natural language utterances, comprising:

  • receiving a natural language utterance containing at least one request at an input device;

    recognizing one or more words or phrases in the natural language utterance at a speech recognition engine coupled to the input device, wherein recognizing the words or phrases in the natural language utterance includes;

    mapping a stream of phonemes contained in the natural language utterance to one or more syllables that are phonemically represented in an acoustic grammar; and

    generating a preliminary interpretation for the natural language utterance from the one or more syllables, wherein the preliminary interpretation generated from the one or more syllables includes the recognized words or phrases;

    interpreting the recognized words or phrases at a conversational language processor coupled to the speech recognition engine, wherein interpreting the recognized words or phrases includes establishing a context for the natural language utterance;

    selecting an advertisement in the context established for the natural language utterance; and

    presenting the selected advertisement via an output device coupled to the conversational language processor.

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