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Optimal internet ad placement

  • US 7,822,636 B1
  • Filed: 07/01/2000
  • Issued: 10/26/2010
  • Est. Priority Date: 11/08/1999
  • Status: Expired due to Term
First Claim
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1. A method for optimizing selection of advertisements for transmission to a customer, comprising:

  • creating at least one customer profile for a possible recipient of advertisement data, said customer profile reflecting the recipient'"'"'s interests in predetermined characteristics of the advertisement data;

    creating an ad-attribute profile for each of said advertisements, said ad-attribute profile comprising a measure of uncertainty regarding said recipient'"'"'s interest in each of said advertisements, wherein said measure of uncertainty is inversely related to a number of times said advertisement has been served;

    computing an uncertainty-adjusted probability that said recipient will select each of said advertisements;

    computing a value associated with said recipient choosing each of said advertisements; and

    selecting the advertisement corresponding to a highest uncertainty-adjusted probability and a highest value.

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