Added-revenue off-site targeted internet advertising

CAFC
  • US 7,822,639 B2
  • Filed: 11/24/2004
  • Issued: 10/26/2010
  • Est. Priority Date: 11/28/2000
  • Status: Active Grant
First Claim
Patent Images

1. A method of securing revenue from offsite targeted Internet advertising comprising:

  • (a) with a computer, automatically creating records of a multitude of visitor computers that visit a first Internet site using a tag on each of such visitor computers;

    (b) automatically facilitating direction of at least one off-site advertisement to visitor computers visiting a second Internet site as a consequence of computer-determining, using the tags and the records, that the visitor computers have visited the first Internet site, which off-site advertisement concerns at least one offering of a third-party advertiser that has paid to display said advertisement on visitor computers that have visited the first Internet site and has displayable subject matter that is targeted to visitors of the first Internet site based on visitor profile information connected to the tag; and

    (c) as a result of the acts in parts (a) and (b), automatically computer-causing the first Internet site to receive revenue from the off-site advertisement being directed to the visitor computers that have visited the first Internet site.

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