Information distribution system and method utilizing a position adjustment factor
First Claim
1. A method for transmitting information in the form of a response to a request, comprising:
- calculating, in a computer server, a position adjustment factor for a listing affiliated with the position adjustment factor, the affiliated listing to be included in the response at a position;
influencing, in the computer server, the position adjustment factor by a per-hit fee associated with the affiliated listing; and
using the position adjustment factor to influence the position of the affiliated listing associated with the position adjustment factor among a plurality of listings in the response provided by the computer server.
16 Assignments
0 Petitions
Accused Products
Abstract
A system and method for distributing information (collectively the “system”) is disclosed. The system can, but need not, include category-based and geography-based attributes to better “focus” the information distributed by the system. In the processing of listing-based attributes (e.g. attributes limited to a particular listing), the system can also be influenced by relationship-based attributes (e.g. attributes between the administrator of the system and the advertisers, and even potentially users). If desired, the system can accommodate the ability of advertisers to modify or enhance the display characteristics relating to information records in order to further differential listings and advertisers. The ability to organize listings into tiers can also be incorporated into the system. By organizing listings into tiers, the system may be more effective in maximizing competition at all ends of the listing continuum, and not just the competition for the top position or two.
116 Citations
61 Claims
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1. A method for transmitting information in the form of a response to a request, comprising:
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calculating, in a computer server, a position adjustment factor for a listing affiliated with the position adjustment factor, the affiliated listing to be included in the response at a position; influencing, in the computer server, the position adjustment factor by a per-hit fee associated with the affiliated listing; and using the position adjustment factor to influence the position of the affiliated listing associated with the position adjustment factor among a plurality of listings in the response provided by the computer server. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47)
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48. A non-transitory computer-readable medium including computer-executable instructions for transmitting information in the form of a response to a request, the instructions comprising instructions for:
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calculating a position adjustment factor for a listing affiliated with the position adjustment factor, the affiliated listing to be included in the response at a position; influencing the position adjustment factor by a per-hit fee associated with the affiliated listing; and using the position adjustment factor to influence the position of the affiliated listing associated with the position adjustment factor among a plurality of listings in the response. - View Dependent Claims (49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60)
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61. A system, comprising:
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a non-transitory computer-readable medium including instructions for; a position adjustment factor configured to influence a position of a listing affiliated with said position adjustment factor; a per-hit fee value configured to influence said position adjustment factor; and a plurality of listings, wherein at least one listing in said plurality of listings is associated with at least one per-hit fee value; and a server configured to receive a request and to transmit information in the form of a response to said request, said response comprising a plurality of listings from said plurality of listings, said server further configured to; calculate said position of said affiliated listing among said plurality of listings in said response; calculate said position adjustment factor for said affiliated listing; influence said position adjustment factor by said per-hit fee associated with said affiliated listing; and use said position adjustment factor to influence said position of said affiliated listing associated with said position adjustment factor among said plurality of listings in said response.
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Specification