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Method and apparatus for product display

  • US 7,835,950 B2
  • Filed: 07/31/2006
  • Issued: 11/16/2010
  • Est. Priority Date: 03/15/2001
  • Status: Active Grant
First Claim
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1. A method comprising:

  • receiving, over the Internet and from a customer of a web site available via the Internet, a request to display a type of product;

    selecting, by use of a processor of a computing device operable to facilitate the customer'"'"'s interaction with the web site, a substitute product for the product from a plurality of substitute products for the product,in which a plurality of manufacturers have agreed to pay for display of a respective substitute product of the plurality of substitute products,in which selecting is based directly on expected revenue from the mere display of the selected substitute product;

    displaying, by use of the processor and on the web site, the substitute product adjacent to at least one other product which corresponds to the type of product;

    receiving, over the Internet and from the customer, a selection of the substitute product; and

    allowing the customer to purchase the substitute product.

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