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Systems and methods for managing and distributing media content

  • US 7,861,261 B2
  • Filed: 01/23/2007
  • Issued: 12/28/2010
  • Est. Priority Date: 04/07/2000
  • Status: Expired due to Term
First Claim
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1. A computer implemented method for tracking commercials that are provided to an audience by a content provider, wherein all steps are performed by the computer, the computer comprising a processor, a memory device and control logic stored therein, said method comprising:

  • presenting a plurality of advertisement campaigns to a user through a computer interface, each advertising campaign comprising a plurality of fillable video segment slots, each fillable segment slot arranged at a specific time point within said advertisement campaign, in response to receiving a campaign selection input, presenting the user with a first set of criteria associated with the selected advertisement campaign;

    receiving a first criteria selection from the user;

    accessing a library of media segments stored in the memory device, each of the media segments comprising a portion of an advertisement, each media segment associated with metadata defining the media segment;

    transmitting the first criteria selection to an assembly component;

    searching the memory device for media segments having metadata correlating with the first criteria selection;

    retrieving at least one correlating media segment from the memory device;

    inserting the correlating media segment into one of the fillable media slots into the advertisement campaign, thereby generating a first version of a completed commercial;

    receiving instructions from the user to assemble a second version of a completed commercial using a second set of criteria;

    receiving a second criteria selection from the user;

    accessing a library of media segments stored in the memory device;

    transmitting the second criteria selection to an assembly component;

    searching the memory device for media segments having metadata correlating with the second criteria selection;

    retrieving at least one correlating media segment from the memory device;

    inserting the correlating media segment into one of the fillable media slots into the advertisement campaign, thereby generating a second version of a completed commercial;

    transmitting the first version of the completed commercial to a first content provider and the second version of the completed commercial to a second content provider; and

    tracking by the processor the number of transmissions of the first version of the completed commercial and the number of transmissions of the second version of the completed commercial.

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