Systems and methods for semantic editorial control and video/audio editing

• US 7,870,577 B2
• Filed: 07/28/2006
• Issued: 01/11/2011
• Est. Priority Date: 04/07/2000
• Status: Expired due to Term

• Current Assignee: FreeWheel Media Incorporated (Comcast Corporation)
• Original Assignee: Visible World Incorporated (Comcast Corporation)
• Inventors: Weite, David, Haberman, Seth
• Primary Examiner(s): BORISSOV, IGOR N
• Application Number:
  US11/495,058
• Publication Number:
  US 20070168259A1
• Time in Patent Office: 1,628 Days
• Field of Search: 715/201, 715/202, 715/203, 715/204, 715/723, 715/781, 715/762, 715/866, 345/629, 345/619, 345/620, 345/634, 345/638, 345/636, 345/637, 725/32, 725/33, 725/34, 725/35, 725/36, 348/552, 705/26, 705/27
• US Class Current: 725/35
• CPC Class Codes: G06Q 10/101 Collaborative creation, e.g. joint development of products or services
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

In accordance with the present invention, a media content management application that allows a user to create and customize a version of media content based on semantic criteria is provided. Based on semantic criteria, the media content management application may use editing/assembly software packages to construct a version of the media content for an intended audience. In addition, the media content management application allows a user to generate the version of media content suitable for a website and allows a user to receive feedback from the website. Based on the feedback from the website, the media content management application may select one version of the media content from a plurality of content, adjust the placement of the media content prior to broadcasting the media content, and/or customize the media content prior to broadcasting the media content.

Claims

1. A computer implemented method for delivering media content for an intended audience, wherein all steps are performed by the computer, the computer comprising a processor, a memory device and control logic stored therein, said method comprising:

presenting a plurality of advertisement campaigns to a user through a computer interface, each advertising campaign comprising a plurality of fillable video segment slots, each fillable segment slot arranged at a specific time point within said advertisement campaign,

in response to receiving a campaign selection input, presenting the user with a first set of criteria associated with the selected advertisement campaign;

receiving a first criteria selection from the user;

accessing a library of media segments stored in the memory device, each of the media segments comprising a portion of an advertisement, each media segment associated with metadata defining the media segment;

transmitting the first criteria selection to an assembly component;

searching the memory device for media segments having metadata correlating with the first criteria selection;

retrieving at least one correlating media segment from the memory device;

inserting the correlating media segment into one of the fillable media slots into the advertisement campaign, thereby generating a first version of a completed commercial;

receiving instructions from the user to assemble a second version of a completed commercial using a second set of criteria;

receiving a second criteria selection from the user;

accessing a library of media segments stored in the memory device;

transmitting the second criteria selection to an assembly component;

searching the memory device for media segments having metadata correlating with the second criteria selection;

retrieving at least one correlating media segment from the memory device;

inserting the correlating media segment into one of the fillable media slots into the advertisement campaign, thereby generating a second version of a completed commercial;

converting the first and second versions of the completed commercial to a format suitable for use on a website;

transmitting the converted versions of the completed commercials to the website;

receiving feedback data on the converted versions of the completed commercial from the website; and

selecting one of the first and second versions of the media content for broadcasting over a television network based at least in part on the received feedback data.

2. The method of claim 1, wherein the feedback data further comprises information that a user of the website performed at least one of the following actions:

fast-forwarded, rewound, paused, paused at particular time, replayed, played for a particular time, created a link, and sent a link to another user.

3. The method of claim 1, wherein the format suitable for use on a website includes at least one of:

Windows Media format, Advanced Streaming format (ASF), digital media format, and a streaming media format.

4. The method of claim 1, further comprising selecting the website based upon matching demographics associated with the website with the demographics of the intended audience.

5. The method of claim 1, further comprising providing the user with a list of recommended websites for placing the converted version of the media content.

6. A computer implemented method for delivering media content for an intended audience, wherein all steps are performed by the computer, the computer comprising a processor, a memory device and control logic stored therein, said method comprising:

presenting a plurality of advertisement campaigns to a user through a computer interface, each advertising campaign comprising a plurality of fillable video segment slots, each fillable segment slot arranged at a specific time point within said advertisement campaign,

in response to receiving a campaign selection input, presenting the user with a first set of criteria associated with the selected advertisement campaign;

receiving a first criteria selection from the user;

accessing a library of media segments stored in the memory device, each of the media segments comprising a portion of an advertisement, each media segment associated with metadata defining the media segment;

transmitting the first criteria selection to an assembly component;

searching the memory device for media segments having metadata correlating with the first criteria selection;

retrieving at least one correlating media segment from the memory device;

inserting the correlating media segment into one of the fillable media slots into the advertisement campaign, thereby generating a first version of completed commercial;

converting the first version of the completed commercial to a format suitable for use on a website;

transmitting the converted version of the completed commercials to the website;

receiving feedback data on the converted version of the completed commercial from the website; and

based at least in part on the received feedback, adjusting the first version of the completed commercial; and

formatting the adjusted completed commercial into a format capable of broadcasting over a television network.

7. The method of claim 6, further comprising adjusting the placement of the first version of the completed commercial in a program lineup.

8. The method of claim 6, further comprising, based at least in part on the received feedback, adjusting the first version of the completed commercial by placing the first version of the completed commercial into at least one of:

a particular advertisement group, a particular time slot, a particular television program, and a particular demographic.

9. The method of claim 6, further comprising:

based at least in part on the received feedback, retrieving substitute media segments from the library for insertion into the advertisement campaign;

replacing a media segment from the first version of the completed commercial with the retrieved substitute media segment; and

assembling an updated version of the completed commercial.

10. The method of claim 6, wherein the feedback further comprises information that a user of the website performed at least one of the following actions:

fast-forwarded, rewound, paused, paused at particular time, replayed, played for a particular time, created a link, and sent a link to another user.

11. The method of claim 6, wherein the format suitable for use on a website includes at least one of:

Windows Media format, Advanced Streaming format (ASF), digital media format, and a streaming media format.

12. The method of claim 6, wherein the website is selected based upon matching demographics associated with the website with the demographics of the intended audience.

13. The method of claim 6, further comprising providing the user with a list of recommended websites for placing the converted version of the media content.

14. A non-transitory computer-readable medium having computer-readable instructions stored therein which, when executed by the computer, causing the computer to implement a method for delivering media content for an intended audience, comprising:

presenting a plurality of advertisement campaigns to a user through a computer interface, each advertising campaign comprising a plurality of fillable video segment slots, each fillable segment slot arranged at a specific time point within said advertisement campaign,

in response to receiving a campaign selection input, presenting the user with a first set of criteria associated with the selected advertisement campaign;

receiving a first criteria selection from the user;

accessing a library of media segments stored in the memory device, each of the media segments comprising a portion of an advertisement, each media segment associated with metadata defining the media segment;

transmitting the first criteria selection to an assembly component;

searching the memory device for media segments having metadata correlating with the first criteria selection;

retrieving at least one correlating media segment from the memory device;

inserting the correlating media segment into one of the fillable media slots into the advertisement campaign, thereby generating a first version of a completed commercial;

receiving instructions from the user to assemble a second version of a completed commercial using a second set of criteria;

receiving a second criteria selection from the user;

accessing a library of media segments stored in the memory device;

transmitting the second criteria selection to an assembly component;

searching the memory device for media segments having metadata correlating with the second criteria selection;

retrieving at least one correlating media segment from the memory device;

inserting the correlating media segment into one of the fillable media slots into the advertisement campaign, thereby generating a second version of a completed commercial;

converting the first and second versions of the completed commercial to a format suitable for use on a website;

transmitting the converted versions of the completed commercials to the website;

receiving feedback data on the converted versions of the completed commercial from the website; and

selecting one of the first and second versions of the completed commercial for broadcasting over a television network based at least in part on the received feedback data.

15. The computer-readable medium of claim 14, wherein the feedback further comprises information that a user of the website performed at least one of the following actions:

fast-forwarded, rewound, paused, paused at particular time, replayed, played for a particular time, created a link, and sent a link to another user.

16. The computer-readable medium of claim 14, wherein the format suitable for use on a website includes at least one of:

Windows Media format, Advanced Streaming format (ASF), digital media format, and a streaming media format.

17. The computer-readable medium of claim 14, further comprising selecting the website based upon matching demographics associated with the website with the demographics of the intended audience.

18. The computer-readable medium of claim 14, further comprising providing the user with a list of recommended websites for placing the converted version of the completed commercial.

19. A non-transitory computer-readable medium having computer-readable instructions stored therein which, when executed by the computer, causes the computer to implement a method for delivering media content for an intended audience comprising:

presenting a plurality of advertisement campaigns to a user through a computer interface, each advertising campaign comprising a plurality of fillable video segment slots, each

fillable segment slot arranged at a specific time point within said advertisement campaign,

in response to receiving a campaign selection input, presenting the user with a first set of criteria associated with the selected advertisement campaign;

receiving a first criteria selection from the user;

accessing a library of media segments stored in the memory device, each of the media segments comprising a portion of an advertisement, each media segment associated with metadata defining the media segment;

transmitting the first criteria selection to an assembly component;

searching the memory device for media segments having metadata correlating with the first criteria selection;

retrieving at least one correlating media segment from the memory device;

inserting the correlating media segment into one of the fillable media slots into the advertisement campaign, thereby generating a first version of completed commercial;

converting the first version of the completed commercial to a format suitable for use on a website;

transmitting the converted version of the completed commercial to the website;

receiving feedback data on the converted version of the completed commercial from the website; and

based at least in part on the received feedback, adjusting the first version of the completed commercial; and

formatting the adjusted completed commercial into a format capable of broadcasting over a television network.

20. The computer-readable medium of claim 19, further comprising adjusting the placement of the first version of the media content in a program lineup.

21. The computer-readable medium of claim 19, further comprising, based at least in part on the received feedback, adjusting the first version of the completed commercial by placing the first version of the completed commercial into at least one of:

a particular advertisement group, a particular time slot, a particular television program, and a particular demographic.

22. The system of claim 19, further comprising:

based at least in part on the received feedback, retrieving a substitute media segment from the library for insertion into the advertisement campaign;

replacing at least one media segment from the first version of the completed commercial with the substitute media segment; and

assembling an updated version of the completed commercial.

23. The system of claim 19, wherein the feedback further comprises information that a user of the website performed at least one of the following actions:

fast-forwarded, rewound, paused, paused at particular time, replayed, played for a particular time, created a link, and sent a link to another user.

24. The system of claim 19, wherein the format suitable for use on a website includes at least one of:

Windows Media format, Advanced Streaming format (ASF), digital media format, and a streaming media format.

25. The system of claim 19, further comprising selecting the website based upon matching demographics associated with the website with the demographics of the intended audience.

26. The computer-readable medium of claim 19, further comprising providing the user with a list of recommended websites for placing the converted version of the media content.