System and method for inserting secondary content into programmed primary content

• US 7,882,140 B1
• Filed: 12/03/2004
• Issued: 02/01/2011
• Est. Priority Date: 12/03/2004
• Status: Active Grant

• Current Assignee: Sonifi Solutions, Inc.
• Original Assignee: Hotel Digital Network Inc. (On Command Corporation)
• Inventors: DiLorenzo, Mark
• Primary Examiner(s): Alam; Shahid A
• Assistant Examiner(s): Jami; Hares
• Application Number:
  US11/004,280
• Time in Patent Office: 2,251 Days
• Field of Search: 707/104.1, 707/802, 707/803, 707/999.102
• US Class Current: 707/802
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system for inserting secondary content into programmed primary content includes a first database storing a number of primary content, a second database storing a number of secondary content and a server in communication with the first and second databases. The server is programmed to receive primary content distribution requests and associate the primary content distribution requests with one of a plurality of programmed play lists. The server is also programmed to execute secondary content insertion instructions including secondary content selection instructions and frequency of secondary content distribution instructions to generate an integrated play list comprising the primary content associated with the programmed play list and the secondary content.

Claims

1. An electronic media distribution system arranged to insert secondary content into programmed primary content, said system comprising:

a first database storing a plurality of primary content files, each of which contains primary content and has an associated identification code;

a second database storing a plurality of secondary content files, each of which contains secondary content and has an associated identification code, said second database being separate from said first database;

a first play list library storing a plurality of programmed play lists, each of which contains a sequential list of identification codes for respective primary content files which defines the order in which said primary content files are to be distributed, said programmed play lists only containing identification codes for primary content files; and

a common server directly connected to said first and second databases and to said play list library, the server programmed to;

receive a primary content distribution request;

associate the primary content distribution request with one of said programmed play lists; and

execute instructions which selects secondary content files from said second database and defines the frequency with which said secondary content files are inserted into the programmed play list associated with said primary content distribution request such that an integrated play list is generated comprising the primary content files associated with the programmed play list and the secondary content files inserted in response to said instructions, said frequency with which said secondary content files are inserted into said programmed play list being time based, in which a fixed time interval is defined and secondary content files are inserted into the integrated play list such that when said play list is played, a piece of secondary content will be played each time said fixed time interval is completed, or number based, in which a fixed value x is defined and secondary content files are inserted into the integrated play list such that when said play list is played, a piece of secondary content will be played after every x number of pieces of primary content are played; and

two or more user interfaces, each of which is separate and distinct from and directly connected to the common server with no intervening network, each of said user interfaces arranged to;

display a main activation menu screen through which a user may access the electronic media distribution system;

display a series of selection menus through which said user may select content to be played;

generate commands indicating the content selected by said user; and

display the selected content for said user;

said server further programmed to;

provide data to said user interfaces for generating said main activation menu;

provide data to said user interfaces for generating said series of selection menus;

and, for each user interface,

play the primary and secondary content associated with the integrated play list for the user via the user interface in response to commands received from said user interface, beginning with the first content file on said integrated playlist.

2. The system of claim 1 wherein each of said primary content files includes a duration code and the server is further programmed to:

identify each primary content file in the play list during which the accumulated time of the primary contents exceeds the defined time interval; and

insert a selected secondary content file into said play list after each of said identified primary content files.

3. The system of claim 1 wherein the server includes a timer function and is further programmed to:

accumulate the time of primary content as the primary content is being played;

pause said playing of primary content upon completion of the primary content file being played when the timer exceeds said defined time interval;

play a selected secondary content file; and

resume said playing of primary content after the playing of said selected secondary content file is completed.

4. The system of claim 1 wherein the server is further programmed to:

determine the position in the play list where the number of the primary content file exceeds said defined value x; and

insert a selected secondary content file into said play list at the determined position.

5. The system of claim 1 wherein the server includes a counter function and is further programmed to:

accumulate the number of primary content entries from said play list which have been played;

pause said playing of primary content upon completion of the primary content file being played when the counter equals said defined value x;

play a selected secondary content file; and

resume said playing of primary content after the playing of said selected secondary content file is completed.

6. The system of claim 1 wherein the server includes a timer function and is further programmed to:

accumulate the time of primary content as the primary content is being played, accounting for commands received from the player menu;

pause said playing of primary content upon completion of the primary content file being played when the timer exceeds said defined time interval; and

play a selected secondary content file.

7. The system of claim 1 wherein the server includes a counter function and is further programmed to:

accumulate the number of primary content files played, accounting for commands received from the player menu;

pause said playing of primary content upon completion of the primary content file being played when the counter equals said defined value x; and

play a selected secondary content file.

8. The system of claim 1, further comprising a content provider, said content provider comprising:

a primary content library which stores a plurality of primary content files;

a second play list library which stores a plurality of programmed play lists, each of which contains a sequential list of identification codes for respective primary content files in said primary content library; and

a communication network which couples said primary content library and said second play list library to said first database and said first play list library, respectively, said system arranged to periodically transfer files between said content provider and said first database and said first play list library via said communication network so that said primary content library and said first database contain the same primary content files and such that said second play list library and said first play list library contain the same programmed play lists.

9. The system of claim 1, wherein each of said user interfaces comprises:

a video monitor;

one or more speakers for reproducing sound associated with said selected content; and

a remote control device for operating said user interface remotely.

10. An electronic media distribution system arranged to insert advertising content into entertainment content, said system comprising:

a content provider side, comprising;

a content provider side entertainment content library storing a plurality of entertainment content files;

a content provider side play list library storing a plurality of programmed play lists, each of which contains a sequential list of identification codes for respective entertainment content files in said content provider side entertainment content library;

a client side, comprising;

a client side entertainment content library which stores a plurality of entertainment content files, each of which has an associated identification code;

a client side play list library which stores a plurality of programmed play lists, each of which contains a sequential list of identification codes for respective entertainment content files in said client side entertainment content library, said programmed play lists containing only identification codes for entertainment content files;

an advertising content library which stores a plurality of advertising content files, each of which has an associated identification code, said advertising content library being separate from said client side entertainment content library;

a common server directly connected to said client side entertainment, advertising content, and play list libraries, the server programmed to;

receive an entertainment content distribution request;

associate the entertainment content distribution request with one of the programmed play lists in said client side play list library; and

execute instructions which selects advertising content files from said client side advertising content database and defines the frequency with which said advertising content files are inserted into the programmed play list associated with said entertainment content distribution request such that an integrated play list is generated comprising the entertainment content files associated with the programmed play list and the advertising content files inserted in response to said instructions, said frequency with which said advertising content files are inserted into said programmed play list being time based, in which a fixed time interval is defined and advertising content files are inserted into the integrated play list such that when said play list is played, a piece of advertising content will be played each time said fixed time interval is completed, or number based, in which a fixed value x is defined and advertising content files are inserted into the integrated play list such that when said play list is played, a piece of advertising content will be played after every x number of pieces of entertainment content are played;

two or more user interfaces, each of which is separate and distinct from and directly connected to the common server with no intervening network, each of said user interfaces arranged to;

display a main activation menu screen through which a user may access the electronic media distribution system;

display a series of selection menus through which said user may select content to be played;

generate commands indicating the content selected by said user; and

display the selected content for said user;

said server further programmed to;

provide data to said user interfaces for generating said main activation menu;

provide data to said user interfaces for generating said series of selection menus;

and, for each user interface,

play the entertainment and advertising content associated with the integrated play list for the user via the user interface in response to commands received from said user interface, beginning with the first entertainment content file on said integrated playlist; and

a communication network which couples said content provider side entertainment content library and play list library to said client side entertainment content library and play list library, respectively, said system arranged to periodically transfer files between said content provider side and said client side via said communication network so that said client side entertainment content library contains the same entertainment content files as said content provider side entertainment content library and so that said client side play list library contains the same programmed play lists as said content provider side play list library.