Method for embedding a media hotspot within a digital media file

• US 7,885,951 B1
• Filed: 02/15/2008
• Issued: 02/08/2011
• Est. Priority Date: 02/15/2008
• Status: Active Grant

• Current Assignee: Intellectual Ventures II LLC (Intellectual Ventures LLC)
• Original Assignee: LMR Inventions, L.L.C. (Leigh M. Rothschild)
• Inventors: Rothschild, Leigh
• Primary Examiner(s): Corrielus, Jean M
• Assistant Examiner(s): Ly, Anh
• Application Number:
  US12/070,370
• Time in Patent Office: 1,089 Days
• Field of Search: 709/227, 707/712, 707/710, 707/709, 705/14, 705/26, 705/37, 345/625, 345/738
• US Class Current: 707/709
• CPC Class Codes: G06F 16/434 using image data, e.g. images, photos, pictures taken by a user
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

A computer-related and/or business type method is presented for embedding one or more media hotspots within a digital media file and, in response to interaction from a separate target entity, such as via an associating request, associating one or more resultant actions with the media hotspot(s). In exchange for associating the one or more resultant actions with the media hotspot(s), an interactive media service entity being affiliated with a web site displaying the digital media file and/or a user being affiliated with the digital media file itself is compensated based upon at least one compensation plan.

Claims

1. A computer-implemented method for embedding at least one media hotspot within a digital media file, comprising:

disposing the digital media file in an accessible relation to at least one viewer via a web site, wherein the web site is hosted by at least one web server, the web server being disposed in a communicative relation with an interactive computer network,

demarcating the at least one media hotspot to correspond with at least a portion of the digital media file,

in response to an associating request received from a separate target entity, associating, in electronic digital form, a resultant action with the at least one media hotspot, the associating request being communicated via the interactive computer network,

compensating an interactive media service entity in exchange for associating the at least one resultant action with the at least one media hotspot, the interactive media service entity being affiliated with the at least one web site,

compensating a user in exchange for associating the at least one resultant action with the at least one media hotspot, wherein the user is affiliated with the digital media file,

defining the demarcating request as identifying an area disposed within the digital media file,

identifying at least one temporal portion of the digital media file,

defining the associating request as at least identifying the at least one media hotspot, and

communicating an identification of the at least one resultant action to the interactive media service entity via the interactive computer network, wherein

the user is different than the interactive media service entity.

2. The computer-implemented method recited in claim 1 further comprising demarcating the at least one media hotspot at least partially within the digital media file.

3. The computer-implemented method recited in claim 1 further comprising demarcating the at least one media hotspot within a digital screen, wherein the digital screen is disposed in an overlying relation to the digital media file.

4. The computer-implemented method recited in claim 1 further comprising displaying the digital media file to the at least one viewer via the interactive computer network.

5. The computer-implemented method recited in claim 1 further comprising defining disposing the digital media file in an accessible relation to the at least one viewer as including uploading the digital media file to the at least one web server via the interactive computer network.

6. The computer-implemented method recited in claim 1 further comprising, in response to a demarcating request received from the separate target entity, demarcating the at least one media hotspot to correspond with at least a portion of the digital media file.

7. The computer-implemented method recited in claim 6, further comprising

defining the demarcating request as at least identifying an area disposed within the digital media file.

8. A computer-implemented method for embedding at least one media hotspot associated within a digital media file, comprising:

disposing the digital media file in an accessible relation to at least one viewer via a web site, wherein the web site is hosted by at least one web server, the web server being disposed in a communicative relation with an interactive computer network,

in response to a demarcating request received from a separate target entity, demarcating the at least one media hotspot to correspond with at least a portion of the digital media file,

in response to an associating request received from the separate target entity, associating, in electronic digital form, at least one resultant action with the at least one media hotspot,

compensating an interactive media service entity in exchange for associating the at least one resultant action with the at least one media hotspot, the interactive media service entity being affiliated with the at least one web site,

compensating a user in exchange for associating the at least one resultant action with the at least one media hotspot, wherein the user is affiliated with the digital media file,

defining the demarcating request as identifying an area disposed within peripheral confines of the digital media file,

identifying at least one temporal portion of the digital media file,

defining the associating request as at least identifying the at least one media hotspot, and

communicating an identification of the at least one resultant action to the interactive media service entity via the interactive computer network, wherein

the user is different than the interactive media service entity.

9. The computer-implemented method recited in claim 8 further comprising

displaying the digital media file to the at least one viewer via the interactive computer network.

10. The computer-implemented method recited in claim 9 further comprising

executing the at least one resultant action upon the occurrence of at least one predetermined event.

11. The computer-implemented method recited in claim 8, further comprising

defining the demarcating request as at least identifying an area disposed within the digital media file.

12. A computer-implemented method for embedding at least one media hotspot associated within a digital media file, comprising:

demarcating the at least one media hotspot within a portion of the digital media file,

associating, in electronic digital form, at least one resultant action with the at least one media hotspot,

disposing the digital media file in an accessible relation to at least one viewer via a web site, wherein the web site is hosted by at least one web server, the at least one web server being disposed in a communicative relation with an interactive computer network,

displaying the digital media file to the at least one viewer via the interactive computer network,

executing the at least one resultant action upon the occurrence of at least one predetermined event,

compensating an interactive media service entity based upon at least one compensation plan, wherein the interactive media service entity is affiliated with the at least one web site, and

compensating a user in exchange for associating the at least one resultant action with the at least one media hotspot, wherein the user is affiliated with the digital media file,

defining the demarcating request as identifying a zone disposed within the digital media file,

identifying at least one temporal portion of the digital media file,

defining the associating request as at least identifying the at least one media hotspot, and

communicating an identification of the at least one resultant action to the interactive media service entity via the interactive computer network, wherein

the user is different than the interactive media service entity.

13. The computer-implemented method recited in claim 12 further comprising

in response to at least one demarcating request received from a separate target entity, demarcating the at least one media hotspot within the portion of the digital media file.

14. The computer-implemented method recited in claim 13 further comprising

in response to an associating request received from the separate target entity, associating, in electronic digital form, the at least one resultant action with the at least one media hotspot.

15. The computer-implemented method recited in claim 14, further comprising

defining the demarcating request as at least identifying a zone disposed within the digital media file.

16. The computer-implemented method recited in claim 14, further comprising

defining the associating request as at least identifying the at least one media hotspot, and

communicating the identification of the at least one resultant action to the user.