Associative search engine

  • US 7,895,178 B2
  • Filed: 06/25/2007
  • Issued: 02/22/2011
  • Est. Priority Date: 02/13/1997
  • Status: Expired due to Term
First Claim
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1. A method for operating an advertising machine implemented on at least one computer to provide advertisements via a communications link to a data processing device of a user, the method comprising:

  • receiving from the data processing device via the communications link a search request that includes a search argument;

    searching at least one database using the search argument to produce search results;

    selecting at least one advertisement from an advertisement database relating to at least one of the search argument and the search results;

    transmitting the search results together with the at least one advertisement via the communications link to the data processing device;

    receiving search refinement input from the data processing device via the communications link;

    producing modified search results based upon at least the search refinement input;

    selecting at least one other advertisement from the advertisement database based upon at least one of the search refinement input and the modified search results; and

    transmitting at least one of the modified search results and the at least one other advertisement via the communications link to the data processing device.

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