Systems and methods for managing and distributing media content

• US 7,895,620 B2
• Filed: 01/23/2007
• Issued: 02/22/2011
• Est. Priority Date: 04/07/2000
• Status: Expired due to Term

• Current Assignee: FreeWheel Media Incorporated (Comcast Corporation)
• Original Assignee: Visible World Incorporated (Comcast Corporation)
• Inventors: Weite, David, Niemeijer, Gerrit, Haberman, Seth
• Primary Examiner(s): BORISSOV, IGOR N
• Application Number:
  US11/657,167
• Publication Number:
  US 20070192192A1
• Time in Patent Office: 1,491 Days
• Field of Search: 715/201, 715/202, 715/203, 715/204, 715/723, 715/781, 715/762, 715/866, 345/629, 345/619, 345/620, 345/634, 345/638, 345/636, 345/637, 725/32, 725/33, 725/34, 725/35, 725/36, 348/552, 705/26, 705/27
• US Class Current: 725/35
• CPC Class Codes: G06F 16/40 of multimedia data, e.g. slideshows comprising image and additional audio data retrieval of still image data G06F16/50; retrieval of audio data G06F16/60; retrieval of video data G06F16/70
• CPC Class Codes: G06F 16/48 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G11B 27/031 Electronic editing of digitised analogue information signals, e.g. audio or video signals
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/10 in which an application is distributed across nodes in the network software deployment G06F8/60; multiprogramming arrangements G06F9/46

Abstract

In accordance with the present invention, a media content management application that allows a user to customize, assemble, distribute, and track one or more versions of media content based on semantic criteria is provided.

Claims

1. A computer implemented method for providing commercials to an audience, wherein all steps are performed by the computer, the computer comprising a processor, a memory device and control logic stored therein, said method comprising:

presenting a user with a publicly accessible website for managing a plurality of versions of commercials over the Internet, wherein the user is authorized to access features associated with the website by inputting at least one of a user name and a password;

in response to determining that the user is authorized to access the features associated with the website, presenting a plurality of advertisement campaigns to a user through the website, each advertising campaign comprising a plurality of filled video segment slots, each filled segment slot comprising a media segment and arranged at a specific time point within said advertisement campaign, each of the media segments comprising a portion of an advertisement;

in response to receiving a campaign selection input, presenting the user with a first set of criteria associated with the selected advertisement campaign, the first set of criteria comprising a plurality of criterions;

receiving a first criterion selection from the user, the first criterion identifying a target demographic;

accessing a library of media segments stored in the memory device, each media segment associated with metadata defining the media segment;

transmitting the first criterion selection to an assembly component;

searching the memory device for media segments having metadata correlating with the first criterion selection;

retrieving at least one correlating media segment from the memory device;

replacing a filled video segment slot with the correlating media segment in the advertisement campaign, thereby generating a completed commercial;

presenting a list of content providers on the website, wherein each content provider is selectable by the user;

in response to user selecting at least one content provider, presenting delivery options that correspond to the completed commercial to the user, wherein the delivery options include at least one of a delivery format, a delivery address, playback options, and a chargeback number; and

transmitting the completed commercial to at least one content provider in accordance with the delivery options selected by the user.

2. The method of claim 1, wherein the completed commercial is delivered to the local content provider in a first format, and wherein the preview is presented in a second format.

3. The method of claim 2, wherein the first format is one of:

a videotape, a DVD, a CD, a high definition format, a standard definition format, an MPEG-2 format, an MPEG-4 format, a media format, and a media resolution, and wherein the second format is a media format capable of being transmitted over the Internet.

4. The method of claim 1, wherein the completed commercial is physically delivered to a recipient in a format, and wherein the presented completed commercial is transmitted to the user over the Internet.

5. The method of claim 1, wherein the completed commercial is presented to the user prior to transmitting the completed commercial to the at least one content provider.

6. The method of claim 1, further comprising:

receiving delivery information for the completed commercial;

receiving playback rules for the completed commercial; and

transmitting the completed commercial and the playback rules to the at least one content provider in accordance with the delivery information.

7. The method of claim 6, wherein the playback rules comprise at least one of:

a transmission time, a transmission date, a delivery location, and an offers relating to the completed commercial.

8. The method of claim 1, further comprising:

determining whether the at least one local content provider transmitted the completed commercial in accordance with the playback rules; and

preventing the at least one local content provider from transmitting the completed commercial to an audience in response to determining that the at least one local content provider has not complied with the playback rules.

9. The method of claim 1, further comprising providing the user with targeting options for the completed commercial, wherein the targeting options include at least one of a delivery format, a delivery address, playback options, and a chargeback number.

10. The method of claim 9, wherein the delivery format is one of a videotape, a DVD, a CD, a high definition format, a standard definition format, an MPEG-2 format, an MPEG-4 format, a media format, and a media resolution.

11. The method of claim 9, further comprising determining the targeting options associated with the at least one local content provider and removing targeting options that are not associated with that local content provider in response to the user selecting the at least one local content provider.

12. A non-transitory computer-readable medium having computer-readable instructions stored therein which, when executed by the computer, causes the computer to implement a method for tracking commercials provided to an audience by a content provider comprising:

presenting a user with a publicly accessible website for managing a plurality of versions of commercials over the Internet, wherein the user is authorized to access features associated with the website by inputting at least one of a user name and a password;

in response to determining that the user is authorized to access the features associated with the website, presenting a plurality of advertisement campaigns to a user through the website, each advertising campaign comprising a plurality of filled video segment slots, each filled segment slot comprising a media segment and arranged at a specific time point within said advertisement campaign, each of the media segments comprising a portion of an advertisement;

in response to receiving a campaign selection input, presenting the user with a first set of criteria associated with the selected advertisement campaign, the first set of criteria comprising a plurality of criterions;

receiving a first criterion selection from the user, the first criterion identifying a target demographic;

accessing a library of media segments stored in the memory device, each media segment associated with metadata defining the media segment;

transmitting the first criterion selection to an assembly component;

searching the memory device for media segments having metadata correlating with the first criterion selection;

retrieving at least one correlating media segment from the memory device;

replacing a filled video segment slot with the correlating media segment in the advertisement campaign, thereby generating a completed commercial;

presenting a list of content providers on the website, wherein each content provider is selectable by the user;

in response to user selecting at least one content provider, presenting delivery options that correspond to the completed commercial to the user, wherein the delivery options include at least one of a delivery format, a delivery address, playback options, and a chargeback number; and

transmitting the completed commercial to at least one content provider in accordance with the delivery options selected by the user.