Method and apparatus for providing internet advertising service

• US 7,899,703 B2
• Filed: 05/16/2001
• Issued: 03/01/2011
• Est. Priority Date: 05/16/2000
• Status: Active Grant

• Current Assignee: Intellectual Ventures I LLC (Intellectual Ventures LLC)
• Original Assignee: Hoshiko LLC (Raoul Management LLC)
• Inventors: Shuster, Brian Mark
• Primary Examiner(s): Boveja; Namrata
• Application Number:
  US09/860,839
• Publication Number:
  US 20020019771A1
• Time in Patent Office: 3,576 Days
• Field of Search: 705/14
• US Class Current: 705/14.26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

A method and apparatus for providing advertising service in a computer network is provided. This method and apparatus further comprises receiving a request from a user via this computer network to view a Web page, providing conditions to the user for viewing this Web page, delivering this Web page to the user, determining if the user has met the conditions required for viewing this Web page, and terminating access of the user to this Web page if these conditions are not met.

Claims

1. A method for providing advertising service in a computer network, comprising:

receiving a request from a user, via said computer network, to view a Web page;

in response to receiving the request to view a Web page, providing a condition to said user for viewing said Web page, said condition requiring said user to select for viewing a sponsor site that is linked from said Web page;

delivering said Web page to said user;

determining if said user has met said condition; and

terminating access of said user to said Web page and permitting said user to continue uninterrupted with said user'"'"'s access to other user-selected content via said computer network, if said condition is not met.

2. The method of claim 1, wherein said step of providing said condition further comprises providing a time period in which said user should select said sponsor site for viewing.

3. The method of claim 1, wherein said step of providing said condition further comprises providing a time period in which said user should purchase a product.

4. The method of claim 2, wherein said step of providing said condition further comprises displaying a timer on said user'"'"'s computer.

5. The method of claim 2, wherein said step of determining further comprises determining whether said time period has elapsed.

6. The method of claim 5, further comprising halting elapse of said time period if said user selects said sponsor site for viewing.

7. The method of claim 1, further comprising identifying said user'"'"'s computer and terminating access of said user to said Web page if said condition was not met in a previous session with said Web page.

8. A system for providing advertising service in a computer network, comprising:

a server connected to said computer network and an advertising management application executing in association with said server to provide the functions of;

receiving a request from a user, via said computer network, to view a Web page;

in response to receiving the request to view a Web page, providing a condition to said user for viewing said Web page, said condition requiring said user to select for viewing a sponsor site that is linked from said Web page;

delivering said Web page to said user;

determining if said user has met said condition; and

terminating access of said user to said Web page and permitting said user to continue uninterrupted with said user'"'"'s access of other user-selected content via said computer network, if said condition is not met.

9. The system of claim 8, wherein said function of providing said condition further comprises providing a time period in which said user should select said sponsor site for viewing.

10. The system of claim 8, wherein said function of providing said condition further comprises providing a time period in which said user should purchase a product.

11. The system of claim 9, wherein said function of providing said condition further comprises displaying a timer on said user'"'"'s computer.

12. The system of claim 9, wherein said function of determining further comprises determining whether said time period has elapsed.

13. The system of claim 12, further comprising halting elapse of said time period if said user selects said sponsor site for viewing.

14. The system of claim 8, further comprising identifying said user'"'"'s computer and terminating access of said user to said Web page if said condition was not met in a previous session with said Web page.

15. A method for providing advertising service in a computer network, comprising:

receiving a request from a user, via said computer network, to view a Web page;

in response to receiving the request to view a Web page, providing a condition to said user for viewing said Web page, said condition requiring said user to select for viewing a sponsor site within a first time period and view the sponsor site for at least a second time period;

delivering said Web page to said user;

determining if said user has met said condition; and

terminating access of said user to said Web page and permitting said user to continue uninterrupted with said user'"'"'s access of other user-selected content via said computer network, if said condition is not met.