Presentation of sponsored content based on mobile transaction event

• US 7,907,940 B2
• Filed: 04/30/2010
• Issued: 03/15/2011
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Soroca, Adam, Doughty, Dennis
• Primary Examiner(s): Beamer, Temica M
• Application Number:
  US12/771,249
• Publication Number:
  US 20100211458A1
• Time in Patent Office: 319 Days
• Field of Search: 455/414.1, 455/566, 455/575.1, 455/90.1, 455/414.2, 455/456.1, 455/456.2, 707/5, 715/234
• US Class Current: 455/414.2
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04M 3/493 Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of: (a) receiving data corresponding to transaction events having occurred via the interaction of a user with the mobile communication facility, wherein the transaction events include transmission of data representative of a first set of products or services having been purchased by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first set of products or services in the transaction events, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility.

Claims

1. A computer-implemented method for positioning targeted sponsored content on a mobile communication facility, the method comprising the steps of:

receiving data corresponding to transaction events having occurred via the interaction of a user with the mobile communication facility, wherein the transaction events include transmission of data representative of a first set of products or services having been purchased by the user;

selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first set of products or services in the transaction events, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and

presenting the selected advertising content on a display of the mobile communication facility.

2. The method of claim 1, wherein the relevance is further influenced by user characteristics.

3. The method of claim 1, wherein the relevance is further influenced by user history.

4. The method of claim 1, wherein the relevance is further influenced by user transactions.

5. The method of claim 1, wherein the relevance is further influenced by geographic location.

6. The method of claim 1, wherein the mobile communication facility is a cellular phone, a mobile phone, a GSM phone, a CDMA phone, a WiMax phone, a personal digital assistant, or a “

pocket”

personal computer.

7. The method of claim 1, wherein the transaction events include an online interaction via the mobile communication facility.

8. The method of claim 7, wherein the online interaction is via a web browser.

9. The method of claim 7, wherein online interaction is via an application.

10. The method of claim 7, wherein the online interaction is via messaging.

11. The method of claim 1, wherein the transaction events takes place over the phone.

12. The method of claim 1, wherein the advertisement is an image, a video, audio, text, a link, a coupon, or an application.

13. The method of claim 1, wherein the relevance is further influenced by a keyword or category associated with the advertisement.

14. The method of claim 1, wherein the relevance is further influenced by the click-through rate associated with the advertisement by other users who have purchased substantially similar products or services to the respective first set of products or services.

15. The method of claim 14, wherein the click-through rate is measured for users having substantially similar demographic information.

16. The method of claim 14, wherein the click-through rate is measured for users having substantially similar user history information.

17. The method of claim 14, wherein the click-through rate is measured for users having similar geographic locations.

18. A system for positioning targeted sponsored content on a mobile communication facility, wherein the system is configured to:

receive data corresponding to transaction events having occurred via the interaction of a user with the mobile communication facility, wherein the transaction events include transmission of data representative of a first set of products or services having been purchased by the user;

select advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first set of products or services in the transaction events, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and

present the selected advertising content on a display of the mobile communication facility.