Virtual catalog and product presentation method and apparatus

• US 7,908,173 B1
• Filed: 09/14/2005
• Issued: 03/15/2011
• Est. Priority Date: 03/22/1996
• Status: Expired due to Fees

• Current Assignee: Charles E. Hill & Associates
• Original Assignee: Charles E. Hill & Associates
• Inventors: Hill, Charles E.
• Primary Examiner(s): ZURITA, JAMES H
• Application Number:
  US11/226,832
• Time in Patent Office: 2,008 Days
• Field of Search: 705/26, 705/37
• US Class Current: 705/26.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0629 for generating comparisons
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

An apparatus and method is disclosed for the comparison of a plurality of selected products on the display of a remote computer. In one example, a product image of each of the selected products is combined with a background image for presentation on the display of the remote computer.

Claims

1. A method for providing product information related to a plurality of products from a vendor'"'"'s computer to a remote computer including a display and an input device for review by a user, the method comprising:

storing product data including image data and textual data related to a plurality of products in a memory of the vendor'"'"'s computer;

providing product data including image data and textual data related to a plurality of products from the memory of the vendor'"'"'s computer to the remote computer for display on the display of the remote computer;

receiving at least one user input from the remote computer selecting at least two products associated with the image data and textual data related to the plurality of products displayed on the display of the remote computer for a comparison of the at least two products on the display of the remote computer;

providing updated product data associated with the at least two selected products from the memory of the vendor'"'"'s computer to the remote computer if the product data previously provided to the remote computer is different from the updated product data, the updated product data being associated with the at least two selected products; and

providing display instructions from the vendor'"'"'s computer to the remote computer, the display instructions providing instructions operative to cause the remote computer to display image data and textual data related to the at least two selected products from at least one of the product data and the updated product data received from the vendor'"'"'s computer as a side-by-side comparison on the display of the remote computer.

2. The method of claim 1, wherein the image data and textual data related to the at least two selected products is displayed in at least two side-by-side review boxes.

3. The method of claim 1, further comprising

receiving a user input requesting to order a selected product displayed on the display and generating an order form for the selected product for display on the display of the remote computer.

4. The method of claim 3, further comprising receiving order information selected through the order form from the remote computer at the vendor'"'"'s computer.

5. The method of claim 3, wherein the order form includes a plurality of selected products.

6. The method of claim 1, wherein a scroll box is displayed on the display which includes product data related to the plurality of products.

7. The method of claim 1, further comprising providing data related to a plurality of product categories from the vendor'"'"'s computer to the remote computer for display on the display of the remote computer as selection inputs for the plurality of product categories, receiving a user input selecting a product category from the plurality of product categories displayed on the display of the remote computer, and wherein the step of providing product data related to the plurality of products includes product data related to the selected product category.

8. The method of claim 1, wherein the display instructions are operative to cause an integration of the product data with a selected background image on the display.

9. The method of claim 1, wherein image data and textual data related to the plurality of products are displayed in a vertical listing on the display of the remote computer for review and selection at the remote computer by the user.

10. The method of claim 9, wherein the side-by-side comparison of the at least two selected products is displayed on a separate review area on the display of the remote computer from the vertical listing of image data and textual data related to the plurality of products.

11. The method of claim 10, wherein the separate review area on the display of the remote computer replaces the vertical listing of image data and textual data related to the plurality of products.

12. The method of claim 9, wherein product images in the side-by-side comparison are larger than product images in the vertical listing.

13. The method of claim 9, wherein in the vertical listing the image data is presented in a first column and the textual data is presented in a second column.

14. The method of claim 1, wherein the updated product data includes image data and textual data, the textual data including pricing information.

15. The method of claim 1, wherein the step of receiving at least one user input from the remote computer comprises receiving at least two product selections from selection inputs associated with the displayed image data for the at least two selected products from the product data displayed on the display of the remote computer.

16. The method of claim 15, wherein a computer mouse is used by a user to select the at least two products from the product data displayed on the display.

17. The method of claim 1, wherein the vendor'"'"'s computer and the remote computer communicate via the internet.

18. The method of claim 1, wherein the side-by-side comparison includes a plurality of adjacent review areas, and wherein selected product image data is displayed in the next available review area until all the review areas are filled with product image data, and wherein image data related to the next selected product replaces the product image data in one of the review areas.

19. The method of claim 1, further comprising the step of providing from the vendor'"'"'s computer to the remote computer instructions operative to cause a hierarchical menu of product categories to be displayed on the display of the remote computer, the hierarchical menu including at least two product categories.

20. The method of claim 19, wherein the hierarchical menu includes first, second, and third level product menus, the second level product menu being displayed in response to a selection of an item in the first level product menu, the third level product menu being displayed in response to a selection of an item from the second level product menu, and wherein the step of providing product data related to a plurality of products from the vendor'"'"'s computer to the remote computer for display on the display occurs in response to selection of a category from the third level product menu.

21. The method of claim 1, wherein the image data related to the at least two selected products for side-by-side comparison are positioned on the display of the remote computer in a horizontal row and the textual data related to the selected products is positioned below the respective product image data.

22. The method of claim 1, further comprising providing a list of vendors from the memory of the vendor'"'"'s computer to the remote computer, receiving a user input from the remote computer selecting at least one vendor, and wherein the step of providing product data related to a plurality of products from the vendor'"'"'s computer to the remote computer for display on the display includes providing product data related to a plurality of products available from the selected vendor.

23. The method of claim 1, wherein the step of providing display instructions from the vendor'"'"'s computer to the remote computer comprises providing a map from the vendor'"'"'s computer to the remote computer to permit the remote computer to integrate the image data and textual data on the display of the remote computer.

24. The method of claim 1, wherein the vendor'"'"'s computer is a server.

25. The method of claim 1, wherein the vendor'"'"'s computer is located at the vendor'"'"'s place of business.

26. The method of claim 1, wherein the image data related to the at least two selected products in the updated product data is different from the image data in the product data related to the plurality of products.

27. The method of claim 1, further comprising the steps of:

receiving an additional user input from the remote computer selecting a replacement product which replaces one of the at least two products for a comparison of the replacement product with the other products of the at least two products on the display of the remote computer;

providing updated product data, if necessary, from the memory of the vendor'"'"'s computer that is associated with the replacement product to the remote computer and providing display instructions from the vendor'"'"'s computer to the remote computer, the display instructions providing instructions operative to cause the remote computer to display the image data and the textual data related to the replacement product from at least one of the product data and the updated product data received from the vendor'"'"'s computer as a side-by-side comparison on the display of the remote computer along with the other selected products.

28. The method of claim 1, wherein the image data related to the at least two selected products in the updated product data is different from the image data in the product data related to the plurality of products.

29. The method of claim 1, wherein the updated product data includes pricing information and the display instructions cause the pricing information to be displayed in the side-by-side comparison.

30. A system for providing product information related to a plurality of products from a vendor'"'"'s computer to a remote computer through a communication link, the remote computer including a display and an input device for review by a user, the system comprising:

a processor;

at least one memory accessible by the processor; and

a communication device which provides a connection to the communication link;

wherein the at least one memory includes product data including image data and textual data related to a plurality of products;

software executable by the processor for providing product data including image data and textual data related to a plurality of products from the vendor'"'"'s computer to the remote computer for display on the display;

software executable by the processor for receiving at least one user input from the remote computer selecting at least two products associated with the image data and textual data related to the plurality of products displayed on the display of the remote computer for comparison on the display of the remote computer;

software executable by the processor for determining product data stored in the memory of the vendor'"'"'s computer that is associated with each of the at least two selected products; and

software executable by the processor for providing display instructions from the vendor'"'"'s computer to the remote computer to permit the remote computer to combine the image data and the textual data related to the at least two selected products from the product data received from the vendor'"'"'s computer to display both image data and textual data product information related to the at least two selected products for a side-by-side comparison on the display of the remote computer.

31. The system of claim 30, wherein the image data and the textual data related to the at least two selected products are displayed in at least two side-by-side review boxes.

32. The system of claim 30, further comprising software executable by the processor for receiving a user input to order a selected product displayed on the display and software executable by the processor for generating an order form for the selected product for display on the display of the remote computer.

33. The system of claim 32, further comprising software executable by the processor for providing order information selected through the order form from the remote computer to a vendor'"'"'s computer.

34. The system of claim 30, further comprising software executable by the processor for providing data related to a plurality of product categories from the vendor'"'"'s computer to the remote computer for display on the display, and software executable by the processor for receiving a user input selecting a product category from the plurality of product categories displayed on the display, and software executable by the processor for transmitting product data related to the selected product category from the vendor'"'"'s computer to the remote computer for display on the display.

35. The system of claim 30, wherein the display instructions permit integration of the product data with a selected background image on the display.

36. The system of claim 30, wherein image data and textual data related to the plurality of products are displayed in a vertical listing on the display of the remote computer for review and selection at the remote computer by the user.

37. The system of claim 36, wherein the side-by-side comparison of the at least two selected products is displayed on a separate review area on the display of the remote computer from the vertical listing of image data and textual data related to the plurality of products.

38. The system of claim 36, wherein product images in the side-by-side comparison are larger than product images in the vertical listing.

39. The system of claim 30, wherein the textual data includes pricing information.

40. The system of claim 30, wherein the software executable by the processor for receiving at least one user input from the remote computer receives at least two product selections from areas adjacent the displayed image data associated with the at least two selected products from the product data displayed on the display of the remote computer.

41. The system of claim 30, wherein a computer mouse is used by a user to select the at least two products from the product data displayed on the display.

42. The system of claim 30, wherein the vendor'"'"'s computer and the remote computer communicate via the internet.

43. The system of claim 30, wherein the side-by-side comparison includes a plurality of adjacent review areas, and wherein selected product image data is displayed in the next available review area until all the review areas are filled with product image data, and wherein image data related to the next selected product replaces the product image data in one of the review areas.

44. The system of claim 30, further comprising software executable by the processor for providing a hierarchical menu of product categories from the vendor'"'"'s computer to the remote computer for display on the display of the remote computer, the hierarchical menu including at least two product categories.

45. The system of claim 44, wherein the hierarchical menu includes first, second, and third level product menus, the second level product menu being displayed in response to a selection of an item in the first level product menu, the third level product menu being displayed in response to a selection of an item from the second level product menu, and wherein the software executable by the processor for providing product data related to a plurality of products from the vendor'"'"'s computer to the remote computer for display on the display transmits the product data in response to receipt of a user input selecting a category from the third level product menu.

46. The system of claim 30, wherein the image data related to the at least two selected products for side-by-side comparison are positioned on the display of the remote computer in a horizontal row and the textual data related to the selected products is positioned below the respective product image data.

47. The system of claim 30, further comprising software executable by the processor for providing a list of vendors from the vendor'"'"'s computer to the remote computer, software executable by the processor for receiving a user input from the remote computer selecting at least one vendor, and wherein the software executable by the processor for providing product data related to a plurality of products from the vendor'"'"'s computer to the remote computer for display on the display provides product data related to a plurality of products available from the selected vendor.

48. The system of claim 30, wherein the software executable by the processor for providing display instructions from the vendor'"'"'s computer to the remote computer provides a map from the vendor'"'"'s computer to the remote computer to permit the remote computer to integrate the image data and textual data on the display of the remote computer.

49. The system of claim 30, wherein the vendor'"'"'s computer is a server.

50. The system of claim 30, wherein the vendor'"'"'s computer is located at the vendor'"'"'s place of business.

51. The system of claim 30, further comprising software executable on the processor for providing updated product data associated with the at least two selected products from the memory of the vendor'"'"'s computer to the remote computer if the product data previously provided to the remote computer is different from the updated product data, the updated product data being associated with the at least two selected products.

52. A method for providing product information related to a plurality of products from a vendor'"'"'s computer to a remote computer including a display and an input device for review by a user, the method comprising:

storing product data including image data and textual data related to a plurality of products in a memory of the vendor'"'"'s computer;

storing data related to a plurality of product categories in the memory of the vendor'"'"'s computer;

providing data related to a plurality of product categories from the vendor'"'"'s computer to the remote computer for display on the display of the remote computer as selection inputs for the plurality of product categories;

receiving a user input selecting a selection input for a product category from the plurality of product categories displayed on the display of the remote computer;

providing product data for a plurality of products related to the selected product category from the memory of the vendor'"'"'s computer to the remote computer for display on the display of the remote computer in a product listing including image and textual data related to the plurality of products;

receiving at least one user input from the remote computer selecting at least two products from the product listing displayed on the display of the remote computer for comparison on the display of the remote computer;

providing updated product data associated with the at least two selected products from the memory of the vendor'"'"'s computer to the remote computer if the product data previously provided to the remote computer is different from the updated product data and

providing display instructions from the vendor'"'"'s computer to the remote computer, the display instructions providing instructions operative to cause the remote computer to display at least one of the product data and the updated product data received from the vendor'"'"'s computer as part of a side-by-side comparison wherein an image related to each selected product is displayed along with textual data related to each selected product on the display of the remote computer, the images of the selected products being positioned on the display of the remote computer in a horizontal row and the textual data being displayed below the horizontal row of images to facilitate review and comparison of the selected products by the user.

53. The method of claim 52, wherein the updated product data includes pricing information and the display instructions cause the pricing information to be displayed in the side-by-side comparison.

54. The method of claim 52, further comprising the step of providing a second image from the memory of the vendor'"'"'s computer to the remote computer, the second image being displayed on the display of the remote computer along with the images of the selected products as part of the side-by-side comparison.

55. The method of claim 54, wherein the images of the selected products overlay the second image.

56. The method of claim 54, wherein the second image is related to a special product promotion.

57. The method of claim 56, wherein the product promotion is related to an event theme.

58. The method of claim 56, wherein the second image is a background image.

59. The method of claim 58, wherein the images of the selected products overlay the background image.

60. The method of claim 54, wherein the display instructions define an exact way how the images related to the selected products, textual data related to the selected products, and the second image are integrated together to provide a visual representation on the display of the remote computer.

61. The method of claim 52, wherein the at least one user input includes a selection of an icon which results in the remote computer displaying the side-by-side comparison on the display of the remote computer.

62. The method of claim 61, wherein the icon is a product icon.

63. The method of claim 52, wherein the data related to the plurality of product categories is provided for display on the display of the remote computer in response to receiving a vendor selection from the remote computer at the vendor'"'"'s computer, the stored product data related to a plurality of products being product data of products offered for sale by the selected vendor.

64. The method of claim 63, further comprising providing an icon associated with the vendor from the vendor'"'"'s computer to the remote computer, and the step of receiving a vendor selection from the remote computer comprises receiving a user input selecting the icon.

65. The method of claim 52, wherein the images related to the at least two selected products in the updated product data are different from the images in the product data related to the plurality of products.

66. The method of claim 52, wherein the images of the selected products are positioned on the display of the remote computer in a plurality of horizontal rows and the textual data related to each selected product is displayed below each product image.