Virtual catalog and product presentation method and apparatus

• US 7,908,176 B1
• Filed: 07/09/2008
• Issued: 03/15/2011
• Est. Priority Date: 03/22/1996
• Status: Expired due to Fees

• Current Assignee: Charles E. Hill & Associates
• Original Assignee: Charles E. Hill & Associates
• Inventors: Hill, Charles E.
• Primary Examiner(s): Zurita; James
• Application Number:
  US12/217,934
• Time in Patent Office: 979 Days
• Field of Search: 705/26, 705/37
• US Class Current: 705/26.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0629 for generating comparisons
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing
• CPC Class Codes: G06Q 30/0643 Graphical representation of items or shoppers
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

An apparatus and method is disclosed for the comparison of a plurality of selected products on the display of a remote computer. In one illustrated embodiment, product data is displayed for a side-by-side comparison.

Claims

1. A method for presenting a plurality of product images for review by a user on a computer including a display, a memory, and an input device, the method comprising the steps of:

displaying a plurality of product images on the display;

providing product image review portions on the display for a side-by-side comparison of product images related to selected products;

receiving a user input selecting a product associated with at least one of the plurality of product images displayed on the display; and

displaying a product image related to the selected product in one of the review portions for a side-by-side comparison with at least one other product image related to another selected product.

2. The method of claim 1, wherein the step of displaying a plurality of product images includes the step of displaying a scroll box on the display which includes the plurality of product images from a selected product category.

3. The method of claim 2, wherein the product images in the review portions are larger than the product images in the scroll box.

4. The method of claim 2, wherein the review portions are displayed on a separate review screen.

5. The method of claim 1, wherein product images related to selected products are displayed in the next available review portion until all the review portions are filled with product images, and wherein the product image related to the next selected product replaces the product image in one of the review portions.

6. The method of claim 5, wherein the user selects the review portion in which to replace the product image after all the review portions are filled with product images.

7. The method of claim 1, further comprising the steps of receiving a user input to order a selected product displayed on the display, and generating an order form for the selected product.

8. The method of claim 7, further comprising the step of automatically transmitting the order form for the selected product from the computer to a vendor'"'"'s computer located at a remote location.

9. The method of claim 1, wherein the plurality of product images includes at least one product image and at least one background image, and the step of displaying the selected product image includes the step of integrating a product image with a background image to provide a customized product image on the display.

10. The method of claim 1, further comprising displaying textual data related to the plurality of products on the display adjacent the plurality product images.

11. The method of claim 10, wherein product images and textual data related to the plurality of products are displayed in a vertical listing on the display for review and selection by the user.

12. The method of claim 11, wherein the side-by-side comparison of the at least two selected product images is displayed on a review area on the display separate from the vertical listing of product images and textual data related to the plurality of products.

13. The method of claim 10, wherein the textual data includes pricing information.

14. The method of claim 10, wherein the step of receiving a user input comprises receiving a product selection from a displayed product image.

15. The method of claim 1, wherein a computer mouse is used by a user to select the product image displayed on the display.

16. The method of claim 1, wherein a vendor computer transmits the plurality of product images and display instructions to the computer to permit the computer to perform the two displaying steps.

17. The method of claim 16, wherein the computer communicates via the internet with the vendor computer.

18. The method of claim 1, further comprising the step of transmitting a hierarchical menu of product categories from a vendor computer to the computer for display on the display of the computer, the hierarchical menu including at least two product categories.

19. The method of claim 18, wherein the hierarchical menu includes at least first, second, and third level product menus, the second level product menu being displayed in response to a selection of an item in the first level product menu, the third level product menu being displayed in response to a selection of an item from the second level product menu, and wherein the step of displaying a plurality of product images on the display occurs in response to selection of a category from the third level product menu.

20. The method of claim 1, wherein the product images related to at least two selected products for side-by-side comparison are horizontally aligned on the display of the computer.

21. The method of claim 20, further comprising displaying textual data related to the selected products below the respective product images in the review portions for side-by-side comparison.

22. The method of claim 1, further comprising transmitting a list of vendors from a vendor computer to the computer, receiving a user input from the computer selecting at least one vendor, and wherein the step of displaying a plurality of product images on the display includes displaying product images related to a plurality of products available from the selected vendor.

23. The method of claim 1, wherein the review portions include a plurality of review boxes on the display.

24. The method of claim 1, wherein the review portions are arranged in a two-by-two matrix on the display.

25. The method of claim 1, wherein at least four separate review portions are provided on the display for side-by-side comparison of at least four product images related to at least four different selected products.

26. The method of claim 1, wherein the receiving step occurs after the providing step.

27. An apparatus for presenting a plurality of product images for review by a user, the apparatus comprising:

a computer including a display, a memory, and an input device;

means for displaying a plurality of product images on the display;

means for providing product image review portions on the display for a side-by-side comparison of product images related to selected products;

means for receiving a user input selecting a product associated with at least one of the plurality of product images displayed on the display; and

means for displaying a product image related to the selected product in one of the review portions for a side by-side comparison with at least one other product image related to another selected product.

28. The apparatus of claim 27, wherein the means for displaying a plurality of product images includes means for displaying a scroll box on the display which includes the plurality of product images from a selected product category.

29. The apparatus of claim 28, wherein the product images in the review portions are larger than the product images in the scroll box.

30. The apparatus of claim 27, wherein product images related to selected products are displayed in the next available review portion until all the review portions are filled with product images, and wherein the next selected product image replaces the product image in one of the review portions.

31. The apparatus of claim 30, wherein the user selects the review portion in which to replace the product image after all the review portions are filled with product images.

32. The apparatus of claim 27, further comprising means for receiving a user input to order a selected product displayed on the display, and means for generating an order form for the selected product.

33. The apparatus of claim 32, further comprising means for transmitting the order form for the selected product from the computer to a vendor'"'"'s computer located at a remote location.

34. The apparatus of claim 27, wherein the plurality of product images includes at least one product image and at least one background image, and the means for displaying the selected product image includes means for integrating a product image with a background image to provide a customized product image on the display.

35. A method for presenting a plurality of product images for review by a user on a computer including a display, a memory, and an input device, the method comprising the steps of:

providing display instructions to the computer operative to cause the computer to display a plurality of product images on the display;

receiving a user input from the computer selecting a selected product associated with at least one of the plurality of product images displayed on the display; and

providing display instructions to the computer operative to cause the computer to display product image review portions on the display, the display instructions also causing the computer to display a product image related to the selected product in one of the review portions for a side-by-side comparison with at least one other product image related to another selected product.

36. The method of claim 35, wherein the plurality of product images are displayed in a scroll box on the display.

37. The method of claim 36, wherein the product images in the review portions are larger than the product images in the scroll box.

38. The method of claim 35, further comprising receiving a user input to order a selected product related to a product image displayed on the display.

39. The method of claim 38, further comprising generating an order form based on the received user input to order a selected product.

40. The method of claim 35, further comprising providing display instructions to the computer operative to cause the computer to display textual data related to the plurality of products on the display adjacent the plurality product images.

41. The method of claim 40, wherein the plurality of product images and textual data related to the plurality of products are displayed in a vertical listing on the display for review and selection by the user.

42. The method of claim 41, wherein the review portions for the side-by-side comparison of the selected product images are displayed on the display separate from the vertical listing of product images and textual data related to the plurality of products.

43. The method of claim 40, wherein the textual data includes pricing information.

44. The method of claim 40, wherein the step of providing display instructions to the computer operative to cause the computer to display textual data related to the plurality of products on the display adjacent the plurality product images comprises providing a map to the computer to permit the computer to integrate the product images and textual data related to the plurality of products on the display.

45. The method of claim 35, further comprising the step of providing display instructions to the computer operative to cause a hierarchical menu of product categories to be displayed on the display, the hierarchical menu including at least two product categories.

46. The method of claim 45, wherein the hierarchical menu includes at least first, second, and third level product menus, and further comprising providing display instructions to the computer operative to cause the computer to display the second level product menu in response to receipt of a first user input selecting an item in the first level product menu, providing display instructions to the computer operative to cause the computer to display the third level product menu in response to receipt of a second user input selecting an item from the second level product menu, and wherein the step of providing display instructions to the computer operative to cause the computer to display the plurality of product images on the display occurs in response to receipt of a third user input selecting an item from the third level product menu.

47. The method of claim 35, wherein the product images related to at least two selected products for side-by-side comparison are horizontally aligned on the display of the computer.

48. The method of claim 47, further comprising providing display instructions to the computer operative to cause the computer to display textual data related to the selected products below the respective product images in the review portions for side-by-side comparison.

49. The method of claim 35, further comprising providing display instructions to the computer operative to cause the computer to display a list of vendors on the display, receiving a user input from the computer selecting at least one vendor, and wherein the step of providing display instructions to the computer operative to cause the computer to display a plurality of product images on the display causes the computer to display product images related to a plurality of products available from the selected vendor.

50. The method of claim 35, wherein the review portions include a plurality of review boxes on the display.

51. The method of claim 35, wherein the review portions are arranged in a two-by-two matrix on the display.

52. The method of claim 35, wherein the provided display instructions cause the computer to display at least four separate review portions on the display for side-by-side comparison of at least four product images related to at least four different selected products.

53. The method of claim 35, further comprising providing data related to a plurality of product categories to the computer for display on the display as selection inputs for a plurality of product categories, receiving a user input selecting a product category from the selection inputs for the plurality of product categories displayed on the display, and wherein the plurality of product images displayed on the display are related to the selected product category.

54. The method of claim 53, wherein the step of receiving a user input comprises receiving at least two product selections from selection inputs associated with displayed product images for at least two selected products from the plurality of product images displayed on the display.

55. The method of claim 35, wherein the side-by-side comparison includes a plurality of adjacent review portions, and wherein the product image related to the selected product is displayed in the next available review portion until all the review portions are filled with product images, and wherein a product image related to the next selected product replaces the product image in one of the review portions.