Interaction analysis and prioritization of mobile content

• US 7,912,458 B2
• Filed: 03/21/2006
• Issued: 03/22/2011
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Soroca, Adam, Doughty, Dennis
• Primary Examiner(s): ZEWDU, MELESS NMN
• Application Number:
  US11/387,147
• Publication Number:
  US 20070260635A1
• Time in Patent Office: 1,827 Days
• Field of Search: 455/403, 455/414.1, 4554143-4144, 455418-421, 455/435.3, 455/439, 455/456.1, 455/456.3, 455/512, 455/517, 455/550.1, 455/556.2, 455560-561, 455/466, 455/566, 707/104.1, 707/102, 707/E17.016, 707/E17.069, 707/E17.084, 707/E17.93, 707E17116-E17117, 707/E17.102, 707/E17.134, 707722-723, 707/726, 707/730, 707732-734, 707/736, 707748-749, 707/752, 707/758, 370/310, 370312-313, 370/328, 370/349, 370/395.32, 370/395.42, 370/395.52, 370/252, 709/203, 709/207, 709218-219, 709228-229, 705/27, 705/37, 705/64, 705/75, 715739-740, 715/749, 715/751
• US Class Current: 455/418
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: H04L 67/30 Profiles
• CPC Class Codes: H04L 67/565 Conversion or adaptation of application format or content adding application control or application functional data H04L67/561
• CPC Class Codes: H04L 67/5651 Reducing the amount or size of exchanged application data
• CPC Class Codes: H04M 3/42 Systems providing special services or facilities to subscribers specially adapted for wireless communication networks H04W4/00

Abstract

In embodiments of the present invention improved capabilities are described for receiving interaction information relating to a mobile communication facility, weighting content based at least in part on the interaction information, and ordering the content for presentation on a mobile communication facility based at least in part on the weighting.

Claims

1. A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:

receiving interaction information relating to the mobile content accessed by a first mobile communication facility;

weighting the mobile content based at least in part on the interaction information; and

providing the weight as a parameter for use in ordering the mobile content for presentation on a second mobile communication facility.

2. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information has a user authority associated with it.

3. The computer system having the one or more non-transitory computer readable mediums claim 1, wherein the interaction information indicates a transaction event occurred.

4. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information includes a transaction history.

5. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information includes a purchase history.

6. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information includes a user history.

7. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the weighting of the target mobile content further comprises weighting the target mobile content at least in part on a plurality of interaction information relating to the mobile content.

8. The computer system having the one or more non-transitory computer readable mediums of claim 7, wherein the plurality of interaction information relates to a plurality of mobile communication facilities.

9. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the mobile content is a downloadable content.

10. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the mobile content is a sponsored link.

11. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the second mobile communication facility is a cellular phone.

12. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the second mobile communication facility is a phone.

13. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the second mobile communication facility is a mobile phone.

14. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the second mobile communication facility is a GSM phone.

15. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information is based at least in part on a user transaction.

16. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information is based at least in part on an expertise.

17. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the interaction information is a segmentation of at least one factor associated with the mobile communication facility.

18. The computer system having the one or more non-transitory computer readable mediums of claim 1, wherein the weighting of the mobile content is presented as a score.

19. A computer system having one or more non-transitory computer readable medium having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:

receiving interaction information relating to the mobile content accessed by a first mobile communication facility;

weighting the mobile content based at least in part on the interaction information; and

ordering the mobile content for presentation on a second mobile communication facility based at least in part according to the weighting.