System and method for providing customized advertisements over a network
First Claim
Patent Images
1. A method of providing information to a device, said method comprising:
- receiving a request for information from said device;
receiving location information indicative of the geographical position of said device;
processing the requested information and location information with at least one processor so as;
(1) to select audio-visual content based on said request and regardless of said location information, and (2) to select geographically-oriented information, based on said location information; and
sending response information to said client device in response to said request, said response information comprising both said geographically-oriented information and said content,wherein the geographically-oriented information includes (a) a first message of a vendor and (b) a subsequent message of the vendor indicating a change in proximity of the device.
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Abstract
In response to a request for audio-visual content from a user, a method and system is provided which sends the content and additional information related to the location of the user.
25 Citations
48 Claims
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1. A method of providing information to a device, said method comprising:
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receiving a request for information from said device; receiving location information indicative of the geographical position of said device; processing the requested information and location information with at least one processor so as;
(1) to select audio-visual content based on said request and regardless of said location information, and (2) to select geographically-oriented information, based on said location information; andsending response information to said client device in response to said request, said response information comprising both said geographically-oriented information and said content, wherein the geographically-oriented information includes (a) a first message of a vendor and (b) a subsequent message of the vendor indicating a change in proximity of the device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 17, 18, 19, 20, 21, 26, 27, 28, 29, 30, 31)
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15. A method of providing information to a device, said method comprising:
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receiving a request for information from said device; receiving location information indicative of the geographical position of said device; processing the requested information and location information with at least one processor so as;
(1) to select audio-visual content based on said request and regardless of said location information, and (2) to select geographically-oriented information, based on said location information; andsending response information to said client device in response to said request, said response information comprising both said geographically-oriented information and said content, wherein said step of selecting geographically-oriented information comprises selecting said geographically-oriented information from a collection of said geographically-oriented information, wherein the collection of said geographically-oriented information includes a second message of a vendor and a first message of the vendor, and wherein the step of selecting the geographically-oriented information includes delivering the first message to indicate a change in proximity of the device relative to the vendor. - View Dependent Claims (16)
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22. A method of providing information to a device, said method comprising:
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receiving a request for information from said device; receiving location information indicative of the geographical position of said device; processing the requested information and location information with at least one processor so as;
(1) to select audio-visual content based on said request and regardless of said location information, and (2) to select geographically-oriented information, based on said location information; andsending response information to said client device in response to said request, said response information comprising both said geographically-oriented information and said content, wherein said geographically-oriented information is associated with an entity, and further comprising the step of said entity being notified that said geographically-oriented information has been sent to said client, and wherein the geographically-oriented information communicates a change in proximity between the device and the entity with a plurality of messages concerning the entity. - View Dependent Claims (23, 24, 25)
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32. A portable system for presenting information to a user comprising:
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a processor; a positioning system; input means for receiving information from a user; a display; a modem; instructions executable by said processor, said instructions comprising receiving a request for information from a user via said input means;
retrieving the geographic location of said positioning system from said positioning system;
sending said request and said geographic location to a server via said modem;
receiving from said server requested information and location information, said requested information being responsive to said request and said location information being responsive to said geographic location; and
displaying said requested information and said location information with a plurality of messages of a vendor to indicate a change in location of the portable device with respect to the vendor. - View Dependent Claims (33, 34, 35, 36, 37, 38, 39, 40)
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41. A system for presenting information to a user comprising:
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a remote device comprising a positioning system and a modem; a server comprising neutral content and dependant content, said dependant content comprising geographically-oriented content; wherein when said remote device requests said neutral content via said modem and sends its geographical location as determined by said positioning system, said server sends said neutral content and said dependant content, said dependant content at least including first and second messages concerning a vendor to indicate a change in proximity of the remote device with respect to the vendor. - View Dependent Claims (42, 43, 44, 45, 46, 47, 48)
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Specification