Method and apparatus for linking businesses to potential customers through a trusted source network

• US 7,917,754 B1
• Filed: 11/03/2006
• Issued: 03/29/2011
• Est. Priority Date: 11/03/2006
• Status: Active Grant

• Current Assignee: Intuit, Inc.
• Original Assignee: Intuit, Inc.
• Inventors: Sulentic, Gerard James, Harrison, Kyle G., Reeth, Kevin M. II
• Primary Examiner(s): Truong; Thanhnga B
• Assistant Examiner(s): HOLMES, ANGELA R
• Application Number:
  US11/556,371
• Time in Patent Office: 1,607 Days
• Field of Search: 713/168, 707/102, 705/1, 705 26- 27, 705/78, 705/64
• US Class Current: 713/168
• CPC Class Codes: G06Q 20/0855 involving a third party
• CPC Class Codes: G06Q 20/382 insuring higher security of transaction
• CPC Class Codes: H04L 63/126 the source of the received data

Abstract

In accordance with one embodiment, a method and apparatus for linking businesses to customers through a trusted source network includes creating and providing an authenticated rating and review/referral database. The authenticated rating and review/referral database is then used as a central hub to distribute authenticated ratings and reviews to various interested parties in one or more trusted source networks and/or through one or more portals linked to existing trusted source networks.

Claims

1. A nontransitory computer readable storage medium for linking businesses to customers through a trusted source network comprising:

the nontransitory computer readable storage medium having instructions stored thereon which when executed by a processor perform a process for linking businesses to customers through a trusted source network, the process comprising;

providing an authenticated rating and review/referral database;

obtaining access to a plurality of unauthenticated user ratings and/or reviews of a business and/or product at an unauthenticated rating and review portal, the unauthenticated ratings and/or reviews being those reviews originating from a user that has not been verified to be a bona fide customer of the business being rated or a bona fide consumer of the product being rated;

authenticating one or more of the plurality of unauthenticated user ratings and/or reviews as originating from a bona fide customer of the business being rated or from a bona fide consumer of the product being rated, the one or more authenticated user ratings and/or reviews thus establishing authenticated ratings and/or reviews of a business and/or product;

transferring the authenticated ratings and/or reviews of a business and/or product from the unauthenticated rating and review portal to the authenticated rating and review/referral database; and

providing at least one authenticated rating or review from the authenticated rating and review/referral database to one or more users of a networked community website through the networked community website, wherein the authenticated rating and review/referral database includes ratings from users of the networked community website and also from users of websites other than the networked community website and wherein the users of the networked community website are only provided ratings and reviews originated by users of the networked community website;

providing at least one authenticated rating or review from the authenticated rating and review/referral database to one or more users of a second website other than the networked community website, wherein the at least one authenticated ratings or reviews provided to the users of the second website include authenticated ratings and reviews originated by users of the networked community website in addition to ratings and reviews originated by others.

2. The nontransitory computer readable storage medium for linking businesses to customers through a trusted source network of claim 1, wherein:

one or more of the one or more user ratings and/or reviews of a business and/or product are obtained through an e-mail provided by a business being rated and/or reviewed to a reviewer submitting the rating and/or review.

3. The nontransitory computer readable storage medium for linking businesses to customers through a trusted source network of claim 1, wherein:

one or more of the one or more user ratings and/or reviews of a business and/or product are obtained through a website provided by a business being rated and/or reviewed.

4. The nontransitory computer readable storage medium for linking businesses to customers through a trusted source network of claim 1, wherein:

one or more of the one or more user ratings and/or reviews of a business and/or product are obtained from a rating and review system.

5. The nontransitory computer readable storage medium for linking businesses to customers through a trusted source network of claim 1, wherein:

access to the authenticated rating and review/referral database and the authenticated ratings and/or reviews of a business and/or product is provided to the users of the one or more business websites through the websites themselves.

6. The nontransitory computer readable storage medium for linking businesses to customers through a trusted source network of claim 1, further comprising:

identifying and authenticating member submitted ratings and/or reviews of the one or more user ratings and/or reviews of a business and/or product submitted by reviewers who are members of the networked community.

7. The nontransitory computer readable storage medium for linking businesses to customers through a trusted source network of claim 1, wherein:

one or more of the one or more user ratings and/or reviews of a business and/or product are obtained through the networked community website.

8. A nontransitory computer readable storage medium for linking businesses to customers through a trusted source network comprising:

the nontransitory computer readable medium having instructions stored thereon which when executed by a processor perform a process for linking businesses to customers through a trusted source network, the process comprising;

providing an authenticated rating and review/referral database;

obtaining access to a plurality of user ratings and/or reviews and/or referrals of a business at an unauthenticated rating and review portal, the unauthenticated ratings and/or reviews and/or referrals being those reviews originating from a user that has not been verified to be a bona fide customer of the business being rated or a bona fide consumer of the product being rated;

authenticating one or more of the plurality of unauthenticated user ratings and/or reviews and/or referrals as originating from the bona fide customer of the business being rated or from the bona fide consumer of the product being rated, the one or more authenticated user ratings and/or reviews thus establishing authenticated ratings and/or reviews and/or referrals of a business and/or product;

transferring the authenticated ratings and/or reviews and/or referrals of a business from the unauthenticated rating and review portal to the authenticated rating and review/referral database;

providing one or more business websites;

providing users of the one or more business websites access to the authenticated rating and review/referral database and the authenticated ratings and/or reviews and/or referrals of a business through the one or more business websites;

providing one or more networked community websites;

providing at least one authenticated rating or review from the authenticated rating and review/referral database to one or more users of a networked community website through the networked community website, wherein the authenticated rating and review/referral database includes ratings from users of the networked community website and also from users of websites other than the networked community website and wherein the users of the networked community website are only provided ratings and reviews originated by users of the networked community website;

providing a business-to-business referral network; and

providing members of the business-to-business referral network access to the authenticated rating and review/referral database and authenticated ratings and/or reviews and/or referrals of a business submitted by members of the business-to-business referral network through one or more websites associated with business-to-business referral network members.

9. The nontransitory computer readable storage medium for linking businesses to customers through a trusted source network of claim 8, wherein:

one or more of the one or more user ratings and/or reviews and/or referrals of a business are obtained through an e-mail provided by a business being rated and/or reviewed to a reviewer submitting the rating and/or review.

10. The nontransitory computer readable storage medium for linking businesses to customers through a trusted source network of claim 8, wherein:

one or more of the one or more user ratings and/or reviews and/or referrals of a business are obtained through a website provided by a business being rated and/or reviewed.

11. The nontransitory computer readable storage medium for linking businesses to customers through a trusted source network of claim 8, wherein:

one or more of the one or more user ratings and/or reviews and/or referrals of a business are obtained from a rating and review system.

12. The nontransitory computer readable storage medium for linking businesses to customers through a trusted source network of claim 8, further comprising:

identifying and authenticating member submitted ratings and/or reviews and/or referrals of the one or more user ratings and/or reviews and/or referrals of a business submitted by reviewers who are members of the networked community; and

providing members of the networked community access to the member submitted ratings and/or reviews and/or referrals.

13. The nontransitory computer readable storage medium for linking businesses to customers through a trusted source network of claim 8, wherein:

one or more of the one or more user ratings and/or reviews and/or referrals of a business are obtained through the networked community website.

14. A system for linking businesses to customers through a trusted source network comprising:

an authenticated rating and review/referral database;

one or more business websites;

a processor;

a memory coupled to the processor and coupled to the one or more business websites and the authenticated rating and review/referral database through a network, the memory having stored therein instructions which when executed by the processor perform a process for linking businesses to customers through a trusted source network, the process for linking businesses to customers through a trusted source network comprising;

obtaining access to a plurality of user ratings and/or reviews and/or referrals of a business at an unauthenticated rating and review portal, the unauthenticated ratings and/or reviews and/or referrals being those reviews originating from a user that has not been verified to be a bona fide customer of the business being rated or a bona fide consumer of the product being rated;

authenticating one or more of the plurality of unauthenticated user ratings and/or reviews as originating from a bona fide customer of the business being rated or from a bona fide consumer of the product being rated, the one or more authenticated user ratings and/or reviews thus establishing authenticated ratings and/or reviews of a business and/or product;

transferring the authenticated ratings and/or reviews and/or referrals of a business from the unauthenticated rating and review portal to the authenticated rating and review/referral database; and

providing users of the one or more business websites authenticated ratings and/or reviews of a business and/or product from the authenticated rating and review/referral database.

15. The system for linking businesses to customers through a trusted source network of claim 14, wherein:

one or more of the one or more user ratings and/or reviews of a business and/or product are obtained through an e-mail provided by a business being rated and/or reviewed to a reviewer submitting the rating and/or review.

16. The system for linking businesses to customers through a trusted source network of claim 14, wherein:

one or more of the one or more user ratings and/or reviews of a business and/or product are obtained through a website provided by a business being rated and/or reviewed.

17. The system for linking businesses to customers through a trusted source network of claim 14, wherein:

access to the authenticated rating and review/referral database and the authenticated ratings and/or reviews of a business and/or product is provided to the users of the one or more business websites through the websites themselves.

18. A system for linking businesses to customers through a trusted source network comprising:

an authenticated rating and review/referral database;

one or more networked community websites;

a processor; and

a memory coupled to the processor and coupled to the one or more business websites and the authenticated rating and review/referral database through a network, the memory having stored therein instructions which when executed by the processor perform a process for linking businesses to customers through a trusted source network, the process for linking businesses to customers through a trusted source network comprising;

obtaining access to a plurality of unauthenticated user ratings and/or reviews of a business and/or product at an unauthenticated rating and review portal, the unauthenticated ratings and/or reviews being those reviews originating from a user that has not been verified to be a bona fide customer of the business being rated or a bona fide consumer of the product being rated;

authenticating one or more of the plurality of unauthenticated user ratings and/or reviews as originating from a bona fide customer of the business being rated or from a bona fide consumer of the product being rated, the one or more authenticated user ratings and/or reviews thus establishing authenticated ratings and/or reviews of a business and/or product;

transferring the authenticated ratings and/or reviews of a business and/or product from the unauthenticated rating and review portal to the authenticated rating and review/referral database; and

providing at least one authenticated rating or review from the authenticated rating and review/referral database to one or more users of a networked community website through the networked community website, wherein the authenticated rating and review/referral database includes ratings from users of the networked community website and also from users of websites other than the networked community website and wherein the users of the networked community website are only provided ratings and reviews originated by users of the networked community website;

providing at least one authenticated rating or review from the authenticated rating and review/referral database to one or more users of a second website other than the networked community website, wherein the at least one authenticated ratings or reviews provided to the users of the second website include authenticated ratings and reviews originated by users of the networked community website in addition to ratings and reviews originated by others.

19. The system for linking businesses to customers through a trusted source network of claim 18, wherein:

access to the authenticated rating and review/referral database and the authenticated ratings and/or reviews of a business and/or product is provided to the members of the networked community through the networked community website.

20. The system for linking businesses to customers through a trusted source network of claim 18, wherein:

one or more of the one or more user ratings and/or reviews of a business and/or product are obtained through the networked community website.

21. A system for linking businesses to customers through a trusted source network comprising:

an authenticated rating and review/referral database;

one or more business websites;

one or more networked community websites;

one or more business-to-business referral networks; and

a processor; and

a memory coupled to the processor and coupled to the one or more business-to-business referral networks, the one or more business websites, the one or more networked community websites, and the authenticated rating and review/referral database through a network, the memory having stored therein instructions which when executed by the processor perform a process for linking businesses to customers through a trusted source network, the process for linking businesses to customers through a trusted source network comprising;

obtaining access to a plurality of unauthenticated user ratings and/or reviews and/or referrals of a business at an unauthenticated rating and review portal, the unauthenticated ratings and/or reviews being those reviews originating from a user that has not been verified to be a bona fide customer of the business being rated or a bona fide consumer of the product being rated;

authenticating one or more of the plurality of unauthenticated user ratings and/or reviews and/or referrals as originating from a bona fide customer of the business being rated, the one or more authenticated user ratings and/or reviews thus establishing authenticated ratings and/or reviews and/or referrals of a business;

transferring the authenticated ratings and/or reviews and/or referrals of a business from the unauthenticated rating and review portal to the authenticated rating and review/referral database;

providing users of the one or more business websites access to the authenticated rating and review/referral database and the authenticated ratings and/or reviews and/or referrals of a business through the one or more business websites;

providing at least one authenticated rating or review from the authenticated rating and review/referral database to one or more users of a networked community website through the networked community website, wherein the authenticated rating and review/referral database includes ratings from users of the networked community website and also from users of websites other than the networked community website and wherein the users of the networked community website are only provided ratings and reviews originated by users of the networked community website;

providing at least one authenticated rating or review from the authenticated rating and review/referral database to one or more users of a second website other than the networked community website, wherein the at least one authenticated ratings or reviews provided to the users of the second website include authenticated ratings and reviews originated by users of the networked community website in addition to ratings and reviews originated by others; and

providing members of the business-to-business referral network access to the authenticated rating and review/referral database and authenticated ratings and/or reviews and/or referrals of a business submitted by members of the business-to-business referral network through one or more websites associated with business-to-business referral network members.

22. The system for linking businesses to customers through a trusted source network of claim 21, wherein:

one or more of the one or more user ratings and/or reviews and/or referrals of a business are obtained through an e-mail provided by a business being rated and/or reviewed to a reviewer submitting the rating and/or review.

23. The system for linking businesses to customers through a trusted source network of claim 21, wherein:

one or more of the one or more user ratings and/or reviews and/or referrals of a business are obtained through a website provided by a business being rated and/or reviewed.

24. The system for linking businesses to customers through a trusted source network of claim 21, wherein:

one or more of the one or more user ratings and/or reviews and/or referrals of a business are obtained from a rating and review system.

25. The system for linking businesses to customers through a trusted source network of claim 21, further comprising:

identifying and authenticating member submitted ratings and/or reviews and/or referrals of the one or more user ratings and/or reviews and/or referrals of a business submitted by reviewers who are members of the networked community; and

providing members of the networked community access to the member submitted ratings and/or reviews and/or referrals.

26. The system for linking businesses to customers through a trusted source network of claim 21, wherein:

one or more of the one or more user ratings and/or reviews and/or referrals of a business are obtained through the networked community website.