Distribution of content
First Claim
1. A method comprising:
- enabling offerors of digital content each to define, for each of at least one digital content item, a style in which the digital content item is to be presented to a user and an access condition under which the user may have the digital content item presented,storing the at least one digital content item in a content library,storing the styles and access conditions associated with the at least one digital content item in a server, andenabling each of the at least one digital content item to be presented to users within presentation contexts that are controlled by presentation context providers,the presentation of the at least one digital content item including obtaining the at least one digital content item from the library and controlling the presentation to occur under the conditions and in the styles defined by the offerors,wherein the conditions and the styles for the presentation are obtained from the server after the user initiates the presentation of the at least one digital content item.
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Abstract
Among other things, publishers of digital content are enabled each to define, for each of one or more digital content items, a style in which the digital content item is to be presented to a user and a condition under which the user may have the digital content item presented. The digital content items are stored in a content library, the styles and conditions associated with the digital content items are stored in a server. Each of the digital content items is enabled to be presented to users within presentation contexts that are accessible to the users and controlled by presentation context providers. The presentation of the digital content items includes obtaining the digital content items from the server and controlling the presentation to occur under the conditions and in the styles defined by the publishers.
224 Citations
23 Claims
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1. A method comprising:
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enabling offerors of digital content each to define, for each of at least one digital content item, a style in which the digital content item is to be presented to a user and an access condition under which the user may have the digital content item presented, storing the at least one digital content item in a content library, storing the styles and access conditions associated with the at least one digital content item in a server, and enabling each of the at least one digital content item to be presented to users within presentation contexts that are controlled by presentation context providers, the presentation of the at least one digital content item including obtaining the at least one digital content item from the library and controlling the presentation to occur under the conditions and in the styles defined by the offerors, wherein the conditions and the styles for the presentation are obtained from the server after the user initiates the presentation of the at least one digital content item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method comprising:
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maintaining, at a server, stored information defining rights of users to receive presentations of digital content item, and enabling each of the users to receive presentations of the digital content items for which the user has rights, from the server at any time at any location and on any one of a variety of presentation devices including personal computers, notebook computers, portable video players, digital versatile disk players, and televisions, wherein the rights of the users for the digital content items are obtained from the server after the user initiates the presentation of the digital content items. - View Dependent Claims (10, 11)
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12. A method comprising
storing digital content items of offerors together with information and at least one style in which each digital content item is to be presented to a user, wherein the information is defined by the offeror, and enables each of the content items to be presented to users through any one of a variety of presentation channels that each provides a presentation context under the control of a presentation context provider, wherein the style for the presentation is retrieved after the user initiates the presentation of the at least one digital content item.
Specification