System, method, and computer program product for storing internet advertisements at a user computer

• US 7,933,802 B2
• Filed: 08/02/2001
• Issued: 04/26/2011
• Est. Priority Date: 08/02/2001
• Status: Expired due to Fees

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Plow, Gregory Maurice, Pourmirzaie, Farrokh E.
• Primary Examiner(s): Myhre; James W
• Application Number:
  US09/922,182
• Publication Number:
  US 20030028450A1
• Time in Patent Office: 3,554 Days
• Field of Search: 705/26, 705/27, 705/14, 705/14.4, 705/14.73
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A method for storing Internet advertisements at a user computer includes receiving plural Internet advertisements at the user computer. Some of the advertisements are tagged using a hypertext markup language (html) tag. An Internet browser within the computer determines which received advertisements are tagged and saves them within the computer. The saved advertisements are then displayed for a user to review later, e.g., in response to a button being toggled.

Claims

1. A computer-implemented method, comprising:

receiving, at a computer of a user;

(i) a first web page comprising a first banner advertisement associated with a link identifying a first target website and (ii) a second webpage comprising a second banner advertisement associated with a link identifying a second target website, without the user requesting the banner advertisements;

identifying and saving the banner advertisements and associated links by operation of one or more computer processors, without having received any user request to save the banner advertisements and without having received any user request to save the associated links;

providing an advertising history window for user-controlled browsing of the banner advertisements saved from the web pages;

receiving, via the advertising history window, user input selecting one of the banner advertisements saved from the web pages; and

accessing, via the link associated with the selected banner advertisement, the target website identified by the link associated with the selected banner advertisement.

2. The method of claim 1, wherein the selected banner advertisement includes a tag that is a Hypertext Markup Language (HTML) tag.

3. The method of claim 1, wherein providing an advertising history window for browsing of the banner advertisements saved from the web pages, based on user input comprises:

outputting a button for display; and

in response to the button being toggled, outputting the one of the saved advertisements for display.

4. The method of claim 1, wherein providing an advertising history window for browsing of the banner advertisements saved from the web pages, based on user input comprises:

outputting a previous button for display in the advertising history window;

outputting a next button for display in the advertising history window; and

accessing saved advertisements when the previous button and next button are toggled.

5. The computer-implemented method of claim 1, wherein the banner advertisements are saved without exceeding a user-defined threshold amount of storage for saving banner advertisements.

6. The computer-implemented method of claim 5, whereby at least one of the banner advertisements displaces at least one previously-saved banner advertisement so as not to exceed the user-defined threshold amount of storage for saving banner advertisements.

7. The computer-implemented method of claim 6, wherein the at least one previously saved banner advertisement is selected based on a timestamp associated with the at least one previously saved banner advertisement being older than all other previously saved banner advertisements.

8. The computer-implemented method of claim 1, wherein each banner advertisement is associated with at least one attribute, and wherein the method further comprises:

receiving, via the advertising history window, user selection of one or more attributes;

wherein at least one the advertising history window is provided for user-controlled browsing of only those of the banner advertisements that match the one or more attributes.

9. The computer-implemented method of claim 1, further comprising:

receiving a third web page comprising a third banner advertisement associated with a link identifying a third target website; and

wherein the third banner advertisement is not saved, upon determining that the third banner advertisement matches a previously-saved banner advertisement.

10. The computer-implemented method of claim 1, wherein the second web page further comprises a banner rotation, whereby the second banner advertisement is output in the second web page at a first point in time and a third banner advertisement is output in the second web page at a subsequent point in time, instead of the second banner advertisement.

11. The computer-implemented method of claim 10, whereby the advertising history window allows user-controlled browsing of banner advertisements from different web pages and from different points in time.

12. The computer-implemented method of claim 1, wherein associations between the banner advertisements and the links are stored in an advertising history file at the computer of the user.

13. The computer-implemented method of claim 1, further comprising:

outputting a menu of saved banner advertisements, for display in the advertising history window.

14. The computer-implemented method of claim 13, wherein the menu of saved banner advertisements is ordered based on timestamps associated with the saved banner advertisements.

15. The computer-implemented method of claim 1, wherein each of the saved banner advertisements was previously displayed as part of the received web pages.

16. The computer-implemented method of claim 1, whereby the advertising history window allows user-controlled browsing of banner advertisements without requiring any of the web pages to be revisited.

17. A system, comprising:

at least one user computer, wherein the at least one user computer is connected to a web server via a network connection, wherein the user computer receives;

(i) a first web page comprising a first banner advertisement associated with a link identifying a first target website and (ii) a second web page comprising a second banner advertisement associated with a link identifying a second target website, while the user is engaged in activity other than requesting the banner advertisements, wherein the user computer receives at least one of the banner advertisements from the web server, the user computer including a program which, when executed, performs an operation comprising;

identifying and saving the banner advertisements and associated links, without having received any user request to save the banner advertisements and without having received any user request to save the associated links;

outputting the saved banner advertisements for display in an advertising history window such that a user may browse and select one or more of the saved banner advertisements from the advertising history window;

selecting, based on user input, one or more of the saved banner advertisements for display thereof;

accessing, via the link associated with the selected banner advertisement, the target website identified by the link associated with the selected banner advertisement;

outputting a previous button for display;

outputting a next button for display; and

accessing the saved banner advertisements when the previous button and next button are toggled.

18. A non-transitory computer readable medium containing a program which, when executed, performs an operation comprising:

receiving, at a user computer;

(i) a first web page comprising a first banner advertisement associated with a link identifying a first target website and (ii) a second web page comprising a second banner advertisement associated with a link identifying a second target website, the banner advertisements being sent to the user computer automatically in response to a user request for information other than the banner advertisements;

identifying the received banner advertisements in the web pages;

saving the identified banner advertisements and associated links, without having received any user request to save the banner advertisements and without having received any user request to save the associated links;

providing an advertising history window for user-controlled browsing of the banner advertisements saved from the plurality of web pages;

receiving, via the advertising history window, user input selecting one of the banner advertisements saved from the web pages; and

accessing, via the link associated with the selected banner advertisement, the target website identified by the link associated with the selected banner advertisement.

19. The non-transitory computer readable medium of claim 18, wherein the selected banner advertisement includes a Hypertext Markup Language (HTML) tag.

20. The non-transitory computer readable medium of claim 18, wherein the operation further comprises:

outputting a button for display; and

outputting at least one of the saved advertisements for display, in response to the button being toggled.

21. The non-transitory computer readable medium of claim 18, wherein at least one of the saved banner advertisements is associated with a tag;

and wherein saving the at least one banner advertisement at the user computer at least is done at least partially based on the tag.

22. The non-transitory computer readable medium of claim 18, wherein providing an advertising history window for browsing of the banner advertisements saved from the web pages, based on user input comprises:

outputting a previous button for display;

outputting a next button for display; and

accessing the saved banner advertisements when the previous button and next button are toggled.