Method and system for displaying content while reducing burn-in of a display

• US 7,940,303 B1
• Filed: 11/12/2009
• Issued: 05/10/2011
• Est. Priority Date: 03/07/2003
• Status: Expired due to Fees

• Current Assignee: Music Choice
• Original Assignee: Music Choice
• Inventors: Farber, Stuart H., Steinberg, Robert M., McGonigal, Daniel L., Yurman, Ronald M., Rosenberg, Jeremy C.
• Primary Examiner(s): Yenke; Brian
• Application Number:
  US12/617,203
• Time in Patent Office: 544 Days
• Field of Search: None
• US Class Current: 348/173
• CPC Class Codes: H04N 21/23617 by inserting additional data into a data carousel, e.g. inserting software modules into a DVB carousel arrangements for broadcast or for distribution of identical information repeatedly in broadcast distribution systems H04H20/16
• CPC Class Codes: H04N 21/2368 Multiplexing of audio and video streams
• CPC Class Codes: H04N 21/2665 Gathering content from different sources, e.g. Internet and satellite
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8146 involving graphical data, e.g. 3D object, 2D graphics
• CPC Class Codes: H04N 21/8543 using a description language, e.g. Multimedia and Hypermedia information coding Expert Group [MHEG], eXtensible Markup Language [XML] information retrieval of semistructured data, the underlying structure being taken into account, e.g. mark-up language structure data G06F16/80
• CPC Class Codes: H04N 3/20 Prevention of damage to cathode-ray tubes in the event of failure of scanning

Abstract

A method and system for reducing burn-in of a display is disclosed. A plurality of assets containing text, graphics, and video are stored. Some of these assets are then assembled into a video frame or “screen”, which is subsequently output. Some of the assets are then assembled to form a second video frame or screen. The second screen is subsequently output to the video transport stream and the process is repeated.

Claims

1. A method for reducing burn-in of a display, comprising the steps of:

(a) selecting programming content, the programming content being associated with an artist;

(b) after selecting the programming content, transmitting data corresponding to the selected programming content so that the transmitted data will be received by a receiving device; and

(c) while transmitting the data corresponding to the selected programming content, further performing the steps of;

(c1) transmitting a first video frame so that the first video frame will be received by the receiving device, wherein the first video frame comprises (1) a logo positioned at a first location in the video frame and (2) artist information that identifies the artist associated with the selected programming content positioned at a third location in the video frame;

(c2) after transmitting the first video frame, transmitting a second video frame so that the second video frame will be received by the receiving device, wherein the second video frame comprises the logo, but the position of the logo within the second video frame is different than the position of the logo within the first video frame.

2. The method of claim 1, wherein the step of transmitting the first video frame comprises multiplexing the first video frame with data corresponding to the selected programming content to form a multiplexed signal and transmitting the multiplexed signal to a head end of a service provider using a broadband network.

3. The method of claim 1, further comprising:

(c3) after transmitting the second video frame, transmitting a third video frame, wherein the third video frame includes the logo and an art asset, wherein the art assets is not included in the first video frame and step (c3) is also performed while the step of transmitting data corresponding to the selected programming content is performed.

4. The method of claim 3, wherein the art asset is an image of a cover for a set of recordings that includes the selected programming content.

5. The method of claim 1, further comprising:

(c3) transmitting asset position data that includes information identifying the position of an advertisement included in the first video frame, wherein the asset position data is transmitted while the step of transmitting data corresponding to the selected programming content is performed and before the second video frame is transmitted.

6. The method of claim 1, wherein the second video frame further includes track title information, but the position of the track title information within the second video frame is different than the position of the track title information within the first video frame.

7. The method of claim 1, wherein the programming content is further associated with an album and a music label, and the first video frame further comprises (1) album information that identifies the album associated with the selected programming content and (2) music label information that identifies the music label associated with the selected programming content.

8. The method of claim 1, wherein:

the first video frame further comprises channel information identifying a channel,

the second video frame further comprises the channel information, and

the position of the channel information relative to the logo is the same in the first video frame as in the second video frame.

9. A method for reducing burn-in of a display, comprising the steps of:

(a) selecting programming content;

(b) after selecting the programming content, transmitting to a receiving device data corresponding to the selected programming content; and

(c) while transmitting to the receiving device data corresponding to the selected programming content, further performing the steps of;

(c1) transmitting a first video frame to the receiving device, wherein the first video frame comprises (1) a first graphic object positioned at a first location in the video frame, (2) a logo positioned at a second location in the video frame, and (3) channel information identifying a channel positioned at a third location in the video frame;

(c2) after transmitting the first video frame to the receiving device, transmitting a second video frame to the receiving device, wherein the second video frame includes the logo, the channel information and a second graphic object, but not the first graphic object, wherein the second graphic object is not included in the first video frame.

10. The method of claim 9, wherein the step of transmitting the first video frame to the receiving device comprises multiplexing the first video frame with data corresponding to the selected programming content to form a multiplexed signal and transmitting the multiplexed signal to a head end of a service provider using a broadband network.

11. The method of claim 9, further comprising:

(c3) after transmitting the second video frame to the receiving device, transmitting a third video frame to the receiving device, wherein the third video frame includes the logo and an album art asset, wherein step (c3) is also performed while the step of transmitting data corresponding to the selected programming content to the receiving device is performed.

12. The method of claim 11, wherein the album art asset is an image of a cover for a set of recordings that includes the selected programming content.

13. The method of claim 9, further comprising:

(c3) transmitting asset position data that includes information identifying the position of the first graphic object in the first video frame, wherein the asset position data is transmitted while the step of transmitting data corresponding to the selected programming content to the receiving device is performed and before the second video frame is transmitted.

14. The method of claim 9, wherein the second video frame further includes track title information identifying a title associated with the selected programming content.

15. The method of claim 14, wherein the second video frame further comprises album information that identifies an album associated with the selected programming content.

16. The method of claim 9, wherein:

the position of the logo within the second video frame is different than the position of the logo within the first video frame,

the position of the channel information within the second video frame is different than the position of the channel information within the first video frame, and

the position of the channel information relative to the logo is the same in the first video frame as in the second video frame.

17. A method for reducing screen burn-in, comprising:

(a) selecting programming content, the programming content being associated with an artist and a track title;

(b) after selecting the programming content, transmitting to a receiver data corresponding to the selected programming content; and

(c) while transmitting to the receiver data corresponding to the selected programming content, further performing the steps of;

(c1) transmitting to the receiver first video data defining a first picture, the first picture comprising a plurality of assets, the plurality of assets comprising;

(1) a logo, (2) an asset related to the programming content, and (3) a third asset identifying the track title associated with the programming content, wherein the asset related to the programming content is positioned at a first position within the first picture, the logo is positioned at a second position within the first picture, and the third asset is positioned at a third position within the first picture;

(c2) after transmitting the first video data, transmitting to the receiver second video data defining a second picture, the second picture comprising the asset related to the programming content, wherein, for the second picture, the asset related to the programming content has a position that is the same as the position it had for the first picture, but at least one of the plurality of assets is not positioned in the second picture at the same location at which it was positioned in the first picture; and

(c3) after transmitting the second video data, transmitting to the receiver third video data defining a third picture, the third picture comprising said at least one of the plurality of assets, wherein, for the third picture, said at least one of the plurality of assets has a position that is the same as the position it had for the first picture.

18. The method of claim 17, wherein said at least one of the plurality of assets is the logo or the third asset.

19. The method of claim 17, wherein the third picture further comprises the asset related to the programming content and, for the third picture, the asset related to the programming content has a position that is the same as the position it had for the first picture.

20. The method of claim 17, further comprising performing the following step while transmitting to the receiver data corresponding to the selected programming content:

(c4) after transmitting the third video data, transmitting to the receiver fourth video data defining a fourth picture, the fourth picture comprising (1) the logo, (2) the third asset, and (3) a channel name asset, wherein

the channel name asset is positioned at a first position within the fourth picture,

the logo has a position in the fourth picture that is the same as the position it had for the first picture, and

the third asset has a position in the fourth picture that is the same as the position it had for the first picture.