Method of providing printed interactive document with advertising material

• US 7,940,404 B2
• Filed: 07/13/2010
• Issued: 05/10/2011
• Est. Priority Date: 10/25/1999
• Status: Expired due to Fees

• Current Assignee: Silverbrook Research Pty Limited
• Original Assignee: Silverbrook Research Pty Limited
• Inventors: Silverbrook, Kia, Lapstun, Paul
• Primary Examiner(s): Pham; Thierry L
• Application Number:
  US12/835,408
• Publication Number:
  US 20100277771A1
• Time in Patent Office: 301 Days
• Field of Search: 358/1.1, 358/1.9, 358/1.11, 358/1.12, 358/1.13, 358/1.14, 358/1.15, 358/1.16, 358/1.17, 358/1.18, 358/3.28, 358/403, 715/500, 715/501.1, 715/513, 270/1.01, 270/52.01, 270/52.02, 270/52.05
• US Class Current: 358/1.13
• CPC Class Codes: A63F 13/12 involving interaction between a plurality of game devices, e.g. transmisison or distribution systems protocols for networked virtual reality, networked games H04L29/06034
• CPC Class Codes: A63F 13/30 Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
• CPC Class Codes: A63F 2003/0439 using geographical maps
• CPC Class Codes: A63F 2009/186 Guessing games
• CPC Class Codes: A63F 2009/241 Touch screen
• CPC Class Codes: A63F 2300/532 using secure communication, e.g. by encryption, authentication
• CPC Class Codes: A63F 9/183 electric
• CPC Class Codes: B41J 13/106 for the sheet output section
• CPC Class Codes: B41J 2/17503 Ink cartridges
• CPC Class Codes: B41J 2/17513 Inner structure
• CPC Class Codes: B41J 2/17553 Outer structure
• CPC Class Codes: B41J 2/2114 Ejecting transparent or white coloured liquids, e.g. processing liquids B41J2/211 takes precedence
• CPC Class Codes: B42C 9/0081 applying adhesive to individual sheets for binding them together by fusing, welding B42C9/0093
• CPC Class Codes: G01C 21/362 received from an external device or application, e.g. PDA, mobile phone or calendar application
• CPC Class Codes: G01C 21/3623 using a camera or code reader, e.g. for optical or magnetic codes
• CPC Class Codes: G06F 3/03545 Pens or stylus
• CPC Class Codes: G06V 30/1423 the instrument generating sequences of position coordinates corresponding to handwriting preprocessing or recognising digital ink G06V30/32
• CPC Class Codes: G09B 29/007 using computer methods
• CPC Class Codes: G09B 29/106 using electronic means
• CPC Class Codes: G09B 5/02 with visual presentation of the material to be studied, e.g. using film strip
• CPC Class Codes: H04N 1/00204 : with a digital computer or a digital computer system, e.g. an internet server programmed control between transmitter and receiver or between image input and image output device H04N1/32561
• CPC Class Codes: H04N 1/00358 : Type of the scanned marks
• CPC Class Codes: H04N 1/00376 : Means for identifying a mark sheet or area
• CPC Class Codes: H04N 1/00567 : Handling of original or reproduction media, e.g. cutting, separating, stacking
• CPC Class Codes: H04N 1/32101 : Display, printing, storage or transmission of additional information, e.g. ID code, date and time or title
• CPC Class Codes: H04N 1/32122 : in a separate device, e.g. in a memory or on a display separate from image data
• CPC Class Codes: H04N 1/32128 : attached to the image data, e.g. file header, transmitted message header, information on the same page or in the same computer file as the image for information embedded in the image H04N1/32144
• CPC Class Codes: H04N 1/32133 : on the same paper sheet, e.g. a facsimile page header
• CPC Class Codes: H04N 1/32771 : in response to a request, e.g. for a particular document
• CPC Class Codes: H04N 1/32778 : using a mark-sheet or machine-readable code request
• CPC Class Codes: H04N 2201/3205 : of identification information, e.g. name or ID code H04N2201/3209 takes precedence
• CPC Class Codes: H04N 2201/3207 : of an address
• CPC Class Codes: H04N 2201/3226 : of identification information or the like, e.g. ID code, index, title, part of an image, reduced-size image
• CPC Class Codes: H04N 2201/3242 : of processing required or performed, e.g. for reproduction or before recording H04N2201/3256 and subgroups take precedence
• CPC Class Codes: H04N 2201/327 : which are undetectable to the naked eye, e.g. embedded codes
• CPC Class Codes: H04N 2201/3271 : Printing or stamping
• CPC Class Codes: H04N 2201/3278 : Transmission

Abstract

A method of providing a printed interactive document with printed user information and printed advertising material. The method includes the steps of: receiving a print request from a user, formatting the user information in the electronic document so as to include a first user interactive element; determining the advertising material for printing with the user information; formatting the advertising material so as to include a second user interactive element; and causing the formatted user information and the formatted advertising material to be printed together with coincident coded data on a substrate. The coded data is readable by a sensing device and is indicative of a document identity and the first and second interactive elements.

Claims

1. A method of providing a printed interactive document, said document comprising printed user information and printed advertising material, said method comprising the steps of:

receiving a print request from a user, said print request requesting printing of an electronic document comprising user information;

formatting the user information in the electronic document so as to include a first user interactive element, thereby allowing the user to effect a response to the information using a sensing device;

determining the advertising material for printing with the user information, said advertising material being based at least partially on the user information;

formatting the advertising material so as to include a second user interactive element, thereby enabling the user to effect a response to the advertising material, using the sensing device; and

causing the formatted user informationa and the formatted advertising material to be printed together with coincident coded data on a substrate so as to provide the printed interactive document, said coded data being readable by the sensing device and being indicative of a document identity and the first and second interactive elements.

2. The method of claim 1, wherein the coded data is indicative of a plurality of locations on the substrate.

3. The method of claim 1, wherein the electronic document is displayed to the user.

4. The method of claim 1, wherein the advertising material is printed on a reverse side of the substrate relative to the user information.

5. The method of claim 1, wherein the coded data is printed with an IR-absorbing ink.

6. The method of claim 1, including the step of retaining a retrievable record of the printed document, the printed document being retrievable using the document identity as contained in the coded data.

7. A system for providing a printed interactive document, said printed document comprising printed user information and printed advertising material, said system comprising:

a computer system configured for;

receiving a print request from a user, said print request requesting printing of an electronic document stored in said computer system;

formatting user information in the electronic document so as to include a first user interactive element, thereby allowing the user to effect a response to the printed information using a sensing device;

determining the advertising material for printing with the user information, said advertising material being based at least partially on the user information;

formatting the advertising material so as to include a second user interactive element, thereby enabling the user to effect a response to the advertising material, using the sensing device; and

a printer for printing the formatted user informationa and the formatted advertising material together with coincident coded data on a substrate so as to provide the printed interactive document, said coded data being readable by the sensing device and being indicative of a document identity and the first and second interactive elements.

8. The system of claim 7, wherein the printer is adapted to print on both sides of the substrate, in order to print the advertising material on a reverse side of the substrate, relative to the user requested information.

9. The system of claim 7, wherein the coded data identifies a plurality of locations on the substrate.

10. The system of claim 7, wherein the computer system displays the electronic document to the user.

11. The system of claim 7, wherein the printer prints the coded data with an IR-absorbing ink.

12. The system of claim 7, wherein the computer system is configured for retaining a retrievable record of the printed document, the printed document being retrievable using the document identity as contained in the coded data.