System and method for directed television and radio advertising

• US 7,941,817 B2
• Filed: 05/21/2002
• Issued: 05/10/2011
• Est. Priority Date: 05/21/2002
• Status: Active Grant

• Current Assignee: Selevision Fz-Llc
• Original Assignee: Selevision Fz-Llc
• Inventors: Khusheim, Raed
• Primary Examiner(s): Pendleton; Brian T
• Assistant Examiner(s): Idowu; Olugbenga
• Application Number:
  US10/151,244
• Publication Number:
  US 20030221191A1
• Time in Patent Office: 3,276 Days
• Field of Search: 725/34
• US Class Current: 725/32
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44204 Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched monitoring of user activities for profile generation for accessing a video database G06F16/739; protecting generic digital content where the protection is independent of the precise nature of the content G06F21/10; arrangements for monitoring the use made of the broadcast services in broadcast systems H04H60/31
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

A method and a device that presents a broadcast commercial message selects a commercial message for presentation based on user profile criteria. A programming content signal is received at a customer premises equipment (CPE). A stored commercial message is selected for presentation during presentation of the programming content signal. The selected commercial message contains summary information related to an informational content of the selected commercial message, and is selected based on the summary information contained by the selected commercial message. Each selected commercial message is then presented during the programming content signal by inserting each selected commercial message into the received programming content signal by presenting the selected commercial message in place of the programming content signal. Information relating to each commercial message presented and/or an interaction with a user can be recorded and sent to a central location.

Claims

1. A method comprising:

receiving at least one commercial message from a commercial message source, the at least one commercial message including summary information related to an informational content of the corresponding commercial message;

determining that the summary information matches a set of criteria;

storing the at least one commercial message at a customer premises equipment prior to a start time of a broadcast program based on determining that the summary information matches the set of criteria;

receiving a plurality of user inputs during a display of the broadcast program, wherein a first user input corresponds to a start time of a commercial message time slot and a second user input corresponds to an end time of the commercial message time slot;

learning, by the customer premises equipment, a start time and an end time of a plurality of commercial message time slots for one or more future broadcast programs based on the plurality of user inputs; and

automatically displaying the stored at least one commercial message during a future broadcast program in at least one of the plurality of commercial message time slots based on the learned start and end times.

2. The method of claim 1, further comprising:

receiving, by the customer premises equipment, a broadcast schedule for one or more commercial message groups, wherein the broadcast schedule specifies a plurality of times at which a commercial message group will be broadcast, the plurality of times including a first time and a second time; and

receiving at least one commercial message signal including a plurality of commercial messages from a commercial message source, the plurality of commercial messages including the at least one commercial message, each of the plurality of commercial messages including summary information related to an informational content of the corresponding commercial message, wherein one or more of the plurality of commercial messages correspond to a group number assigned to the commercial message group.

3. The method of claim 2, wherein storing the at least one commercial message includes:

responsive to determining that the one or more commercial messages corresponding to the group number have not been stored in a database at the first time, selectively storing, by the customer premises equipment, each of the plurality of commercial messages received from the commercial message source based on a group identifier of each of the plurality of commercial messages,

wherein selectively storing each of the plurality of commercial messages includes storing the one or more commercial messages corresponding to the group number at the second time.

4. The method according to claim 1, further comprising a step of receiving at least one programming content signal.

5. The method according to claim 4, wherein the at least one programming content signal is a television broadcast signal.

6. The method according to claim 4, wherein the at least one programming content signal is a radio broadcast signal.

7. The method according to claim 4, wherein the at least one programming content signal is a cable television signal.

8. The method according to claim 4, wherein the at least one programming content signal is a satellite broadcast signal.

9. The method according to claim 4, wherein the at least one programming content signal is received from a storage medium.

10. The method according to claim 4, further comprising steps of:

presenting the at least one programming content signal; and

presenting the at least one stored commercial message to a user in conjunction with the step of presenting the at least one programming content signal based on the summary information included in the commercial message.

11. The method according to claim 1, further comprising a step of presenting the at least one stored commercial message to a user based on the summary information included in the at least one stored commercial message.

12. The method according to claim 3, wherein the summary information relates to the informational content of each of the plurality of commercial messages including information related to at least one of an identification number of the corresponding commercial message, a length of the corresponding commercial message, a predetermined time for presenting the corresponding commercial message, a demography of a targeted audience for the corresponding commercial message, a priority for presenting the corresponding commercial message, a number of times for presenting the corresponding commercial message, a frequency for presenting the corresponding commercial message, a programming content associated with the corresponding commercial message, a predetermined time duration for presenting the corresponding commercial message, and geographical target information associated with the corresponding commercial message.

13. The method according to claim 12, wherein demography information for the target audience includes information relating to at least one of a target age, a target gender, a marital status, a relative income, a language, an occupation and a personal interest.

14. The method according to claim 2, wherein the summary information related to the informational content of each of the plurality of commercial messages includes at least one broadcast channel associated with each of the plurality of commercial messages for presentation of each commercial message.

15. The method according to claim 3, wherein the step of selectively storing each of the plurality of commercial messages is further performed based on the summary information, including:

determining whether the summary information included in each of the plurality of commercial messages matches a predetermined set of criteria; and

storing the at least one commercial message having the summary information matching the predetermined set of criteria.

16. The method according to claim 15, wherein the predetermined set of criteria includes at least one of geographical and user demographic information.

17. The method according to claim 15, wherein the predetermined set of criteria is a non-user specific default set of criteria.

18. The method according to claim 2, wherein the at least one received commercial message signal is a television broadcast signal.

19. The method according to claim 2, wherein the at least one received commercial message signal is a radio broadcast signal.

20. The method according to claim 2, wherein the at least one received commercial message signal is a cable television signal.

21. The method according to claim 2, wherein the at least one commercial message signal is a satellite broadcast signal.

22. The method according to claim 2, wherein the at least one received commercial message signal is received from a storage medium.

23. The method according to claim 2, wherein each received commercial message signal is received by the customer premises equipment (CPE).

24. The method according to claim 23, wherein the CPE is one of a stand-alone device, part of a radio, part of a television set, part of a satellite receiver, part of a video cassette recorder, part of a digital versatile disk (DVD) device and part of a personal video recorder device.

25. The method according to claim 2, wherein each of the plurality of commercial messages includes information relating to one of an advertisement, an emergency announcement and a public service announcement.

26. The method of claim 1, further comprising:

receiving at least one of a warning signal and a commercial message insertion command,

wherein the displaying of the stored at least one commercial message is further responsive to the receiving of the at least one of a warning signal and a commercial message insertion command.

27. The method of claim 1, wherein learning the start time and the end time of the plurality of commercial message time slots includes learning a commercial message time slot duration and an interval between commercial message time slots.

28. The method of claim 27, wherein learning the commercial message time slot duration and learning the interval between commercial message time slots is performed on a channel by channel basis.

29. The method of claim 3, wherein the customer premises equipment further comprises a plurality of queues including at least one queue for each of a plurality of users associated with the customer premises equipment and wherein the method further comprises:

queuing at least one of the plurality of commercial messages in a queue specific to a user operating the customer premises equipment.

30. The method of claim 29, wherein the plurality of queues includes a first queue for queuing content to be presented in a first channel and a second queue for queuing content to be presented in a second channel different from the first channel.

31. The method of claim 1, wherein the set of criteria includes a frequency for presenting the commercial message.

32. An apparatus comprising:

at least one processor; and

memory operatively coupled to the at least one processor and storing computer readable instructions that, when executed, cause the apparatus to;

receive at least one commercial message from a commercial message source, the at least one commercial message including summary information related to an informational content of the corresponding commercial message;

determine that the summary information matches a set of criteria;

store the at least one commercial message at a customer premises equipment prior to a start time of a broadcast program based on determining that the summary information matches the set of criteria;

receive a plurality of user inputs during a display of the broadcast program, wherein a first user input corresponds to a start time of a commercial message time slot and a second user input corresponds to an end time of the commercial message time slot;

learn, by the customer premises equipment, a start time and an end time of a plurality of commercial message time slots for one or more future broadcast programs based on the plurality of user inputs; and

automatically display the stored at least one commercial message during a future broadcast program in at least one of the plurality of commercial message time slots based on the learned start and end times.

33. The apparatus of claim 32, wherein the computer readable instructions, when executed, further cause the apparatus to:

receive, by the customer premises equipment, a broadcast schedule for one or more commercial message groups, wherein the broadcast schedule specifies a plurality of times at which a commercial message group will be broadcast, the plurality of times including a first time and a second time; and

receive at least one commercial message signal including a plurality of commercial messages from a commercial message source, the plurality of commercial messages including the at least one commercial message, each of the plurality of commercial messages including summary information related to an informational content of the corresponding commercial message, wherein one or more of the plurality of commercial messages correspond to a group number assigned to the commercial message group.

34. The apparatus of claim 33, wherein the computer readable instructions, when executed, further cause the apparatus to:

responsive to determining that the one or more commercial messages corresponding to the group number have not been stored in a database at the first time, selectively store, by the customer premises equipment, each of the plurality of commercial messages received from the commercial message source based on a group identifier of each of the plurality of commercial messages,

wherein selectively storing each of the plurality of commercial messages includes storing the one or more commercial messages, corresponding to the group number at the second time.