Distributed electronic commerce system with independent third party virtual shopping carts

• US 7,949,572 B2
• Filed: 06/27/2006
• Issued: 05/24/2011
• Est. Priority Date: 06/27/2006
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Crespo, Arturo E., Perrochon, Louis Vincent
• Primary Examiner(s): Levine; Adam
• Application Number:
  US11/477,012
• Publication Number:
  US 20070299736A1
• Time in Patent Office: 1,792 Days
• Field of Search: 705/26, 705/27
• US Class Current: 705/26.41
• CPC Class Codes: G06Q 30/0603 Catalogue ordering
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0617 Representative agent
• CPC Class Codes: G06Q 30/0633 Lists, e.g. purchase orders, compilation or processing

Abstract

An electric commerce system includes a broker that enables third parties to create their own independent shopping carts including items from multiple different merchants. An agent creates and stores a shopping cart containing a plurality items from one or more merchants. The customer can view the shopping cart displayed by the agent to determine whether to make a purchase. If the customer indicates a desire to purchase the items in the cart, the customer is transferred to a broker for the checkout and purchase process. The customer can purchase the items in the shopping cart in a single purchase transaction with the broker, rather than having to deal with each of the merchants. The broker interacts with the merchants to complete the purchase transaction by which the customer buys the items in the cart.

Claims

1. An electronic commerce system comprising:

a non-transitory computer-readable storage medium storing executable software modules comprising;

a shopping cart management module for, responsive to a customer selecting a single shopping cart link to purchase a pre-arranged virtual shopping cart created by an agent and containing a plurality of items selected by the agent from a plurality of different online merchants, receiving information from the agent regarding the pre-arranged virtual shopping cart and the items contained within the pre-arranged virtual shopping cart;

a transaction module for;

dynamically updating one or more prices of items in the virtual shopping cart to reflect current prices offered by the merchants for the items;

determining a total price, based on the dynamically updated prices, for purchasing the items in the virtual shopping cart;

an accounting module for charging the customer the total price determined and for crediting the merchants and the agent for each item purchased from each merchant; and

a processor configured to execute the software modules stored by the computer readable storage medium.

2. The electronic commerce system of claim 1, wherein the transaction module is further configured for:

managing a single transaction between the agent, the merchants, and the customer, in which the customer purchases the items from the different online merchants; and

receiving payment information from the customer to purchase multiple items from multiple different merchants without providing the payment information to the merchants.

3. The electronic commerce system of claim 1, wherein the information includes a description of items contained within the cart.

4. The electronic commerce system of claim 1, wherein the shopping cart is displayed on a website managed by the agent that the customer reviews to determine whether to purchase items contained within the shopping cart.

5. The electronic commerce system of claim 1, wherein items within the shopping cart are each associated with one or more identifiers for keeping track of the items.

6. The electronic commerce system of claim 1, wherein the shopping cart is associated with an identifier for associating the shopping cart with the customer.

7. The electronic commerce system of claim 1, further comprising a shipping coordination module for coordinating shipping of the items by each of the merchants to the customer.

8. The electronic commerce system of claim 7, wherein the shipping coordination module is configured to coordinate the shipping by:

interacting with the merchants to inform the merchants of the transaction; and

providing the merchants with customer-indicated shipping address and preferences for the merchants to ship each of the items to the customer.

9. The electronic commerce system of claim 7, wherein the shipping coordination module is configured to maintain anonymity of the customer and confidentiality of a shipping address provided by the customer by:

interacting with the merchants to inform the merchants of the transaction;

providing a third party shipping address for a shipping carrier to the merchants;

instructing the merchants to ship the items to the third party shipping address; and

notifying the shipping carrier to redirect the package to a customer-indicated shipping address for the customer.

10. The electronic commerce system of claim 1, wherein the accounting module is further configured to credit each of the merchants by:

aggregating purchases from the merchant by customers; and

periodically crediting each merchant for the aggregated purchases made.

11. The electronic commerce system of claim 1, wherein the transaction module is further configured for:

receiving agent-listed prices from the agent for each of the items in the pre-arranged shopping cart;

comparing the agent-listed prices to merchant-listed prices for each of the items in the pre-arranged shopping cart;

determining whether merchant-listed prices have increased or decreased since creation of the cart by the agent;

updating a price for the pre-arranged cart based on the determination; and

notifying the customer of the updated price.

12. The electronic commerce system of claim 1, wherein the transaction module is further configured for:

determining merchant-listed prices for each of the items in the pre-arranged shopping cart;

calculating a total price for the pre-arranged shopping cart of the items;

notifying the customer of the total price; and

receiving approval from the customer for purchasing the shopping cart of the items at the total price.

13. A computer-implemented method of conducting electronic commerce comprising:

using a processor to execute method steps, comprising;

responsive to a customer selecting a single shopping cart link to purchase a pre-arranged virtual shopping cart created by an agent and containing a plurality of items selected by the agent from a plurality of different online merchants, receiving information from the agent regarding the pre-arranged virtual shopping cart and the items contained within the pre-arranged virtual shopping cart;

dynamically updating one or more prices of items in the pre-arranged virtual shopping cart to reflect current prices offered by the merchants for the items;

determining a total price, based on the dynamically updated prices, for purchasing the items in the pre-arranged virtual shopping cart;

charging the customer the total price determined; and

crediting the merchants and the agent for each item purchased from each merchant.

14. The method of claim 13, wherein managing the transaction further comprises:

managing a single transaction between the agent, the merchants, and the customer, in which the customer purchases the items from the different online merchants; and

receiving payment information from the customer to purchase the items from the different online merchants without providing the payment information to the merchants.

15. The method of claim 13, wherein the information includes price, type, and quantity for items in the shopping cart.

16. The method of claim 13, wherein the shopping cart is displayed on a website managed by the agent that the customer reviews to determine whether to purchase items contained within the shopping cart.

17. The method of claim 13, further comprising:

responsive to dynamically updating the prices and determining the total price, providing the updated prices to the customer for the first time during checkout of the customer, wherein the customer provides approval for the purchase of the pre-arranged shopping cart at the provided prices.

18. The method of claim 13, wherein dynamically updating prices of the items during the purchase further comprises referring to each merchant'"'"'s website listing current prices for each of the items and adjusting the prices to the current prices according to the websites.

19. The method of claim 13, further comprising:

contacting a merchant selling an item to confirm a quoted price;

determining that the merchant'"'"'s listed price for the item has increased; and

providing the merchant with an opportunity to refuse to sell the item for that quoted price.

20. A computer program product having a non-transitory computer-readable medium having executable computer program instructions embodied therein for supporting an electronic commerce system, the computer program instructions comprising:

a shopping cart management module for, responsive to a customer selecting a single shopping cart link to purchase a pre-arranged virtual shopping cart created by an agent and containing a plurality of items selected by the agent from a plurality of different online merchants, receiving information from the agent regarding the pre-arranged virtual shopping cart and the items contained within the pre-arranged virtual shopping cart;

a transaction module for;

dynamically updating one or more prices of items in the pre-arranged virtual shopping cart to reflect current prices offered by the merchants for the items;

determining a total price, based on the dynamically updated prices, for purchasing the items in the pre-arranged virtual shopping cart; and

an accounting module for charging the customer the total price determined and for crediting the merchants and the agent for each item purchased from each merchant.

21. The computer program product of claim 20, wherein the transaction module is further configured for:

managing a single transaction between the agent, the merchants, and the customer, in which the customer purchases the items from the different online merchants; and

receiving payment information from the customer to purchase the items from the different online merchants without providing the payment information to the merchants.

22. The computer program product of claim 20, wherein the information includes a description of items contained within the cart.

23. The computer program product of claim 20, wherein the shopping cart is displayed on a website managed by the agent that the customer reviews to determine whether to purchase the shopping cart.

24. The computer program product of claim 20, wherein the transaction module is further adapted to contact each merchant regarding current prices of the items in the pre-arranged shopping cart to dynamically update prices of the items during the purchase.

25. The computer program product of claim 24, wherein the transaction module is further adapted to obtain approval from the customer for the shopping cart with updated prices.

26. The computer program product of claim 20, wherein the shopping cart is associated with an identifier.

27. A broker in an electronic commerce system, comprising:

a non-transitory computer-readable storage medium storing executable software modules of the broker comprising;

a shopping cart management module of the broker adapted to, responsive to a customer selecting a single shopping cart link to purchase a pre-arranged virtual shopping cart created by an agent and containing a plurality of items selected by the agent from a plurality of different online merchants, receive information from the agent regarding the pre-arranged virtual shopping cart and the items contained within the pre-arranged virtual shopping cart;

a transaction module of the broker adapted to;

dynamically update one or more prices of items in the pre-arranged virtual shopping cart to reflect current prices offered by the merchants for the items;

determine a total price, based on the dynamically updated prices, for purchasing the items in the pre-arranged virtual shopping cart;

an accounting module of the broker adapted to charge the customer the total price determined and to credit the merchants and the agent for each item purchased from each merchant; and

a processor configured to execute the software modules stored by the computer readable storage medium.

28. The broker of claim 27, wherein the transaction module is further adapted to:

manage a single transaction between the agent, the merchants, and the customer, in which the customer purchases the items from the different online merchants; and

receiving payment information from the customer to purchase the items from the different online merchants without providing the payment information to the merchants.

29. The broker of claim 27, wherein the information includes a description of type and price of items contained within the cart.

30. The broker of claim 27, wherein the shopping cart is displayed on a website managed by the agent that the customer reviews to determine whether to purchase items contained within the shopping cart.

31. The broker of claim 27, wherein items within the shopping cart are each associated with one or more identifiers for keeping track of the items.

32. The electronic commerce system of claim 27, wherein the broker, the merchants, the agent, and the customer are each independent parties operating within different domains.

33. An electronic commerce system, comprising:

a non-transitory computer-readable storage medium storing executable software modules comprising;

shopping cart management means for, responsive to a customer selecting a single shopping cart link to purchase a pre-arranged virtual shopping cart created by an agent and containing a plurality of items selected by the agent from a plurality of different online merchants, receiving information from the agent regarding the pre-arranged virtual shopping cart and the items contained within the pre-arranged virtual shopping cart;

transaction means for;

dynamically updating one or more prices of items in the pre-arranged virtual shopping cart to reflect current prices offered by the merchants for the items;

determining a total price, based on the dynamically updated prices, for purchasing the items in the pre-arranged virtual shopping cart;

accounting means for charging the customer the total price determined and for crediting the merchants and the agent for each item purchased from each merchant; and

a processor configured to execute the software modules stored by the computer readable storage medium.

34. The electronic commerce system of claim 33, wherein the transaction means is further configured for:

managing a single transaction between the agent, the merchants, and the customer, in which the customer purchases the items from the different online merchants; and

receiving payment information from the customer to purchase the items from the different online merchants without providing the payment information to the merchants.

35. The electronic commerce system of claim 33, wherein the information includes a description of items contained within the cart.

36. The electronic commerce system of claim 33, wherein the shopping cart is displayed on a website managed by the agent that the customer reviews to determine whether to purchase the shopping cart.