Printing an advertisement using a mobile device

• US 7,970,435 B2
• Filed: 09/19/2005
• Issued: 06/28/2011
• Est. Priority Date: 09/19/2005
• Status: Expired due to Fees

• Current Assignee: Silverbrook Research Pty Limited
• Original Assignee: Silverbrook Research Pty Limited
• Inventors: Silverbrook, Kia, Lapstun, Paul, Walmsley, Simon Robert
• Primary Examiner(s): DOAN, PHUOC HUU
• Application Number:
  US11/228,509
• Publication Number:
  US 20070066341A1
• Time in Patent Office: 2,108 Days
• Field of Search: 455/550.1, 455/557, 382/305, 358/1.15
• US Class Current: 455/557
• CPC Class Codes: B41J 3/36 for portability , i.e. hand-held printers or laptop printers B41J3/4075 takes precedence
• CPC Class Codes: G06F 1/1626 with a single-body enclosure integrating a flat display, e.g. Personal Digital Assistants [PDAs]
• CPC Class Codes: G06F 1/1686 the I/O peripheral being an integrated camera
• CPC Class Codes: G06F 1/1696 the I/O peripheral being a printing or scanning device
• CPC Class Codes: G06F 3/002 Specific input/output arrangements not covered by G06F3/01 - G06F3/16 other optical apparatus G02B27/00
• CPC Class Codes: G06F 3/0317 in co-operation with a patterned surface, e.g. absolute position or relative movement detection for an optical mouse or pen positioned with respect to a coded surface
• CPC Class Codes: G06F 3/0321 by optically sensing the absolute position with respect to a regularly patterned surface forming a passive digitiser, e.g. pen optically detecting position indicative tags printed on a paper sheet constructional details of pen-shaped pointing devices G06F3/03545, G06F3/03542, G06F3/037
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
• CPC Class Codes: G06Q 20/382 insuring higher security of transaction
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04M 1/026 Details of the structure or mounting of specific components
• CPC Class Codes: H04M 1/2755 by optical scanning
• CPC Class Codes: H04M 1/72403 with means for local support of applications that increase the functionality
• CPC Class Codes: H04M 1/72445 for supporting Internet browser applications

Abstract

A system for printing an advertisement on a print medium, the system comprising: a mobile telecommunications device which comprises: a printer module to print the advertisement on the print medium; and, a sensor module to sense a print media identifier of the print medium.

Claims

1. A system for printing an advertisement on a print medium, the system comprising:

a mobile telecommunications device having a printer module for printing the advertisement on the print medium, a sensor module for sensing a print media identifier of the print medium, and a media feed path along which the print medium is fed; and

the print medium, the print medium being provided with first coded data as a linear pattern and second coded data as a two-dimensional patter, the first coded data encoding first information and the second coded data encoding second information, wherein

at least some of the first and second information is indicative of the print media identifier, and at least some of the second information is further indicative of a two dimensional coordinate grid,

the print medium includes an interactive element associated with a linked object, the linked object being associated with a region of the print medium using the second coded data, and the linked object being stored in an object repository, and

the media feed path of the mobile telecommunications device is adapted to present the print medium fed therethrough to the sensor module, such that the first and second coded data are read using the sensor module, and the print media identifier determined therefrom.

2. The system as claimed in claim 1, wherein additional information associated with the advertisement is stored in an archive.

3. The system as claimed in claim 2, wherein additional information associated with the advertisement is retrieved from the archive using the print media identifier.

4. The system as claimed in claim 2, wherein the printed advertisement is a permission token readable using the sensor module to at least one of:

retrieve information associated with the advertisement from the archive;

obtain an incentive;

obtain a redemption;

obtain a voucher;

obtain a discount;

obtain a sample; and

gain access to a resource.

5. The system as claimed in claim 2, wherein printing the advertisement causes information associated with the advertisement to be archived.

6. The system as claimed in claim 2, wherein the information associated with the advertisement includes one or more of:

the advertisement;

a visual description of the advertisement;

an image of the advertisement;

an interactive description of the advertisement;

contents of the advertisement; and

advertisement details.

7. The system as claimed in claim 1, further comprising a database for storing an association of the advertisement with the print media identifier.

8. The system as claimed in claim 7, wherein the database is stored remotely at a server.

9. The system as claimed in claim 1, wherein the first information is further indicative of at least part of a digital signature associated with the print media identifier, the sensor module determining, by reading the coded data, at least part of the digital signature, and the printer module printing, if the digital signature is authentic, the advertisement.

10. The system as claimed in claim 1, wherein the advertisement is simultaneously printed on the print medium with other content.