×

System for implementing automated open market auctioning of leads

  • US 7,970,690 B2
  • Filed: 08/19/2005
  • Issued: 06/28/2011
  • Est. Priority Date: 08/19/2004
  • Status: Active Grant
First Claim
Patent Images

1. A computer-implemented method, comprising:

  • receiving, by at least one computer, selectively activeatable bid profiles from corresponding lead buyers, wherein each bid profile includes specifications for desired leads and a bid, the specifications for each bid profile including one or more lead seller-specific attributes selected from the group consisting of;

    a lead seller'"'"'s general leads quality history as defined across predefined conversion probability bands measured over a predefined time period;

    a lead seller'"'"'s general leads quality history as defined by a number of defective leads as measured over a predefined time period;

    a quality of prospective consumer associated with a lead seller'"'"'s leads as measured over a predefined time period;

    a lead seller'"'"'s general leads quality history as defined by conversion rate over a predefined time period;

    a lead seller'"'"'s general leads quality history as defined by connection to interested although non-converting potential customers; and

    a lead seller'"'"'s general leads quality history as defined by staleness or freshness of leads associated with the lead seller;

    storing the received bid profiles in a storage memory associated with the at least one computer;

    receiving, at the at least one computer, a live lead from a lead seller, wherein the live lead includes lead data corresponding to the live lead and wherein the live lead is associated with a telecommunication link with a waiting human caller;

    comparing, using the at least one computer, a set of activated bid profiles to the lead data to select matching ones of the activated bid profiles according to their bid profile specifications, the set of activated bid profiles comprising two or more of the received selectively activeatable bid profiles;

    determining, using the at least one computer, a winning bid profile and a corresponding high bid from the selected matching bid profiles;

    coupling, using the at least one computer, the lead buyer corresponding to the winning bid profile to the waiting human caller over the telecommunication link to establish a telephone call; and

    determining, using the at least one computer, a price to be paid by the lead buyer for the establishment of the telephone call based at least on the high bid.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×