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Presenting search engine results based on domain name related reputation

  • US 7,970,858 B2
  • Filed: 10/03/2007
  • Issued: 06/28/2011
  • Est. Priority Date: 10/29/2004
  • Status: Active Grant
First Claim
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1. A method, comprising the steps of:

  • a) calculating a rating for a URL, wherein said URL represents a link to a resource on a computer network and said URL contains a domain name, wherein said rating is calculated, at least in part, based on a reputation data for a person associated with said domain name,b) receiving a search query from an Inquirer,c) forming a search engine results, wherein an inclusion of said URL into said search engine results or an order placement of said URL within said search engine results is a function of said rating for said URL calculated, at least in part, based on said reputation data for said person associated with said domain name, andd) returning said search engine results to said Inquirer.

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