Process for trade area generation
First Claim
1. One or more computer-readable storage media having computer-usable instructions embodied thereon that, when executed, enable a given computer to perform a method of presenting information that is useable to help identify a prospective location of a physical retail store, the method comprising:
- receiving customer-demographic information that includes customer point locations, each of which indicates a geographic point location of a customer who is within a given geographic area;
creating a buffer zone of at least a minimum radius around each of said customer point locations;
combining on the given computer said buffer zone for each of said customer point locations to form at least one aggregated area, which is characterized by a perimeter;
defining at least one polygon using the perimeter; and
displaying said at least one polygon to represent a trade area, at least a portion of which is within said given geographic area(1) wherein said at least one polygon indicates customers who have the potential to be served by the particular retail store, and(2) wherein said displaying includes visually enhancing said polygon to depict attributes of said trade area that assist with determining said prospective location of said physical retail store.
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Accused Products
Abstract
Methods and computer-readable media having computer-usable instructions for evaluating and displaying trade information for a user. Customer addresses are received, and then a buffer area is created around each of the customer address. The buffer area for each address is combined to generate at least one aggregated area. The aggregated area is then disaggregated to define a polygon which is useful for generating a density map, indicating an ideal retail location for a new store, and determining which retail store to relocate or close.
43 Citations
12 Claims
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1. One or more computer-readable storage media having computer-usable instructions embodied thereon that, when executed, enable a given computer to perform a method of presenting information that is useable to help identify a prospective location of a physical retail store, the method comprising:
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receiving customer-demographic information that includes customer point locations, each of which indicates a geographic point location of a customer who is within a given geographic area; creating a buffer zone of at least a minimum radius around each of said customer point locations; combining on the given computer said buffer zone for each of said customer point locations to form at least one aggregated area, which is characterized by a perimeter; defining at least one polygon using the perimeter; and displaying said at least one polygon to represent a trade area, at least a portion of which is within said given geographic area (1) wherein said at least one polygon indicates customers who have the potential to be served by the particular retail store, and (2) wherein said displaying includes visually enhancing said polygon to depict attributes of said trade area that assist with determining said prospective location of said physical retail store. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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Specification