Method and apparatus for estimating the spend capacity of consumers
First Claim
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1. A method for modeling consumer behavior to estimate consumer spend, comprising:
- analyzing, by a computer-based system for estimating the consumer spend comprising a processor and non-transitory memory, individual consumer data and aggregated consumer data to determine spending behavior for at least one category of consumers, wherein the individual consumer data and the aggregated consumer data include consumer panel data, tradeline data and internal customer data;
deriving a model of consumer spending patterns for the at least one category based on the analyzing;
validating the model using consumer panel data;
receiving tradeline data for a plurality of accounts of an individual consumer over a previous period of time;
identifying any balance transfers into at least one of the plurality of accounts, based on the tradeline data;
discounting any spending identified for any of the plurality of accounts for any portion of the previous period of time in which a balance transfer to such account is identified;
estimating, by the computer-based system, a purchasing ability of the individual consumer based on the tradeline data, the discounting and the model; and
outputting, by the computer-based system, the purchasing ability.
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Abstract
Time series consumer spending data, point-in-time balance information, internal customer financial data and consumer panel information provides input to a model for consumer spend behavior on plastic instruments or other financial accounts, from which approximations of spending ability may be reliably identified and utilized to promote additional consumer spending.
202 Citations
13 Claims
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1. A method for modeling consumer behavior to estimate consumer spend, comprising:
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analyzing, by a computer-based system for estimating the consumer spend comprising a processor and non-transitory memory, individual consumer data and aggregated consumer data to determine spending behavior for at least one category of consumers, wherein the individual consumer data and the aggregated consumer data include consumer panel data, tradeline data and internal customer data; deriving a model of consumer spending patterns for the at least one category based on the analyzing; validating the model using consumer panel data; receiving tradeline data for a plurality of accounts of an individual consumer over a previous period of time; identifying any balance transfers into at least one of the plurality of accounts, based on the tradeline data; discounting any spending identified for any of the plurality of accounts for any portion of the previous period of time in which a balance transfer to such account is identified; estimating, by the computer-based system, a purchasing ability of the individual consumer based on the tradeline data, the discounting and the model; and outputting, by the computer-based system, the purchasing ability. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. An article of manufacture including a computer readable medium having instructions stored thereon that, in response to execution by a computer-based system for estimating the consumer spend, cause the computer-based system to perform operations comprising:
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analyzing, by the computer-based system, individual consumer data and aggregated consumer data to determine spending behavior for at least one category of consumers, wherein the individual consumer data and the aggregated consumer data include consumer panel data, tradeline data and internal customer data; deriving a model of consumer spending patterns for the at least one category based on the analyzing; validating the model using consumer panel data; receiving tradeline data for a plurality of accounts of an individual consumer over a previous period of time; identifying any balance transfers into at least one of the plurality of accounts, based on the tradeline data; discounting any spending identified for any of the plurality of accounts for any portion of the previous period of time in which a balance transfer to such account is identified; and estimating, by the computer-based system, a purchasing ability of the individual consumer based on the tradeline data, the discounting and the model; and outputting, by the computer-based system, the purchasing ability.
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13. A system for estimating consumer spend, the system comprising:
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a non-transitory memory communicating with a processor for estimating the consumer spend, the non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising; analyzing, by the processor, individual consumer data and aggregated consumer data to determine spending behavior for at least one category of consumers, wherein the individual consumer data and the aggregated consumer data include consumer panel data, tradeline data and internal customer data; deriving a model of consumer spending patterns for the at least one category based on the analyzing; validating the model using consumer panel data; receiving tradeline data for a plurality of accounts of an individual consumer over a previous period of time; identifying any balance transfers into at least one of the plurality of accounts, based on the tradeline data; discounting any spending identified for any of the plurality of accounts for any portion of the previous period of time in which a balance transfer to such account is identified; estimating, by the processor, a purchasing ability of the individual consumer based on the tradeline data, the discounting and the model; and outputting, by the processor, the purchasing ability.
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Specification