Sponsored network games
First Claim
Patent Images
1. A system comprising:
- a game sponsoring gateway configured to receive game data for presentation of a game from a game server, and to receive advertising from a sponsor content server,wherein the game sponsoring gateway is further configured to,insert the advertising in the game data,scan the game data to identify a placeholder,insert an instruction in the game data to instruct a user terminal to cause presentation of the advertising during a break point in game play,insert, at the game sponsoring gateway, the advertising at the placeholder, andinitiate transmission of the game data to the user terminal.
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Accused Products
Abstract
A system and method for supplying selected advertising to gamers accessing games suppliers over communications networks including mobile networks. Data on the user'"'"'s geographic location and personal profile are used to select the advertising. The selected advertising is displayed in the game either on screen borders or at selected intervals in the game.
114 Citations
20 Claims
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1. A system comprising:
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a game sponsoring gateway configured to receive game data for presentation of a game from a game server, and to receive advertising from a sponsor content server, wherein the game sponsoring gateway is further configured to, insert the advertising in the game data, scan the game data to identify a placeholder, insert an instruction in the game data to instruct a user terminal to cause presentation of the advertising during a break point in game play, insert, at the game sponsoring gateway, the advertising at the placeholder, and initiate transmission of the game data to the user terminal. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method comprising:
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receiving, at a game sponsoring gateway, game data for presentation of a game; receiving, at the game sponsoring gateway, advertising; inserting, at the game sponsoring gateway, the advertising in the game data; scanning the game data to identify a placeholder; inserting, at the game sponsoring gateway, an instruction in the game data to instruct a user terminal to cause presentation of advertising during a break point in game play; inserting, at the game sponsoring gateway, the advertising at the placeholder; and initiating, at the game sponsoring gateway, transmission of the game data to the user terminal. - View Dependent Claims (11, 12, 13, 14, 15, 16)
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17. A method comprising:
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receiving, at a game sponsoring gateway, a user profile associated with a user terminal; determining, at a game sponsoring gateway, that the user terminal accepts advertising based on the user profile; retrieving, at the game sponsoring gateway, an advertisement based on the user profile or on a location of the user terminal; inserting, at the game sponsoring gateway, the advertising in game data received from a game server; scanning the game data to identify a placeholder; inserting, at the game sponsoring gateway, an instruction in the game data to instruct a user terminal to cause presentation of advertising during a break point in game play of the game; inserting, at the game sponsoring gateway, the advertising at the placeholder; and initiating, at the game sponsoring gateway, transmission of the game data to the user terminal. - View Dependent Claims (18, 19, 20)
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Specification