Method and apparatus for utilizing an audibly coded signal to conduct commerce over the internet

• US 8,005,985 B2
• Filed: 10/14/2008
• Issued: 08/23/2011
• Est. Priority Date: 09/11/1998
• Status: Expired due to Fees

• Current Assignee: RPX Corporation
• Original Assignee: RPX-LV Acquisition LLC (RPX Corporation)
• Inventors: Philyaw, Jeffry Jovan
• Primary Examiner(s): Maung; Zarni
• Application Number:
  US12/251,282
• Publication Number:
  US 20090125956A1
• Time in Patent Office: 1,043 Days
• Field of Search: 709/238, 709217-219, 709/224, 709/239, 709/245, 709/250, 370/310
• US Class Current: 709/238
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 2101/30 Types of network names
• CPC Class Codes: H04L 2101/604 Address structures or formats
• CPC Class Codes: H04L 61/00 Network arrangements, protocols or services for addressing or naming
• CPC Class Codes: H04L 61/10 of different types
• CPC Class Codes: H04L 61/30 Managing network names, e.g. use of aliases or nicknames name-to-address mapping H04L61/45
• CPC Class Codes: H04L 61/301 Name conversion
• CPC Class Codes: H04L 61/45 Network directories; Name-to-address mapping
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/04 specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 9/40 Network security protocols
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4782 Web browsing , e.g. WebTV
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method and apparatus for utilizing a coded audio/video signal to conduct commerce over the Internet. Broadcast information is broadcast from a remote location on a secondary network containing video over the secondary network to a location thereon proximate the location of the user PC. Unique information is encoded in the broadcast information representative of a location on the primary network of the remote node. The broadcast information is received and displayed on a video display at the location on the secondary network proximate the user PC. The user PC is connected to the remote node utilizing the unique information, and in accordance thereto, in response to receiving the unique information encoded within the broadcast information broadcast over the secondary network. The user is prompted to interface with the user PC by displaying a video image on the video display at approximately the same time as broadcast of the unique information over the secondary network in association with the broadcast information.

Claims

1. A method for connecting a user PC on a user node on a primary network to a remote node on the primary network, comprising the steps of:

broadcasting from a remote location on a secondary network broadcast information over the secondary network to a location thereon proximate the location of the user PC;

encoding unique information in the broadcast information representative of a location on the primary network of the remote node;

receiving and conveying to a user the broadcast information at the location on the secondary network proximate the user PC;

connecting the user PC to the remote node utilizing the unique information, and in accordance thereto, in response to receiving the unique information encoded within the broadcast information broadcast over the secondary network; and

prompting the user to interface with the user PC by conveying the broadcast information to a user at approximately the same time as broadcast of the unique information over the secondary network in association with the broadcast information.

2. The method of claim 1 wherein the primary network comprises the Internet.

3. The method of claim 2, wherein the secondary network comprises a television communication link such that the broadcast information comprises a television broadcast wherein the step of broadcasting comprises broadcasting the television broadcast over the television communication link to a television receiver having associated therewith a video display.

4. The method of claim 3, wherein the television communication link comprises a wireless link.

5. The method of claim 3, wherein the television communication link comprises a cable connection.

6. The method of claim 3, wherein the television broadcast includes audio information.

7. The method of claim 6, wherein the step of encoding unique information comprises encoding audio information in the television broadcast.

8. The method of claim 7, wherein the encoded audio information comprises a coded unique digital value and wherein the step of connecting comprises the steps of:

transmitting the unique digital value to a remote intermediate location on the primary network;

comparing the received value at the intermediate location on the primary network in a lookup table to a plurality of network addresses that define the address of multiple remote nodes on the network;

selecting from the lookup table the one of the network addresses matching the received unique digital code;

transmitting the matching network address back to the user PC; and

connecting the user PC to the matched one of the network addresses returned thereto.

9. The method of claim 7, wherein the step of prompting comprises inserting into the television broadcast the video image as an unencoded video signal not representative of the location on the primary network of the remote node, wherein the non-representative video image is visually perceptible by the user and, in response to receiving such video image, the user is prompted to access their PC and the information provided thereon by receipt of the encoded video information and the step of connecting.

10. The method of claim 9, wherein the unencoded video image is displayed before the transmission of the encoded unique audio information.

11. The method of claim 9, wherein the unencoded video image is displayed after the broadcast of the encoded unique audio information.

12. The method of claim 6, wherein the step of encoding unique information further comprises encoding video information in the television broadcast.

13. The method of claim 12, wherein the encoded audio information and the encoded video information each comprise a coded unique digital value and wherein the step of connecting comprises the steps of:

extracting the unique digital value from either the received encoded unique audio information or the received unique video information;

transmitting the extracted unique digital value to a remote intermediate location on the primary network;

comparing the received value at the intermediate location on the primary network in a lookup table to a plurality of network addresses that define the address of multiple remote nodes on the network;

selecting from the lookup table the one of the network addresses matching the received unique digital code;

transmitting the matching network address back to the user PC; and

connecting the user PC to the matched one of the network addresses returned thereto.

14. The method of claim 3, wherein the step of encoding unique information comprises encoding video information in the television broadcast.

15. The method of claim 14, wherein the encoded video information comprises a coded unique digital value and wherein the step of connecting comprises the steps of:

extracting the unique digital value from the received encoded unique video information;

transmitting the unique digital value to a remote intermediate location on the primary network;

comparing the received value at the intermediate location on the primary network in a lookup table to a plurality of network addresses that define the address of multiple remote nodes on the network;

selecting from the lookup table the one of the network addresses matching the received unique digital code;

transmitting the matching network address back to the user PC; and

connecting the user PC to the matched one of the network addresses returned thereto.

16. The method of claim 14, wherein the step of prompting comprises inserting into the television broadcast the video image as an unencoded video signal not representative of the location on the primary network of the remote node, wherein the non-representative video image is visually perceptible by the user and, in response to receiving such video image, the user is prompted to access their PC and the information provided thereon by receipt of the encoded video information and the step of connecting.

17. The method of claim 9, wherein the video image is animated.

18. The method of claim 1, wherein the step of prompting the user to interface occurs before the broadcast of the encoded unique information.

19. The method of claim 1, wherein the step of prompting occurs after the step of broadcasting the encoded unique information.

20. The method of claim 9, wherein the video image occupies a relatively small portion of the display and is disposed over the broadcast video information.